A Rhetorical Analysis Of Extra Gum And Orbit Commercial

At the end of the commercial, they slogan says “give extra, get extra”. All along as a stick of chewing gum passes from Sara to Juan or vice versa, a sense of closeness appears and happiness comes back to their souls. The stick of gum represents bringing Sara and Juan together, and the wrappers symbolize important events along with providing foreshadow into the future. Juan draws a small image on each wrapper after they chew the gum, and it can be assumed that those will come back later in the commercial, which they do. The foreshadowing also comes along at the very end when Sara sees the image on Juan down on one knee proposing and then turns around and sees Juan in real life proposing to her. The camera zooms in and focuses on the stick of gum as it is passed between hands and it is evident when Juan is doodling on the wrappers as well, hinting that they symbolize something greater, which becomes clearer as the commercial progresses. There are also some juxtapositions within this piece. When they couple is presumably moving either in or out together, even after such a strong relationship they still get into an argument. When Sara hands Juan a piece of gum, they hug and make up, showing again how the gum acts as a tool of

The first appeal used in this commercial would be pathos. It is hilarious to see a grown

In the first commercial I will be talking about the company Extra. In this specific commercial they are using the Glittering Generalities technique to grab ahold of the audience's attention. They state, “With extra fruit sensations, go from nice gut, to nice butt.” (Extra gum) is trying to persuade you into using their chewing gum over other brands. Due to the fact of it being able to make you lose your gut and gain a decently better looking butt.

The gum advertisement is an Extra Gum commercial that was recently uploaded and aired on YouTube on October 7, 2015 (Richards). This particular commercial has been called the “most romantic” and “best tear-jerker” commercial to date (Stern). The commercial follows the romantic story of Sarah and Juan. Their story begins with them first catching each other’s eye, to the two falling in love and becoming high school sweetheart’s, and then continues to show their relationship progress as it goes on for several years. During each monumental moment in their relationship, a piece of gum is exchanged and focused on. A numerous number of appeals are present throughout the commercial. Appeals that the creators of this gum commercial used include appeals to memory, consistency, creativity, and love to successfully portray that love will survive any life change or challenge.

The audience that is targeted for this commercial is anyone who is looking for love. Everybody has a desire for affiliation; in the Extra commercial, they are targeting the specific romantic connection. The love story in the commercial is a classic that involves hand holding, smiling, kissing, hugging, fighting and forgiving—the complete cycle. Extra recognizes that not all love is perfect, so they add a scene of a disagreement to add to relatability. When they are done fighting, the girl offers the boy a piece of Extra gum which helps them make up and move past their disagreement. It’s trying to show that the gum is there through every moment, not just the positive ones. The piece of gum helps the young couple come back together and

Rhetoric is the art of persuading effectively with the intent to argue, influence or clarify a situation. In fact, Rhetoric is used in all types of writing. Interestingly, it is used in advertisements as well. Two of the rhetorical appeals that advertisers constantly use to persuade and sell a product are ethos and pathos. With the chemistry of emotional appeals and credibility certain advertisement are appealing to a specific group of audience because it’s the best approach to make a judgment of their needs and wants. According to Hirschberg “the underlying intent of all advertising is to persuade specific audiences”. One particular advertisement that’s been successful of using the two appeals is Levi’s from 1943. In that year World War 2

It is the most thrilling, emotional, clearly visualized TV commercial I have seen. It illustrates the rhetorical triangle elements such as pathos, ethos and logo. Ethos is dominant in this commercial with the characters. With the male characters, It portraits power, authority, discipline, working under extreme pressure. The woman are strong in its own way, but show the kindness, the love, and the influence on a powerful man. The logo is only showed at the end with the AXE spray being sprayed on the man. In my opinion the AXE deodorant spray makes them feel powerful, controlled under extreme situations. A man that is willing to show his love for those he cares for even if they seem dangerous and intimidating. It brings in them a true sense or power, responsibility and self-control. I really liked this commercial. Thumbs

The infectious laughter of the man in the advertisement draws viewers in, making them laugh along, which is is a great tactic to help make a product memorable. However, the fact that there is no mention of the product until the end of the ad makes it seem like the company threw their company on at the end instead of really involving it throughout the video. It also makes the laughter shown in the commercial seem artificial in how it seems like these people on the subway are sharing a joyful moment together, but in reality it was all set up for a commercial. I struggled to find the connection between a can of soda and happiness, despite the fact that this was the entire purpose of the

Pathos plays a large role in this commercial, as it manipulates the audience’s emotions. Both a juxtaposition and pathos is shown to the audience when the couple begins to fight about bills. Then, Sarah looks at Juan and gives him some Extra Gum. Since the gum brings back good memories, Juan hugs Sarah and everything is okay again. This is appealing to pathos because the rhetor evokes emotions such as sadness and sympathy; the audience is feeling sympathetic due to this conflict in the story. When everything got better again, the audience remembers that every time the gum was exchanged, it had a positive effect for Sarah and Juan. This element works to achieve the rhetor’s purpose by evoking sadness in the audience, and then making the Extra gum by association the “savior” in each situation they encounter. Through their long distance

Through the use of pathos, camera angle and color, the supposed antagonist of the commercial is transformed into the protagonist. Without the use of these persuasive tools, the advertisement is misleading to the viewer.

There are three rhetorical devices that will be used to analyze this advertisement: logos, ethos, and pathos. These three rhetorical devices are used to make an appeal to a certain part of a person. When combined with each other they can make for a powerful argument. Logos is an appeal to a person’s logic using common sense or examples. Ethos is used to make an appeal using either the author’s or an expert’s credibility. Lastly, pathos is used by capturing a reader using their emotions

“I can’t help falling in love with you” (Weiss, 1961, Elvis Presley). These timeless Elvis Presley lyrics trigger warm and fuzzy feelings in the hearts of many hopeless romantics both young and old. These relatable and heartfelt words cast a spell on listeners, immediately drawing their attention. It is no surprise that when this song plays in the background of an Extra Gum commercial viewers’ eyes naturally find their way to the television screen. Once their eyes meet the screen they become immersed in watching the presented sentimental love story unfold. Despite only using a subtle incorporation of the advertised gum, Extra Gum creates a successful commercial through effortlessly eliciting viewers to fall in love with their gum as they fall in love with “The Story of Sarah and Juan” which can be found at https://www.youtube.com/watch?v=XLpDiIVX0Wo.

Extra brings a whole new feeling to gum commercials. This advertisement follows an evolving father-daughter bond over Extra gum, and its origami transformed wrapper. With many scenes and time spans presented, Extra achieves to get its viewing audience’s undivided attention.

There are many aspects of an audio-visual advertisement that, through an in-depth analysis, can explain its primary purpose, context and message. One way is through narration. This ad was narrated by a soft-spoken man, most likely middle-aged or younger, presumably a man who has young children. This man speaks directly to the audience. The fact that it is a male speaking inspires the initial emotional connection. For the fathers who are actively involved in a Family Court case, or the fathers who are considering legal action, male encouragement goes farther than that of a female, because a woman is most likely who they are fighting against.

The first Appeal that spoke to me was that the advertisement gives off the feeling of