A Rhetorical Analysis Of Derek Jeter's Win From Within

Since its release in 1979, the classic Coca-Cola commercial “Hey kid, catch!” featuring Mean Joe Greene has been a fan favorite and often referred to as one of the most memorable commercials of all time. However, I believe that a new champion in the world of sports commercials has arisen. The 2016 Gatorade commercial, “Let it Shine”, has what it takes to become one of the all-time greats in advertisement. Mean Joe has held the title for many years; but I believe it is time for a new king to be crowned.

Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.

The appeal to logos, ethos, and pathos are used everyday in many instances. A commercial is just one instance, and Gatorade commercials use them very well. The specific Gatorade commercial I chose to use was the one where Kevin Durant has a nightmare about being blocked by Dwyane Wade that aired in 2013. Kevin Durant doesn’t want that dream to come true so he practices very hard all while using Gatorade products. Meanwhile Dwyane Wade has a nightmare that he gets dunked on by KD, so he decides to use Gatorade products while he practices. The commercial is essentially saying that if you use Gatorade products that you will achieve your goals easier, and be more like the great NBA players that use the products as well.

Powerade and Gatorade are two very successful companies; in some ways, they?re alike and in other areas, they are very different. To compare and contrast these companies, we?re going to look at a television commercial advertising they?ve each produced. Each of these commercials involve basketball as their sporting backdrop, but more importantly, both commercials utilize the rhetorical triangle: Ethnos, Pathos, and Logic. These three things are used to persuade the audience.

Gatorade’s “Sweat It to Get It” campaign utilizes a multitude of rhetorical devices in its advertisement. The advertisement takes place on a sunny afternoon and in a generic convenience store. A businessman enters the store on his cell phone and grabs two Gatorades. When he attempts to purchase the drinks, the cashier promptly asks “Do you know what electrolytes are?” The cashier then proceeds to explain that one must sweat to purchase Gatorade and therefore the cashier will not sell the Gatorade to the inactive businessman. Cam Newton then enters the store, staring the businessman down, and then smacks the Gatorades out of the businessman’s hand. The advertisement concludes with Cam Newton saying “You heard what he said” as the slogan “You Don’t Sweat It, You Don’t Get It” scrolls across the screen. The main message of the advertisement is Gatorade is more than just a drink to be consumed mindlessly, but a necessary accompaniment for an active lifestyle.

When you start your education at Sport and Medical Sciences Academy(SMSA) you are taught and are expected to follow the four core beliefs that shape our school and its environment. The four core beliefs are discipline, respect, dedication, and responsibility or how most students know it as D.R.D.R. However, SMSA students are not the only ones that abide by these rules and beliefs. A well-known athlete that is a great example of this is the New York Yankees shortstop, Derek Jeter. According to Jeter, his success did not come overnight. His biography displays all the hard work he went through to become the best and he started just at the age of eight with a goal of becoming a shortstop for the New York Yankees. Jeter inspires others to set their goals above and beyond, and if you work hard or believe in yourself that you can achieve anything you want.

"Derek Jeter, a professional ballplayer for the Yankees…" are the exact words Derek Jeter, himself, used in his eighth-grade yearbook (Jeter xvi). For as long as he could remember, Jeter has longed to be a New York Yankee. Fifteen years after predicting he would be a professional ballplayer for the Yankees, Derek Jeter is now more than a Yankee. Jeter isn't only a Yankee; he is a family guy and a World Champion. His career started when he was five years old, and everything has evolved from there. Sports fans know what life for Derek Jeter is now, but what was life like before he became a world champion, superstar, and captain of the New York Yankees.

As I mentioned previously in the paper, the media plays a huge role in the development of people perceptions and attitudes towards certain things that occur in the modern history. The link between the growing popularity of the baseball as well as increased attention to the steroids used represent topics that were highly affected by the media. The article by Healey Fall Of The Rocket: Steroids In Baseball And The Case Against Roger Clemens (2008) reveals how the drug policy has developed over time. This source explains and examines Major League Baseball’s drug policy through the years of its evolution. It uses great examples of what used to be allowed to consume and what has been banned through the growing rules in baseball. The author also breaks down how the “Steroid Era” affected baseball from numbers of standpoints and points out the greatly risen home-run numbers that include the great home-run chase between some of the game’s greatest sluggers of all time. Therefore, previously mentioned research about the home-run probability was affect by the growing trend of examining professional players’ performance.

