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A Rhetorical Analysis Of Gatorade

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Gatorade uses the theme song “Hard Work” and professional athletes to show the durability of the Gatorade sports drink. “Winning is…hard work” is used to describe the dedication and the energy it takes to win. By using the phrase Gatorade is showing that their drink provides the necessary resources needed to keep pushing for success. This advertisement appeals to pathos and ethos. Ethos is shown by the use of professional athletes and the Gatorade brand itself. Pathos is shown by the hard work and dedication that people put into their work to stay on top of their opponent.
As you watch the Gatorade commercial you notice that Gatorade wasn’t only promoting hard work and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is shown by waking up early in the morning, going for your daily jog or walk, while others are still sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the athlete did not have the energy he needed to start his morning run or weight lift. However, after eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which …show more content…

Gatorade also targets average citizens who are physically active. During commercial breaks, Gatorade is always broadcasting their product, not only is Gatorade advertised on television, but they also advertise their products on the sidelines of professional sports teams by having large jugs and Gatorade cups on the sideline that is often shown during timeouts. As result, Gatorade advertisement is a success, because when going to buy a sports drink they’re going to remember that Dwayne Wade or whoever their favorite professional athlete drinks

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