A Research Study On Using Sona And Word Of Mouth

First, our minds are manipulated by advertisements we see every day. The advertisements we see every day can manipulate our choices to buy their products, without us realizing it. First, many companies find ways to make the customer buy their products such as food companies like McDonald’s uses specific colors to attract customers to their food products. For example “red stimulates our appetite” to affect our emotions with “the perfect color to amplify it” (Distractify staff 10).

Appeal is the key to the car of spending. Advertisers know, to be successful, they must be able to quickly grab an audience’s attention and promptly make their point to keep it. A good advertisement must also contain all three of Aristotle’s appeals; pathos, ethos and logos, in order to convey a message to the masses. The visual appeal that is given from the Crest Complete with Scope ad is a prime example of how the Procter and Gamble (P&G) Company market their products to a generation that in fast-paced and easily distractible.

The visual representations are useful in the product advertisement in the business sector. They are important as they help in attracting customers to purchase a specific product after seeing the display. Once the customers or the consumers see the visual attractive nature of the product, they tend to develop an interest in it. As a result, they, in turn, decide to purchase the product due to the influence of the visual rhetoric notion. The visual rhetoric employs the use of visual images that are persuasive in constructing an argument or a meaning. Such visual images are used in the advertisement by companies when producing products to manipulate their esteem consumers so that they can purchase the product being advertised. The aim of the essay is to analyze the ways in which visual rhetoric is used in the print advertisements to capture the attention of the customers. The analysis will rely on the use of eye gaze, model and model techniques for cosmetics as a print advertisement.

Imagery and emphasis can create memorable commercials. Emotions inside of commercial viewers are used to sell products in modern day society. Commercials are careful of how they use symbolism inside of their advertisements. Vivid coloring can inspire powerful positive feelings in a viewer, but grim coloring could create a negative feeling. People could feel positive feelings when considering to buy a product such as the Apple iPad. Scenes within the Apple commercial help to inspire the thought through strategic marketing. The commercial makers were careful in their placement of imagery and product placement. They also had intelligent choices in who they chose to narrate their commercial.

In conducting this experiment 20 right-handed subjects were used, 10 male and 10 female. Subjects participated in this study either to earn course credit, or for payment of ten dollars per hour.

In order to successfully complete the task, they were told that they should be able to recall the specific brand name from each commercial, despite order of recall. Researchers composed a series of four lists, each consisting of a sequence of 15 commercials, averaging a total run time of 3.75 to 7.50 minutes. Each sequence of lists were referred to as A and B, in which half of the participants viewed the A sequence while the remaining half viewed the B sequence list. In the first test administered, students were instructed to immediately recall after the viewing of two of the four lists. After viewing the remaining two lists, students were asked to temporarily divert their attention to practice SAT exercises for a span of three minutes. In order to counter-balance, the sequence order of viewing was switched so that students would be actively engaged in the study. By the final test, students were then asked to complete a research participant form and recall as many commercials as possible. The dependant variable, what is measured in the experiment and what is affected during the experiment (2004), was identified as the recall of the brand name being advertised, while the independent variables,

Today, however, it has become so much more. According to a research paper written by Martin Lindstrom, “Branding is all about building emotional ties between consumer and product.” (pg. 85) Emotional connections are made with the synergy of all five senses, and “such those brands that are communicating from a multi-sensory brand platform have the greatest likelihood of forming emotional connections between consumers and their product.” (pg. 84); Food and Beverage companies exploit this fact to sell their products. Consider the Kellogg’s breakfast cereal that goes snap, crackle, and pop: Rice Crispies. Researchers at a specialized Danish laboratories worked to create “the particular sound and feel of the crunch was identifiably Kellogg’s.” (pg. 85). The crunch, smell, and taste, of the cereal is accompanied by the tactile feel in your mouth pairing all five senses into one bite. Without the simultaneous stimulation of multiple sensory receptors, however, the cereal would not be as memorable. Take watching a scary movie for example. Visuals paired with audio make for a very scary movie, but if you turn the audio off, suddenly the movie isn’t so scary anymore. What we have learned from Kellogg’s is that their success lies in mastering the synergy of all five senses.

In this experiment, all of the subjects were divided into two groups, gamers and non-gamers. In incongruent condition, subjects were presented with pictures of threatening animals (e.g. spiders, snakes etc.) and a conflicting word of the names of animals at the center of the pictures. While in natural condition, subjects were presented with six different types of threatening animals again like in the incongruent condition, but at the center of the picture, instead of conflicting words, there were non-animals word written (e.g. desk, pencil etc.). Participants were then asked to name the animals shown by the pictures by disregarding the words written on the pictures. There were two hypothesis that being tested in this experiment. The

When people walk down a hectic city street surrounded by advertisements, they may notice those advertisements but may also have a difficult time remembering them. There is a better chance that individuals are going to remember the simpler, less detailed, logos over the big and busy logos. With all of these companies blasting their products, how is one supposed to remember them all? Many marketers, including those at Nike, have found a solution: simpler is better. For example, when children walk through store aisles, they are drawn to simple images. Those images portray all the information about the characters and toys. Those images transcend all languages and cultures. The simple Nike Swoosh accomplishes the same

performance for the left than the right face. ERP results showed no evidence of asymmetric

Creating emotional appeal was the main target for this advertisement. To convey this, the inclusion of salient images positioned in the mid ground portrayed juxtaposition, utilising colours, tones, body language and facial expressions. The purpose of the dark, tonal image being

Have you ever watched a food commercial with images of juicy burgers or rich dark chocolate and instantly desired to eat that particular food based on the picture? These are clever advertising and marketing tools used to lure consumers with enticing the imagination. These tools have been used for many years and prey on our use of visual literacy. Visual literacy is the capacity to explain what we see through images and make meaning of them. The textbook, Visual Literacy: Learning to See, and Brian Kennedy’s video, Visual Literacy and Why We Need It, explains the definition of visual literacy differently. The textbook and B. Kennedy’s video both offer an intellectual clarity on visual literacy, but the textbook gives a more accurate definition based on today’s world, seeing as there is a continuous use of images in advertisements and marketing, which rely on much more than just our sight.

Food advertisements sometime choose women in their ads to attract men. Also, they sometimes show meals with toys to attract children. On the other hand, some ads use contrast in their ads. For example, they choose a skinny man and fat man, because they want to show what the difference is between these bodies and which of them is healthy. The advertisements effectively use logos, ethos, and the emotions to convince the people about their products. In my paper, two advertisements will explain the impact that they have on society’s food choices.

My presentation for the visual analysis was an advertisement for Juicy Fruit chewing gum. The advertisement portrayed two people on surfboards riding a large wave, and the advertisement implied that they were chewing Juicy Fruit gum. In my presentation, the focus was on the triangle effect created by the people in the advertisement. As well as the logo in the corner of the advertisement that reminded the viewer what brand was being talked about. And the final component which was the actual product being placed so the audience can see what is being talked about.

Now that visual design’s importance has been established, a major component of this, especially in food products, is food photography. These images are not only appealing, they must also drive consumers appetites. Important factors must be considered in order to gain attention but also get consumers through the shopping process sooner. An article online outlines the specific technique used in food photography to get attention while being obvious about the products usage and quality (Higgins, 2011). This is important along with design because it gives potential consumers a look at a company’s product and may be beneficial for garnering new customers for newer brands. When smaller brands are competing, this is their chance to show off their product and highlight why it may be better than alternatives. Also, people want to see the product, if a product is covered and no image is depicted, the consumer might be more skeptical of the product and its quality.