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A Restaurant For Pick Up Or Delivery

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Doughlicious is a restaurant that focuses on serving late night food for pick-up or delivery. It is located at 1600 W. Call Street, Suite 104 Tallahassee, FL 32304. Doughlicious opened in May 2014. The history of the business is that the owner of the restaurant had pizza places back in his hometown of Kentucky. He decided he should open up shop in a college town so he moved to Tallahassee (Ismail). The owners’ mission of the company is “to reach a franchise and open up two franchise’s in Florida one in Tampa and one in Orlando” (Ismail). The products they offer are calzones, crepes, oven baked subs, salads and sides, wings, and desserts. The services they offer are take-out and delivery options. Doughlicious serves a consumer market. The businesses’ competitive advantage is they are open late till 3am on the weekdays and 4am on weekends. They are the only restaurant in Tallahassee that delivers calzones. They are also in a great location, which makes it easy for their target market to access them. “Restaurant companies are essentially retailers of prepared foods, and their operating performance is influenced by many of the same factors that affect traditional retail stores. Competition between restaurants is intense, since dining options abound. Virtually every restaurant location must compete not only against other publicly traded chains, but also a wide array of small, local establishments. Restaurant meals are discretionary purchases, and the industry tends to be highly

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