Soccer Advertisement Analysis Essay

How many times have you dropped those swimming classes? When was last time you put off in getting that enrollment for the gym? “Unlimited” ads campaign by Nike, appeals to its audience by showing people who even having certain difficulties, go after what they want and push their limits as much as they can, which is not a little. The ads feature a grown Sister competing in a triathlon, a transgender who runs with the National men’s team and a climber with no extremities. Nike didn’t choose these actors for its ads by accident, they are source of inspiration for all those athletes that always put the best of themselves in whichever the activity that passionate them is. People who would be the main target for this campaign.

Most people live their lives by trying to fit in or be like the person next to them each day, trying to out do one another. When commercials air, presenting gorgeous people with amazing bodies, it makes people want to out do them. The natural act is to be better. Nike Snow Day is effective because it features famous athletes like Rob Gronkowski, Odell Beckham and Elena Donne wearing Nike’s winter apparel, playing a game of football in the snow. The commercial features both female and male athletes so Nike appeals to both sexes, although the females are ignored throughout the ad. Nike also shows the commercials emblem “Get out here” near the end in a demanding way and Nike bases the ad on lots of American lives to connect. The commercial expresses ethos logos and pathos in an interesting approach convincing its buyers to invest in their products.

For years if someone says the phrase “Just Do It” the majority of people realize that the three small words are coined by Nike. The same goes for when someone says Nike in a speech or conversation, people assume that the person means that they should just go ahead and do whatever it was that was being discussed. “Just Do It” is not known by an ample audience because a company tells people to say the phrase or they happened to see it in a magazine. The phrase is well known to people because Nike knows how to appeal to a certain audience. That is how they have transformed into such an enormous athletic company that has reached people globally.

It’s simple, striking, and exceptionally clever. How is this appealing you ask? Well if you are sophisticated and beautiful woman, you want this product. The simplicity of this ad is what gives it so much character. According to A Meeting of Minds, “Connecting objects through color or space conveys association among the ideas behind the objects” (Dobyns, 321). This ad compares a black stiletto heel, which can be associated with sex appeal, beauty, elegance, and power, to the slim mascara brush. This comparison causes the audience to subliminally associate those desirable traits with the mascara. Due to the exceptional contrast in the picture, the viewer’s eye is not distracted. It immediately focuses on the two objects present the stiletto and the brush. This extreme contrast of black and white can flood the viewer’s mind with a variety of associative polarities such as night and day or good and bad. Because the heel and the mascara are depicted in black gives the notion that black is dark, sexy, provocative, and smooth, which is what a high profile woman wants. She wants to catch attention, be recognized, and lusted after. Hence, a woman viewing this elegant ad will want this product because the simplicity of it will allow her to mind to associate desirable characteristics to the make-up.

Many people wish they can drop everything important to them and isolate themselves from society; very few people will even attempt this, but Chris McCandless breaks societal norms to accomplish this goal. In Into the Wild, John Krakauer tells the story of this young man’s life to inspire the audience to chase their dreams through the use of logos, involved sentence, and anecdotes.

Chronic Traumatic Encephalopathy also known as C.T.E is a degenerative brain disease found in athletes, military veterans, and others with repetitive brain trauma (Mayo Clinic Staff, 2017). The Editorial Board wrote the article “The Scars From ‘Bell Ringing” Football Tackles,” publish July 29, 2017 in the New York Times, the Board argues that C.T.E is linked to football with the research help of Dr. Ann McKee. The Board uses pathos and logos effectively but when it comes to ethos, they do not build up their credibility.

When looking at the ad the bright neon lights making up the background catches the attention of the viewer. This is because neon colors like the bright pink and blue trigger emotions associated with energy and progression. These colors contrasting over black, which is a color associated with evilness

In the speech “Carry Your Own Skis” by Lian Dolan, the author uses excellent methods of ethos, logos, and pathos to persuade her audience that they should be responsible for themselves and do their part. The main way she does this is by telling a story from her childhood and infuses rhetoric into her anecdote, to make the audience subconsciously want to follow her message. She also gives incentive to the readers by saying all that she gained from it.

Soccer is a popular sport played all over the world. Even though it has only been popular in the United States for the past 30 years, soccer has been a long time favorite most everywhere else. The sport dates back to the Egyptians, who played games involving the kicking of a ball. Now, the sport has grown to a global pastime, including men’s and women’s teams, and the World Cup (which is played every four years).

Paragraph 1- NASA is using all the money they have to keep what they have right now up and running, but if we sell the older spacecrafts and satellites the private companies can keep them running and being worked on while NASA builds bigger and better things. In Brian Berger's article “With NASA Budget Cuts Looming, SETI Eyes Private Funding”, he says, “NASA's astrobiology budget, the source of most of that grant money, is facing a steep decline. Under NASA's 2007 budget proposal, currently before Congress, the U.S. space agency would spend $32.5 billion on astrobiology in the year ahead--half of what it spent on astrobiology in 2005.” (Berger, pg 1). A survey was conducted between February 4, 2013, and February 6, 2013, by random people, the results were 75 percent believe that NASA’s budget should be doubled to 1 percent of the federal budget to fund initiatives including a mission to Mars.

The theme of these passages is even though your work may be tough, it always pays off. In the first passage it says that the man follows in his grandfather’s footsteps by shoveling the long sidewalk. The man wishes he could just leave the snow and admire it for a while, but there are schools on either side of the house, so kids have to walk on his sidewalk. It pays off because he is helping the children.

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

The advertisement that I have decided to describe and analyze is one from Armani Code, a cologne producing company. When I first glanced at the advertisement, there were a few things that jumped out to me. The first of those things was an attractive white female with a lot of skin showing kissing and hugging an attractive white male who is professionally dressed. The next thing that caught my eye was the fact that the male was staring off somewhere into the distance while this beautiful female was trying to kiss him. He is portraying himself as if he is disinterested in the female. The third and final thing that caught my eye before actual analysis of the advertisement was the fact that the picture is all black and white. The girl, with her skin showing, is mainly all white. The male in his suit is mainly all black, with the exception of his face and white undershirt. Additionally, the bottle the cologne is held in, which is placed in the bottom right hand corner, is all black as well, with the words Armani Code printed on the bottom of the bottle is small print. While the ad itself is quite simple in design, it’s the meaning behind the picture that provides the most power. The message behind this advertisement is if Armani Code cologne is worn by any man that so many girls will like that man wearing the cologne in a sexual way that the man will eventually become sick of the females and focus on other things. This particular ad targets males while chasing the

3. What is the Brand in the Hand concept? What does this mean to adidas and its branding efforts? It is one way to do the marketing communications. It means that company and product information can be easily delivered to people in their hands whenever and wherever possible. The media can be mobile devices, video games and the Internet. In such a way, brand awareness can be raised faster than traditional marketing communications. In the past, advertising and branding models were based primarily on 30-second commercials and magazine ads. Adidas traditionally advertised on TV and magazines as well as at sporting events and sponsor sports teams and players. But these events attract few new customers. On the other hand, increased advertisements intruding in the people’s lives made them hostile to ads and therefore more difficult for adidas to make effective advertising through the traditional way. Without moving

Today, the adidas® product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf . adidas®, like many companies during the 1960s, believed in large volume sales. Lot of effort was put into advertising the brand in the early days through sporting celebrities. One of the main reasons that the colour of the 3 stripes on the running shoes was changed from black or dark brown to white was to facilitate easy brand recognition and identification, which in turn would promote the overall sales. The ideology was that the ability of a brand to stand out in the market place will enhance its chance of standing out in the customers mind. adidas® produced shoes that could be used for different types of sports.