A Rhetorical Analysis Of Animal Stereotypes

While those clips are being shown, the song ‘In the Arms of an Angel’ by Sarah McLachlan is being played in the background. Slides with different statistics are being shown as well. The song “In the Arms of an Angel” is the major aspect of the commercial that really sets the tone. The tone of the song is depressing and gloomy but grabs the attention of the audience at the same time. The main point of the commercial is to convince the audience to “be an angel”, by saving the abused animals dying in the shelters. The song used is a perfect tool to convince the audience to be an angel and help the animals. Even though the music is a large part of setting the tone, the clips and pictures are equally as moving. Showing pictures of abused and suffering animals is a great way to get the audience’s attention and cause them to become sympathetic to the animals. Very few people in the world are unfazed when they see a video or picture of a helpless and suffering dog or cat. I looked at a lot of the related videos on YouTube and many of them are reaction videos. The videos show the audience’s reaction to the commercial. In more than 99 percent of the videos that I saw the viewer is in tears at the end. If a commercial that brings the audience to tears is not a perfect example of pathos then I don’t know what is.

The song Arms of the Angel by Sarah McLachlan is an emotional song that many can relate to. It is about the loss of someone close that has endured pain and will, hopefully, find comfort and peace “in the arms of an angel”. Pairing this song with animal cruelty would release a surge of emotions in the audience, which is exactly what the creators of the ASPCA commercial were targeting. ASPCA (The American Society for the Prevention of Cruelty to Animals) is a non-profit organization set to receive monthly donations in order to save the lives of innocent animals being abused and neglected. The commercial is trying to persuade animal lovers and pet owners, which is approximately 62% of households in America, to donate to the ASPCA and to provide effective means to prevent animal cruelty. The commercial appeals to the ethical, emotional, and logical senses of the audience with their choice of speaker, the visuals, song, and word choice used, and the reasoning and statistics in the commercial to persuade the viewers to donate and to expose the evils of animal cruelty.

Throughout the commercial sick children and shown being given different tests and laying in hospital beds. By showing these images the audience feels a sense of fear, loss, pain, and grief, even though they do not personally know the children. By not donating the audience does feel responsible for these sick children potentially losing their lives. At the same time the commercial causes such negative feelings, it also provides positive ones such as hope and pride. By donating to St. Jude’s hospital a child’s life can be saved and that is because of you. This is effective for St. Jude’s because most people would rather feel positive feelings rather than negative, so they are more likely to call and donate to keep that positive feeling going. Also, ending the advertisement on a positive note by telling the audience “You can bring them that hope” the audience is drawn into pathos all over

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

The ASPCA announcement uses the rhetorical devices, logos and ethos to convince its audience to donate. Logos is the appeal to logic, and ethos is the appeal to morals. The commercial states facts about how thousands of animals are abused every day. It states that a small donation of only eighteen dollars a month can make a big difference by providing many different forms of aid to the animals. The ASPCA advertisement translates this to sixty cents a day to show how small the donation really is. This is somewhat of a logical and ethical appeal. It appeals logically to the audience because for just a small monetary donation the viewer can help save abused and neglected animal from their abusers and provide medical care, food, shelter and love. This shows that the donation can be used in many essential ways to care for the animal, and that their donation is responsible for giving the animals a second chance. This too is an ethical appeal because donating will make the viewer feel like a good, virtuous person because they contributed to an important cause. One the other hand if they don’t decide to donate they may a have a burden on their conscience because not that much money is needed to help make a big difference. In other words the viewer may feel like an unethical and bad person. The advertisement goes on to state that if you donate then you will receive a welcome kit that contains a t-shirt, wristband, and a photo of an animal that has been given a second chance because of you. All of this is a further amplification of the logical reason to donate to the ASPCA. The advertisement also uses ethos by having the Grammy winning artist Sarah Mclachlan as the speaker. Sarah seems to speak very truly and caringly about the ASPCA as she pets a dog that’s in her lap. This makes the audience feel like Sarah truly cares about the treatment of animals. As a

This advertisement’s primary appeal is pathos which is used to make a person emotional. When you see the animal shivering and filthy behind the bars it makes people emotional, the music is also dedicated to make a person feel emotional. These commercials make

In the world today, media is one of the major ways that companies and businesses sell or inform the society about their products. Television specifically uses commercials to get the attention of their audience by using language, sound, visuals, and persuasive strategies. The commercial, “A Boy and His Dog Duck,” was created by the company IAMS. This commercial is meant to persuade their target audience into buying IAMS food for not only one stage of their animal’s life, but for all stages of its life. The commercial that IAMS created, is quite effective for middle-class new mothers wanting their children to have a long-term companion.

