A Rhetorical Analysis Of Autho

1) When dealing with a stubborn audience, you need to appeal to their opinions before you appeal to your own

Progressive Insurance Ad Rhetorical Analysis When watching tv or scrolling through the internet, it is inevitable that an advertisement for a company will come across on your screen. Numerous companies use this form of advertisement to promote their company due to the large amounts of viewers they will be able to reach. There are also many different approaches when promoting your company. Having a successful ad campaign can make or break the success of your company. Progressive Insurance successfully promotes their company in their “Flo” ad campaign through the use of Pathos, Ethos, and Logos in a comedic matter to appeal to the emotions and logistics of the viewer.

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

Audience analysis is described as the process of examining information about your listeners. Then using that analysis helps you adapt your message so that your listeners will respond as you wish (Steven A. and Susan J. Beebe, 2015). It is highly important to read your audience when presenting a speech, the first thing I noticed about my classroom audience was everyone has a good sense of humor and were open minded as to what they might be hearing. In this paper I will be analyzing my classroom audience and describing how they might react to my speeches and what is the best way to present my speeches. I will discuss the differences between each person and how their views will shape my speeches as a whole because ultimately I must appeal to my audience.

In Lamott’s “Shitty First Drafts”, the author speaks to a broad range of individuals. Lamott’s intended audience is struggling writers because she tries to explain the pressure everyone feels when they are tasked with a writing assignment. In Baker’s passage, the author is speaking to all teachers when it comes to science or writing. He is trying to have other teachers comprehend the importance or writing in science and also gives steps to help make better writers in the process. His audience is leaning more towards science teachers but all teachers that require writing in their environment can learn something from Baker. Meanwhile, Johnson targeted audience is department chairs for psychology and students looking to improve their writing within this discipline. She is trying to explain to psychology majors and professors the importance of finding a writing technique that statistically works for that degree. Lastly, Makenzie’s audience is intended for teachers to understand why writing is important in biology.

The first rhetorical appeal which I am going to discuss about this ad is the use of ethos. There are many ethos in this ad and one of them is the use of doctors in the advertisements.During the commercial the audience sees the doctors conducting research, conducting tests, and checking on patients. Due to having complete many years of education to receive a M.D. as well as being able to save lives, doctors are usually referred to as extremely credible characters. and Therefore, by showing doctors the audience become more confident in the overall credibility of the ad. They also show the nurses and doctors being gentle with the children, caring for them, and hugging them, which gives the audience a sense of trustworthiness of the doctors and nurses. Another example of the ethos in this commercial is the expression of good. By donating only $19.00 you can save children's lives which makes you feel good. Due to selflessness of good will, it comes as credible thing to do.

The first strategy described by the author is to always know who is arguing and where they are coming from. By identifying the author’s viewpoints and meaning of their statements, you can better understand their stance: what it is and how they want it conveyed. When writing, it is also important to exude such qualities to your audience for formal and direct purposes.

It is very important for the audience to have an understanding of the message the writer is trying to say. Singman’s article is full of different techniques which make her article intelligible for a majority of her audience. The techniques being used make the argument of the article more effective After writing this essay it has helped me to view writing differently. The way we put words together can make a huge difference to your audience. This is the reason why we need to be for careful with our word choice, depending on what we want our audience to take from our writing. We also need to understand that not everyone will be able to understand if we do not put it in a format that is clear to the

The discourse communities that the audience is in would be the academic and professional. The intended audience is a little broader than the discourse communities,

1. When communicating, messages must be appropriate to the needs of the audience, the subject and the

Yes, I agree that suiting an argument to a specific audience will greatly affect the outcome; tailoring an argument to a specific audience is like tailoring a suit to a person. The argument in this case is then able to reach and meet all of the audience’s needs and desires. Obviously being able to meet such needs in the first argument presents an extreme advantage over someone who hasn’t tailored their argument to the audience. For example if an argument wasn’t tailored to its specific audience it would be like a play where none of the actors rehearsed their lines. In effect, the results would be disastrous. That’s why suiting your argument to the audience is so critical; without doing so your entire point could be lost.

Analysis of the audience is an important part of the presentation of a speech that precedes the selection of a topic. This process requires asking specific questions regarding the topic in order to understand the interests, knowledge, and attitudes of the audience towards the topic. As part of adopting strategies and methods to ensure effectiveness of communication, analyzing the audience is vital for audience identification. Moreover, this process enables the speaker to choose the appropriate means of communication that ensures that the message is delivered appropriately. Analyzing the audience is also a vital point in speech presentation because of its impact on the direction of the speech.

The characteristics of the audience that I must consider when addressing the audience are the primary stakeholders.

7.What is the denotation of the advertisement? 8.What is the connotation can we infer from the advertisement? 9.what discourses are present? (need to include bias) 10.What presentation have been communicated?