A Rhetorical Analysis Of Nationwide Super Bowl Commercials

LeBron James starred in Intel’s commercial about a car that drives itself. Throughout the commercial LeBron James talks about being fearless and it all led up to him being in a car that drove itself and how he had to be fearless to get in the car. The main points of the commercial are how people are fearless in different ways and how Intel’s new car that drives itself is a way for people to become fearless. Intel uses pathos, ethos, and logos during its commercial to clearly convince people that the driverless car is safe.

In this advertisement created by Michelin, it is a clear picture of a baby and a tire standing upright behind it. The advertisement is titled, “Michelin, because so much is riding on your tires”, hence the baby. The purpose of this ad is to convince its audience to spend extra money to buy Michelin tires instead of the cheaper, less safe brands. For this ad the targeted audience would be drivers with families. In a more specification of the driver it would be drivers who are mothers.

The target audience for this commercial is car owners. If you are too young to own a car, an insurance agency advertising car insurance will not interest you. A person who does not own a car might get a kick out of the humor in the commercial but will not bother thinking about the commercial much further.

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

People who own cars would likely watch this ad because they may want to change insurance companies or to confirm their decision in getting Nationwide. People who may be thinking about changing their insurance may watch this ad and see a company that really value other peoples’ possessions and work with them. This concept can be very persuasive in attracting people who are looking for a new insurance company. Therefore, if a person is looking for an insurance company that has good service and truly cares, then the Nationwide ‘Baby’ ad would be a good start of them choosing a new insurance company. For people who already are Nationwide customers can be assured that they are a part of a caring company

There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, “What happens in Vegas, stays in Vegas”, sends a message to vacationers

In this Powerade commercial featuring Jimmy Graham. They use ethos to support Powerade by persuading the consumer that the star athlete uses it. Powerade is a sports drink that will help you perform better. They use Jimmy Graham to support it since he is such a good athlete. They do this to say that it helped get better so that you can get better by it to. They use pathos to show the hard life that Jimmy Graham had. They do this to show that anyone can do anything that is why their logo is “We're all Just A Kid From Somewhere.” So that if they use Jimmy Graham a star athlete with lots of fans that lots of people will want to buy this drink. The commercial starts off by showing where the commercial is located. It takes place in Goldsboro Community

The time period of this commercial was set in the mid 1800’s; when Adolphus Busch was a German immigrant who came to America in the mid 1800’s. Adolphus came to America to sell his kind of beer. The culture in the Budweiser Commercial was to show how Americans did not want to give their jobs to the new immigrants. The audience for this commercial was mainly targeted to blue collar workers or people who were working class in factories. The purpose of the commercial was to not give up on the American dream. Mr. Busch wants to sell beer in the Budweiser commercial demonstrates its mainly targeting men.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

Instead of Blizzard’s commercials for overwatch being empowering and inspirational, they should say “If you enjoy getting physically, emotionally, and spiritually upset, you’ll enjoy this game. If you love being accused of throwing even though you’re trying your best, but you’re just having a bad game, overwatch is for you.” If you can get past the toxicity, one-tricks who don’t go to team chat, and terrible players in general. This game is most enjoyable, especially with friends. With over 150,000,000 active players at any given point, Overwatch swept away the competition when Game of The Year came around.

The Super bowl is one of the biggest games of the entire football season in the United States. This is where companies battle to gain a spot during the half time special and tend spend the most money when it comes to advertising. These ads can cost up to 5 million dollars and are usually highly creative, funny, created to catch the watchers attention with the hopes of going viral and selling their product. What the viewers do not understand is that these companies are selling much more than a product, they are selling a feeling and/or a lifestyle. Nationwide, the popular insurance company happened to be no different when creating their most polarizing and heart wrenching commercial. With the commercial most popularly known as “boy” their main goal was to start a conversation about preventable childhood deaths in America but, in reality they were selling fear and death in order to get parents to purchase insurance.

If you saw the ad by clicking the link above you will see that they were trying to show us that the dad (Kevin Hart) is just like you (the parents) and claiming to be plain folks by going to places like the carnival and the theater. By claiming to be plain folks it also tells us that with normal jobs people can buy the car meaning the car isn't worth a lot or its worth the price. To me the best part was the last part were Kevin Hart rents a helicopter just to tell him that “your messing with the wrong daddy” in my opinion it tells us that parents sometimes go too far with being over protective, not as far as buying a helicopter but

The commercial then cuts to a bus filled with clowns. They are throwing around pie and goofing around in the back, while one of the pies strikes the bus driver causing him to be temporarily blinded. Doing so, he blindly tries to turn into the next aane where a brand new Audi A4 is passing. Due to Audi’s steering technology and quality handling, The

If you haven’t seen an All-State or State Farm commercial you probably should crawl out from the rock you are hidden under or you just do not watch television in general. These companies spend millions of dollars on advertising and are on every channel. They are required to do this because this is a very competitive market. The types of insurance commercials seen on television have a vast range of genres. But, they all have one thing in common. Companies promote services or products to the audience that convey its services are the best and most professional available at this current time. The advertisements are relatively short and speak to immense types of audiences. Each marketing communication covers a wide range of people from 18-year-old teenage boys to even 80-year-old women. The audiences of the commercials that I have chosen come in all different shapes and sizes. The scale goes from your car hitting a stationary object to even an object hitting your stationary car, we got it covered! The goal is to highlight a company’s qualities in an effort to generate a likely hood for individuals to consume their products or services. Although, car accidents and other problems are devastating, insurance companies put a humorous spin on the commercial to show they are willing to help you with it, in the most professional manner, no matter what. Insurance companies understand that human beings make mistakes and try to personalize each experience in an effort to