A Rhetorical Analysis Of Apple Ipad Air Commercial

Every parent's biggest fear is losing their child, and Nationwide knows that. The well known car insurance company aired their annual super bowl commercial that left viewers feeling scared for their children. Nationwide uses a scare tactic to leave its viewers feeling as if they don’t have this car insurance their children will die.

Dealing with death and the emotions that come along with it is common to humans. This is especially true when it involves a parent or grandparent. In the commercial, the woman is having to deal with her ill father who is bedridden. This is an event most will have to go through once in their lives and letting go can be difficult. However, there is one thing that can help soothe the process of death and that is the existence of deep love for the person. Despite the commercial presenting this sensitive topic, the advertisement effectively reminds the audience the importance of everlasting love because of the use of pathos and ethos.

Super Bowl 50 brought in 115 million viewers to watch the game, which makes for a great opportunity for businesses to promote their product or service. With there being so many commercials airing during the super bowl each business must make their commercial stand out the most. “Wiener Stampede” is very ingenious as it persuades people that like dogs to use there condiments.

Above is a screenshot of an Apple advertisement. It displays the effort of creating a meaningful commercial while keeping it simple and memorable.

Another pathos method Amazon Prime uses throughout the entire commercial is music. Music is something that correlates inside of everyone. A song can have a dramatic impact on the listener based on the lyrics and the tune of the song. The Amazon Prime commercial has a gentle singer-songwriter tune playing in the background as the plot of the commercial plays out. The lyrics of the song depict the differences of species but the commonality both can feel by the love resonating through the hearts of one another.

In the Apple iPad Air commercial titled “What will your verse be?”, the narrator Robin Williams delivers an insightful attribute to the advertisement of the product, where he questions “What will your verse be?” towards the audience. The video portrays humanity in stunning pictures revealing our nature as a species. The narrator describes humanity as a species who strives to advance and sustain itself. The commercial brings the viewer to go into analyzing the deeper meaning than its surface.

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

One of the biggest issues in the United States and in the world in general comes from this idea of “equality”. Though this is presented in the Declaration of Independence, it is not put forth with much authority that “All men are created equal”. Most of the breaking news that occurs in the U.S today involves police brutality targeting colored people, and people just seem to lose it when these types of events happen. Some of the victims to police brutality includes, but not limited to: Laquan McDonald, Trayvon Martin, Oscar Grant and Michael Brown. In the commercial, Equality, by Nike, racial discrimination is said to have a come a long way to be in its current position in the world. Nike tries to ultimately persuade its viewers to buy

Advertisements are all over the place. Whether they are on the Internet, billboards, or in a magazine, there is no way of escaping them. They all have their target audience who the specifically created the ad for. In this ad, it targets mainly non-smokers and even smokers. The advertisement we are looking at is a woman’s mouth. Her mouth is slightly open and the inside is swallowed by a black hole. Her bright red lipstick grabs your attention. What disgusts you is her teeth. Her teeth have been replaced with vulgar. Cigarette buds. The advertisement utilizes the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a vividsense of disgust and promote awareness.

In the article “What We Are to Advertisers,” James Twitchell argues that “different products have different meanings to different audiences.” This is a valid argument because every product today can be interpreted differently by people. Barbie, for example, is viewed as an awesome toy by many young girls; however, few boys purchase Barbie because it is considered to be feminine. Cowboys boots can also be interpreted differently by groups of people. Someone living in an urban city would likely consider cowboys boots to be unfashionable or out of style. Unlike people from the urban city, those living in rural areas may regard the boots to be fashionable and stylish. Another example can be seen in the fragrance industry. Perfume is nearly identical

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

LeBron James starred in Intel’s commercial about a car that drives itself. Throughout the commercial LeBron James talks about being fearless and it all led up to him being in a car that drove itself and how he had to be fearless to get in the car. The main points of the commercial are how people are fearless in different ways and how Intel’s new car that drives itself is a way for people to become fearless. Intel uses pathos, ethos, and logos during its commercial to clearly convince people that the driverless car is safe.

Strengths- Apple is one of the most upscale and strongest brands worldwide. “Apple continues to improve on its longtime stellar reputation, moving up from ninth place in the 2015 Harris reputation survey to second in 2016. The country’s largest tech companies tend to have a reputation for quality products as well as