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A Rhetorical Analysis Of Barbara Ehrenreich's Longevity Crisis

Decent Essays

Barbara Ehrenreich’s essay, “Longevity Crisis? Kill Grandma,” is a very effective piece in its clever usage of humor and truth. A sarcastic beginning aims to highlight the issues which the author deems important and relevant to the aforementioned ‘longevity crisis,’ and simultaneously places responsibility on a variety of different companies. A transition to a more straightforward tone partway through solidifies the author’s point of view by critiquing the governing bodies themselves. Ehrenreich suggests that an outright pro-death policy might be better phrased as “a way of encouraging turnover … rather than death” (par. 10). She continues to argue that since the government is already effectively killing the older generations, the adoption …show more content…

The way in which the author composed the piece made me question what stance she was actually taking on the issue. Initially, it seemed as though Ehrenreich was against the idea that the older generation of people should be given benefits, or even kept alive at all. It was through this use of sarcasm that Ehrenreich was able to introduce the different proponents in the ‘longevity crisis.’ The author labels these proponents as “[the] few Americans brave enough to try” (par. 4) to confront the crisis head-on. She continually uses oxymoron to juxtapose these seemingly noble Americans, with the obviously harmful effects they are having on the older generation. On several instances, phrases such as “[the] cardiovascularly compromising painkillers, … Celebrex and Vioxx” (par. 4), and “the pharmaceutical company whose … [drug] turned out to cause breast cancer and heart disease” (par. 4), are used to effectively call out the individual companies associated with the harmful attacks on the elderly. The most significant portion of the argument is when Ehrenreich juxtaposes the prestigious Purple Heart award alongside the term “longevity-fighting” (par. 5), thereby mocking the true meaning of the award. To award the Center for Consumer Freedom with this ‘Purple Heart’ demonstrates how large a part this corporation has in the longevity crisis. Through the consistent use of sarcastic humor that the author was able to effectively set the groundwork for the latter part of her

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