[I]note: This is a part 2 of a previous blog I made, [The Worst Owners in the NFL|http://aminoapps.com/p/jw9fvy]

Tyron Gray Mr. Jones English 101 November 3 2015 Rhetorical Analysis Even though they are stars there people to On October 28,2015 Wednesday night at 7:00 the Kansas city, Mo Royals (MLB team) played in the world series for the 2nd time in 29 years, this was a big thing for Kansas city but little did the fans know something even bigger happen that night. Right before the game that same day, Pitcher Edinson Volquez father Daniel Volquez died in the Dominican Republic from heart problems. The thing about it was the whole team knew about this tragic death but his own son Edinson. It was not that the team didn’t want to tell him but by the wife's & family's request they didn't want anyone to tell Edinson until after the game. They even asked the

Many people would walk into their local grocery store and immediately see some food that they really want, but some may not be able to afford it. With that being said, some may stand there and contemplate stealing it, while others may just walk away. Throughout Gary Soto’s autobiographical narrative, he reflects on his actions using both, diction and imagery. Through diction, he exposes the journey of light and dark times and tells the stealing story with the religious symbolism of Adam and Eve. In imagery, he thoroughly explains the feelings throughout himself and physical appearances of the pie.

Cultural reinforcement, the main tool involved in captivating an audience with a video text, is what Scholes believes to be the largest factor included in this Budweiser commercial. Without the cultural background of living where we do, comprehending the plot pummeled upon us in this commercial would be impossible. Without knowledge of baseball and its rules, we wouldn't know that the umpire had made a close, yet correct call, we wouldn't know that a screaming old white man running out onto the field was commonplace; we wouldn't even know why the man who swung the stick at the ball was running towards a white bag on the edge of a dirt path lined by grass. All commercials rely on some amount of previous knowledge, this commercial is no different. Late in the commercial in question, while the manager is toasting the umpire, and the Budweiser music is playing in the background, the viewer realizes subconsciously that the umpire has "made it," that he will live happily ever after, however untrue this may be. Our culture has influenced us so much that we almost require happy endings, within a 28 second commercial we can see the entire life of a black man unfold before our eyes, and by the time the commercial is over, we know he will have a happy life. The commercial doesn't actually sell beer, it simply sells the

The debate about who the best shortstop of all time is, is very controversial but I can put an end to many discussions. There are two main shortstops who are being argued over. Cal Ripken Jr. and Derek Jeter. These two players are both great ball players but only one can take the title of being the Greatest Of All Time. Derek Jeter is the best shortstop of all time for many reasons because he was great at fielding, hitting, and he still is a great person because of what he’s doing in retirement.

Gatorade has been sponsoring the NFL for many years, starting in 1968. Its involvement with the sport has made the drink known to many today “The official drink of the NFL” (Gatorade). According to Naomi Klein “…the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger and bigger”(4). And that is exactly what the corporation of Gatorade was trying to carry out. By joining its name with the NFL, which at that time was becoming a famous sport to watch, Gatorade has become the number one sport drink for athletes. In the “Peyton Manning-Gatorade Commercial”, the corporation of Gatorade is not only selling their product, but is also

Gatorade has emerged as the global leader in sports nutrition beverages by continually managing their brand to signify high energy, athletic excellence combine with one of the most efficient new product development and introduced processes in the beverage industry. As a result of being able to consistently synchronize these many components of their business so well, Gatorade today holds a 75% market share in the sports nutrition market globally today. Gatorade is owned by PepsiCo, which has made it possible for the company to sell in 80 countries today. Gatorade relies heavily on the PepsiCo distribution and retail network globally. Gatorades' revolutionary approach to managing branding for beverages has served to increase the total market size for this product category globally (Huang, Sarigöllü, 2012). Despite the continued widespread adoption of Gatorade as a healthy energy drink, the company has encountered resistance to its brand and the ingredients used for creating the many variations of Gatorade energy drinks (Tallon, 2009). Despite these setbacks the Gatorade brand continues to experience exceptional growth and stability over time.