A Rhetorical Analysis Of Jimmy Graham's Advertising Campaign

Progressive Insurance Ad Rhetorical Analysis When watching tv or scrolling through the internet, it is inevitable that an advertisement for a company will come across on your screen. Numerous companies use this form of advertisement to promote their company due to the large amounts of viewers they will be able to reach. There are also many different approaches when promoting your company. Having a successful ad campaign can make or break the success of your company. Progressive Insurance successfully promotes their company in their “Flo” ad campaign through the use of Pathos, Ethos, and Logos in a comedic matter to appeal to the emotions and logistics of the viewer.

1) “He’s not going to win. It’s a Republican district. He’d be better for us if he loses. He’ll work for me. He’ll bring his organization with him.”

Gillette ads have focused on men in all the different ways a man will have to use their product. They have also used heroes from all the different sports played like, Hank Aaron, Mickey Mantle, and Honus Wagner for baseball, also Soccer star Park Ji-Sung, motorcycle champion Kenan Sofuoglu, cricketer Rahul Dravid, and Victor Cruz are just a few of the endorsement. The brand’s natural fit with baseball and tradition has helped the company connect emotionally and literally with its core audience. Taps into a key passion for men and strengthening the connection with

Within society power struggles are inevitable and in the business world it is no different. The letters of correspondence between an executive of the Coca-Cola Company, Ira C. Herbert and a representative of Grove Press, Richard Seaver express their different viewpoints on the use of Coca-Cola’s slogan “It’s the Real Thing”, in an advertisement promoting Diary of a Harlem Schoolteacher by Jim Haskins. Both Herbert and Seaver attempt to out smart each other through their use of rhetorical techniques and strategies.

Most commercials that advertise products often throw them in the viewer’s face. Companies believe that their product is the best and people should buy it because of their many different reasons. Commercials normally share important information about the product; maybe how much it costs, the special features that make it so great, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” creates positive attitudes and emotional connections to promote its product with a down to earth, heart touching story that audiences can relate to.

The appeal to logos, ethos, and pathos are used everyday in many instances. A commercial is just one instance, and Gatorade commercials use them very well. The specific Gatorade commercial I chose to use was the one where Kevin Durant has a nightmare about being blocked by Dwyane Wade that aired in 2013. Kevin Durant doesn’t want that dream to come true so he practices very hard all while using Gatorade products. Meanwhile Dwyane Wade has a nightmare that he gets dunked on by KD, so he decides to use Gatorade products while he practices. The commercial is essentially saying that if you use Gatorade products that you will achieve your goals easier, and be more like the great NBA players that use the products as well.

Super Bowl 50 brought in 115 million viewers to watch the game, which makes for a great opportunity for businesses to promote their product or service. With there being so many commercials airing during the super bowl each business must make their commercial stand out the most. “Wiener Stampede” is very ingenious as it persuades people that like dogs to use there condiments.

Gatorade uses the theme song “Hard Work” and professional athletes to show the durability of the Gatorade sports drink. “Winning is…hard work” is used to describe the dedication and the energy it takes to win. By using the phrase Gatorade is showing that their drink provides the necessary resources needed to keep pushing for success. This advertisement appeals to pathos and ethos. Ethos is shown by the use of professional athletes and the Gatorade brand itself. Pathos is shown by the hard work and dedication that people put into their work to stay on top of their opponent.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

In this specific commercial ethos is used several times to appeal to its viewers through the famous Olympic athlete, Michael Phelps, and the Intel Corporation. Everyone knows Michael Phelps is one of the greatest swimmers of all time and is an Olympic legend in America. The ethos of this is that the Olympics have been going on for more than 100 years and have been a big part of American entertainment and culture. Every 4 years, many Olympic athletes from America come home with gold, silver, and bronze medals, which are signs of achievement and dominance in our country. Many children and teenagers look up to these Olympic athletes, therefore, seeing them in TV commercials make kids beg their parents to buy the product even more, which increases the commercials effectiveness. The second ethical appeal in this commercial is the Intel Corporation. They have been around for 50 years and are a highly respected company. They created this ethos by innovating new high speed laptops and gaining the respect of their customers and other technological companies. So when adults see that the product is created by Intel, they are more willing to buy the product due to its ethics in

Ethos, the appeal to credibility. There are many examples of ethos in this ad; one of them would be the use of doctors in the advertisement. During the commercial, the audience sees the doctors conducting research,

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

Powerade and Gatorade are two very successful companies; in some ways, they?re alike and in other areas, they are very different. To compare and contrast these companies, we?re going to look at a television commercial advertising they?ve each produced. Each of these commercials involve basketball as their sporting backdrop, but more importantly, both commercials utilize the rhetorical triangle: Ethnos, Pathos, and Logic. These three things are used to persuade the audience.

This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against