A Rhetorical Analysis Of An Animal Commercial

The commercial by ASPCA has one message, and that is to protect and better the condition of life for national, farm, and wild animals. ASPCA is a non-profit organization dedicated to preventing cruelty to animals. They have a mission, that is to rescue, save and help animals all around North America because there are way too many cases of animal cruelty and neglect. Sarah McLachlan makes an argument about animals being abused and neglected, and how we can change that by a mere donation. This argument persuades the audience with the small videos and pictures in the background showing sad, hurt, and neglected animals that need a home with owners who will love and take care of them.

Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials “Lost Dog”, they attempt to show that your “buds” will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the “Lost Dog” commercial they successfully persuade viewers to buy their beer with the use of rhetorical appeals including ethos and pathos, while also lacking in the third appeal logos.

PETA, an animal rights organization, has been known over the past several decades to post racy ads. In June of 2013, PETA launched an ad with the purpose of getting its audience to go vegan. The ad is a photo of a toddler with a lit cigar in his mouth with the quote next to it, “You Wouldn’t Let Your Child Smoke. Like smoking, eating meat increases the risk of heart disease and cancer”. The ad included “Go vegan!” in the bottom right corner with the organizations logo next to it. PETA is trying to send a message to its viewers to stop eating animals. The attention drawing ad evokes an emotional response, contains logical reasoning and is from a credible source.

It is commonly known that individuals seek certainty, love, support, and well being that is often found in their family. When we are searching the shelves of the grocery store, it appears that we search for the same qualities within the brands that we consume. Not only does the product’s taste play a big part in what we reach for, but the nutritional values frequently determine what we decide to purchase. As a reaction, popular companies, such as Cheerios, try to push a healthier impression on their merchandise in ads. By using statistics paired with an emotional message and their trustworthy name, Cheerios is able to effectively convince the audience that they care about keeping your heart

How does it make you feel that all those animals are going to starve without food? Pretty bad I would hope or that would make you a psychopath. Dozens of animals will starve at this local shelter if we do not make enough money or collect enough dog food. All we need is a donation of your time or your pocket to help these poor animals. You might be questioning “Why don’t you just set them loose in the wild?” because this would increase the percentage of mangy dogs and feral animals running around the town after that they would go to natural instinct and pack up and attack people, toddlers, house pets, livestock and our goal at this animal shelter is to save the dogs and animals out there left for the wild to eat them alive or to get hit by a truck barreling down the freeway.

Wilson & Co. Ideal dog food originated from 1954, the ad itself was found in “The American Home” Magazine. Finding current information for Wilson & Co. was challenging, since Wilson & Co. were taken over by Jim Ling of the Ling-Temco-Vought (LTV) conglomerate around the 1970s. Fortunately, the company was a well-known meatpacking/slaughtering industry for dog foods during its reign. The advertisement made by Wilson & Co. could be discredited, by identifying the rhetorical strategies created from the advertisers. This is the nature of marketing and advertisement, by playfully rearranging words to create a force of attraction to targeted customers. This essay is going to identify fallacies used in Ideal Dog Food ad to demonstrate that using

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The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot

This poster does not sit right with me. Its overreaching fallacy and disturbing use of shock factor makes me want to eat a cheeseburger more than it makes me want to become a vegetarian. The intended audience may have been reached, but it was certainly not in the way that the anonymous author of the poster intended. The rhetoric was poorly utilized, and because of this, the poster is inefficient and ineffective.

Bill Clinton once said, “The road to tyranny, we must never forget, begins with the destruction of truth.” How did the tactics the pigs used towards the animals manipulate and prevent them from seeing the truth? The pigs tried to control the animals by appealing to their ethics, emotions, and logic by using rhetoric and propaganda. These tactics manipulated the animals to become easily deceived since they blindly listened to the pigs just because they were scared for Mr. Jones to come back. For instance, the animals had become so blindly manipulated, that they didn’t realize they were living in much worse or the same conditions after Mr. Jones left. The rhetorical tactics that the pigs used towards the animals instilled fear in many of the animals making it easier to manipulate them.

The basic survival needs of human beings include a small list of four things: food, water, clothing, and shelter. After watching an interview with Robert Kenner, the director of Food, Inc., I began to realize that the food humans are eating is actually decreasing are survivability. Within the excerpts from the movie and the dialogue amongst the interviewers, it was made apparent that the food industry has been able to completely deceive the consumers. Instead of choosing food for quality, individuals choose food by lowest price. As Kenner said in the video, “we have skewed our food system to the bad calories” (2:38). Instead of healthy home cooked meals, families are purchasing fast food for its convenience and low cost. However, the video made a very interesting stance in regards to this mentality. Although individuals are paying the lowest price for food in history, the cost of treating diseases caused by unhealthy eating has grown to be higher than ever before (8:04).

The GEICO, Pinocchio as a Motivational Speaker commercial advertisement, is possibly of one of the most memorable advertisements that GEICO made for their current ad campaign. The main aim of the ad is convincing the public that moving from their original car insurance company to GEICO will save them 15% on the insurance and as well as to saturate the airwaves with their funny and catchy advertisements (Wikipedia, 2014). Despite the fact that the ad is eye catching, it has very many flaws. Firstly, GEICO does not put any effort to assure the viewers that they will save the 15% or more money by migrating (Creativity, 2014). Rhetorically, the advertisement just tries to convince the viewers without providing them with any tangible evidence. The ad begins by a middle aged man and his pre adolescent child having a

The United States of America has been in turmoil ever since the election of president Donald Trump. Most of this disorder is caused by the many lies that Trump has spread since (and before) his inauguration in mid-January of 2017. According to an article from ThinkProgress written by Ryan Koronowski titled Trump broke 64 promises in his first month in office, on Trump’s first day in office, Trump broke 34 out of 36 promises he made. Some of these assurances include social reforms, trade announcements, budget cuts, amendment proposals, and much more. Currently, Trump’s administration is full of contradicting statements and unfulfilled promises that continue to stack up. Many of these statements are deleted from Trump’s Twitter account after he says the opposite viewpoint in an

In the novella Animal Farm, the timeline of early 1900s Russia unfolds in an allegory, with revolutionists Vladimir Lenin and Karl Marx sparking a rebellion against Czar Nicholas II. Subsequently, a social democratic party known as the Bolsheviks overthrew the czar, aided by two significant leaders: Leon Trotsky and Joseph Stalin. Even so, the newfound ideology of communism that Stalin introduced and quickly corrupted through propaganda proved to be just as oppressive as the reign of Nicholas II. Most importantly, this corruption and oppression was elucidated by British author George Orwell through the use of rhetorical devices in the allegorical satire Animal Farm, where the audience receives a glimpse into the cunning caricature of

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.