A Rhetorical Analysis Of Cigarette Smoking

The image itself, is trying to get a reaction from those who smoke and those trying to help someone quit. In the picture, you can clearly see a cigarette pack with cigarettes inside dressed as crayons. This is giving the audience an impression that children see cigarettes as something they could use every day. Not only is it bringing it back to children, the child’s writing is specifically saying just like mommy. ASH is tugging at the emotions of those who smoke who are parents as well and see that what they do in front on their child affects their child in the long run. In addition, under the writing there is a simple sentence that states, “Children whose parents or siblings

This advertisement was clearly designed to conjure a response from its audience, which are both smokers and non-smokers alike. In the non-smoking audience, the image will either increase their distaste of smoking and its negative health effects, or they will be unconcerned because it has little or no effect on them or their lives. The audience it would appeal most to is the people who vehemently oppose cigarettes and smoking. People like this may believe that anti-smoking ads will reach smokers and somehow convince them to quit, but this is probably not the case. To smokers, the image will be a reminder of the harm they are doing to their bodies. But for the most part, they will likely be indifferent to the image because they already know it’s bad for their health, and will continue to smoke because they are either addicted or are just apathetic to the situation. They may even find ads such as this obnoxious and unoriginal because they feel as if it’s repetitive and a personal attack on them and their views and habits. Because smoking is seen as such a bad thing in U.S. society, they may detach themselves from advertisements that contradict what they believe is okay.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

When the video shows small children holding a cigerette and asking for a lighter to light their cigarette, the author is using pathos to appeal to the audience emotions. Smoking is known to cause many illnesses; so if you were to see a child smoking, it might make you sad, worried or even frustrated. Children are often thought of as pure and inosent and

We know that smoking is bad and what ingredients they put in a cigarette, but why do people still do it. This advertisement was called by many throughout the internet, “the best anti-smoking ad ever”. This campaign filmed children walking up to adult smokers, asking them for a light. Every adult took the opportunity to remind the children

My ad for an anti smoking campaign shows a picture of a baby smoking a cigarette as half the baby 's face is decaying. To the right of this image there is text that states," I smoke second hand." Right below that in smaller text is a warning that reads, "Warning: may kill your baby." After closely analyzing this image I found that the argument for this advertisement is: Smoking not only effects you but the people around you too. This ad is very effective due the fact that the distinctive feature of the argument convinces the audience that smoking is unhealthy even second hand smoke.

Looking at the image of her teeth makes you hurl. Her mouth left open. Makes her look like she is breathing onto you. Leaving you with a foul-smelling breath. You feel trapped and want to escape from this image. Burned into your brain of how cigarettes can change your image, who you are. It even reminds you of other advertisements, even people you know and how they changed. It makes you feel depressed and despair for your friends and family who breath these carcinogens in. What cigarettes are doing to their body. All the awful things that may happen to them. You feel fear and discourage to try cigarettes. If you feel this way, the advertisement was

First let’s talk about the image itself and what it symbolizes. To elaborate, the image has a very dark background which could imply a darkening death that the cigarette leads or a path that should not be traveled on. The feeling most viewers may get from just the background is pain, fearfulness, guilt or failure. Also, the main attraction is, the cigarette. The way it

The second rhetorical appeal, ethos, also has an effect on the message behind the image. Kelly Ashcraft is the creator of the image used in the advertisement, she is by no means a well-known photographer except within her own circle and people who may have seen her work online. However, the audience is able to conclude several things about her character and credibility through this image. The audience can surmise that Ashcraft is trying to inspire a healthier way of living in viewers because of her choice to create an anti-smoking image. However, with ominous smoking images such as hers, it gives the impression that the image creator holds smokers in a negative light as people, not just the smoking aspect of their lives. At least, to smokers

The message quickly lets the viewer know that their habit cost more than just a few dollars and their personal health. It can also affect the health of people who have never smoked. This lack of empathy can stem, not from malice, but from

Overall the advertisers who created this advertisement did a very good job. Through the use of an optical illusion, use of text and the use of negative space it sold the abstract emotion of “parental guilt” effectively. Many parents of young children who see this will look at it and will feel guilty about smoking and will most likely cause them to kick their bad habit of smoking for the sake of their children. Many people don’t like to kick their bad habits because they don’t have a strong reason to, they typically always need someone important to do it for and this advertisement shows parents of young children that your child is your biggest reason you should quit smoking, a child the most important person in a parent’s life and they would be able to do anything to protect

Exposure to second hand smoke, also called involuntary smoking, occurs when non-smokers breathe in the cigarette smoke from others around them. Second hand smoke is harmful to both pregnant women and infants (NTP). Paternal smoking reduces birth weight by about 2 oz. (Berger 115). After birth, babies exposed to cigarette smoke may experience more colds, lung problems, and even ear infections.

Cigarette smokers appear be the pin pointed audience that the company is trying to target. Visually the image is trying to say that smoking shows by using unpleasant images that seemed to be layered over a healthy woman. It’s obvious that the authors are implying that cigarettes do this because they have a cigarettes placed on the women’s hand. All these tools used to show the indented purpose of informing do the job pretty well. Not only does it make you realize how damaging smoking can be, but it makes you not ever want to lay a finger on those cancer causing sticks

The effects of cigarette smoking can be horrifying. Smoking is dangerous not only to those who smoke, but to non-smokers and unborn children as well. Cigarette smoking is also physically and socially harming.

The two tree-covered banks of the river converge in the distance far beyond the dingy as if to immortalize the moment. This moment, as the reader discovers, is one which should be anything but immortalized. Hidden up in the clouds is a well-camouflaged light yellow box reading "HELP ME UNDERSTAND WHY SOME KIDS YOUR AGE SMOKE CIGARETTES". As the eye continues to wander down towards the darkened water between the dingy and the camera, one arrives at some text at the bottom of the page just beyond the edge of the picture. At the right is another yellow box similar to the one up in the clouds. This one contains the text, "TALK TO YOUR KIDS ABOUT NOT SMOKING. THEY'LL LISTEN.". On the left are two small paragraphs in plain font, containing the quote "How to start the conversation [about smoking] is up to you". The attention of the reader returns to the image, and once again sees nothing but a bleak emotionless picture. Just to make sure the advertisement does not attract any potential vacationers, the river is dotted with algae, and there is not a single artificial structure in sight. In comparison to the dozens of other ads found in magazines such as this one, nearly any reader would simply pass over it without a second thought. For those who *do* play closer attention, however, Philip Morris has carefully chosen visual queues to quickly send them on to the next page.