Throughout her writing, Jody Heymann establishes certain patterns including appeal to ethos, logos, and pathos. She establishes ethos by referring to “our government". This indicates that even though she is being critical, she is doing it on behalf of the audience. Then immediately in the next paragraph, she provides information that establishes her as an expert. She says she has “collected data" and has worked in projects associated with two prestigious universities. Without question, her voice is an informed one. Perhaps Heymann’s strongest appeal to logos is when she frames her viewpoint not as a women’s rights issue but as an economic one. She develops her argument for several paragraphs with facts and figures, especially from the data

“We the Animals” by Justin Torres, takes place in an upstate New York town with three half breed brothers, their Puerto Rican father along with their white mother. Their parents were overworked and absent from the kid’s lives’ most of time and lack to provide food, companionship and safety. Throughout the book, Torres uses brief, evocative descriptions to create a picture that can interpret hidden meanings from a child’s perspective. Not to mention he describes his characters with animal-like qualities, animals such as, raccoons, geese, and wolfs.

Stereotypes run rampant in the literary world today. It is much easier to write a stereotypical character because of the reader expects them to act or respond a certain way and does not require an explanation of their motivation. But much like Chimamanda Adichie warns, “Show a people as only one thing over and over again, and that is what they become” (Adichie 00:09:25-00:09:37). But this issue is often addressed in reference to the protagonist. The hero is always white; the hero is always attractive. The hero never disserves to suffer. Single stories do not just refer to the physical characteristics of the character, though in can and often does. The heroes all tend to look the same so we associate goodness with that specific physical description, but motivations can be just as misleading. All the heroes do good things because they lived the same experiences, so these experiences make someone good. Also society remains so focused on the single story surrounding the protagonist, it often forgets the other main component of a story, the antagonist. But by dissecting the possible motivations for the villains, as my adaption does, I hope to explore the different avenues to villainy and in turn disrupt their single story.

Depending on who you ask; the Xoloitzcuintli (pronounced “sho-low-itz-queent-li”) is either the ugliest or cutest breed of dog in the world. Also known as the “Mexican Hairless” or “Xolos” for short, they are considered a national treasure in Mexico and have developed cult status due to their unique look and history. Ceramic effigies of Xolos and their remains have been found in the tombs of several ancient civilizations dating as far back as 3,000 years ago- making them one of the oldest known dog breeds in the world. Although their presence has been found in the tombs of the Colima, Mayan, and Toltec tribes they are most commonly associated with the Aztec. Their name is a combination of the words “Xolotl” the Aztec god of lightning and death,

Advertisers have tried a variety of tactics to gain their viewers attention. One tactic that seems to have struck a chord in the marketing world is the use of animals. Additionally, most people find animals captivating and part of nature (1). As a result, this has become common practice to help increase sales, creating an affinity towards a brand with the use of animals. Brand identity however is not the only reason animals are used in marketing. The use of animals in advertising encompasses a multitude of psychological aspects including behavioral, neurological, and emotional components. Thus, this study examined the use of animals in current advertisements

Social structurehttp://blog.petlikethat.com/rabbits-and-their-social-structure/ In the wild, leaders of each warren are usually male. In a domestic setting, female rabbits assume the leadership role. In this case, the female rabbits tend to be more aggressive as they bear the role of protecting their herd.

From the Large text to the smallest text and the overall image, inspires the audience to take action. By saying, “STOP ONE. STOP THEM ALL.” it educates the audience by informing them that they can truly save and make a difference to the animal kingdom. The actual process of saving these animals may seem hard and long, but the creators of this Ad wants the audience to get involved and take the action of trying to at least help a bit. It’s important for the viewer to see that the primary image maintains its interest. By assuming that these animals need help (which they do), so the creators show you how by showing the harsh image and why by using the large wording. The overall image makes the simple message that these animals need help. By using sympathetic emotions and affects it shows the audience the true sadness behind the image, thus showing them that they should and can help these terrible actions like animal trading be

The first TV commercial aired on July 1, 1941 and it was only 10 seconds long. This ad featured a very rough map of the United States with the company’s logo over the heart of the map and only five words said in it. (Luckin) Since the first ad, commercials have developed into very in-depth systematic ways for companies to show off their product to the consumer. Almost every large company has used this method to brand themselves. The ASPCA is no different when it comes to this matter. They have put out a numerous number of commercials to try to get people to donate to their cause. In the ad entitled “If Animals Could Speak” the ASPCA uses gut-wrenching images of animals, slow music, text, and a desperate voice to successfully persuade the viewer into donating to their company or saving an animal.