A Rhetorical Analysis Of Smoking Ad

This advertisement was clearly designed to conjure a response from its audience, which are both smokers and non-smokers alike. In the non-smoking audience, the image will either increase their distaste of smoking and its negative health effects, or they will be unconcerned because it has little or no effect on them or their lives. The audience it would appeal most to is the people who vehemently oppose cigarettes and smoking. People like this may believe that anti-smoking ads will reach smokers and somehow convince them to quit, but this is probably not the case. To smokers, the image will be a reminder of the harm they are doing to their bodies. But for the most part, they will likely be indifferent to the image because they already know it’s bad for their health, and will continue to smoke because they are either addicted or are just apathetic to the situation. They may even find ads such as this obnoxious and unoriginal because they feel as if it’s repetitive and a personal attack on them and their views and habits. Because smoking is seen as such a bad thing in U.S. society, they may detach themselves from advertisements that contradict what they believe is okay.

I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.

This advertisement was used for a personal project in high school about nicotine and the consequences of smoking cigarettes. When I first saw it, this simple picture of a line of cigarettes diminishing on a grayish white background was so captivating that I stared at it for a long period. The poster is designed by an anti-smoking organization and was published on the Internet via social media three years ago. Since it is intended for a wide range of audiences, there are no disturbing images similar to those from other’s ads. Simple yet meaningful through the sophisticated art of minimal design, the poster brings a new approach to advertising in the modern day.

While researching information for the group assignment our group found that over the year’s cigarette ads have changed tremendously. Diego decided to study ads created in the 1960’s where ads were targeted at every marketing group possible. The ads were promoted as something everyone was doing. Even the Flintstone cartoon characters were used in cigarette commercials. Companies promoted cigarettes as a product that not only has a great tobacco taste, but is also quiet refreshing and soothing. Most ads during this time period involved couples where the leading man attracted the women with his cool refreshment of the cigarette. Other ads tried to persuade smokers to get rid of the old items that are not working out so great such as their choice of cigarettes, and switch over to their “Kool” cigarettes. Every company tried convince consumers that their cigarettes were better than the

In our everyday lives, we are constantly overwhelmed by marketing and advertising in numerous forms. Whether it 's a commercial, billboard, poster, flier, online networking, or anyplace a man looks, he or she will regularly see some type of advertisement. These advertisements employ a variety of schemes with a specific goal to catch our attention and ideally spend our cash on the item or service. In addition to that, special materials like posters and billboards try to impart a message to society. Each print advertisement or commercial conveys a particular message that is connected with the marketing objective of the advertiser. These different forms of advertisement convey their messages through logos, ethos, and pathos appeals. A particular ad by Nike communicates its message through these particular methods of persuasion in their “WHERE LEGENDS ARE MADE.” ad.

What is a cheaper way of looking smoking hot while smoking a cigarette? The answer to that is simply just quit! Smoking cigarettes has never made any women or man look hot. The image of a woman with a lit cigarette, which the lit end is touching her lips. The image is expressing how cigarettes make people look the opposite of hot or beautiful, smoking will cause the natural beauty to be old and ugly, nails turn yellow and most of all, the lungs are being destroyed. With this printed Ad, gender roles, textures, colors, shapes, space inside the image and the ethnic group used, will be explained.

Over the past years the cigarette ads have slightly changed. The pictures, slogans, and the layout have all changed over time, but only to a slight extent. Although the physical appearance of the ads may have changed slightly over time, the idea of advertising cigarettes have not. Just as Fowels said, “most advertisments appearing in national media can be understood as having two orders of content” (Fowles 541). All the ads serve the same purpose, while each ad does appeal to different types of people, each ad also does the same thing to attract a certain type of person or idea. This is done by placing certain words as well as images to draw in consumers. As consumer’s wants as well as needs change, ads continue to change accordingly.

Advertising or Ad, is a business in trying to persuade the people into buying products and services from producer, Rhetoric is the art of persuasion. These two types of persuasion are have created a strategy that a lot of companies in societies today are using it. One of the most famous companies that’s using it is McDonalds. McDonalds is one of the most popular(well-known) fast food companies on the world. It is known to its French fires and Hamgures Its main goal is to serve food with good standards and ensure customer satisfaction. McDonalds have Highly achieved sales of products and services is trough Advertising.

From this advertisement, the pepsi, a food company convinced the customers to purchase their products-coke. The pepsi used a Chinese famous star to attract those people who liked him. And the color of blue symbolized the hope. The company wanted to persuade people that if you purchased their coke, you would accomplish your dream. And this advertisements is ethos, owing the fact that pepsi used a music star to try to convince people, after drinking the coke, you will success, like the

The advertisement I choose to analyze for this assignment is, “Your skin” an anti-smoking commercial. The commercial opens up with a young lady in a liqueur store, she is at the counter and ask the clerk for a pack of cigarettes. When the young lady places the money on the counter the clerk states, “You need a little more than that honey”, insinuating the pack of cigarettes will cost her more than the money she handed to her. The young lady looks at the clerk and starts to peal her cheek skin off, she places the skin on the counter and the clerk hands her the pack. At this point a narrator begins to speak and states “what does a pack of smokes cost? Your smooth skin. Smoking causes wrinkles and pre mature aging, what are cigarettes costing

This advertisement was produced within the last five years by the United States Centers for Disease Control and Prevention (CDC), a government agency. The audience is again, smokers in general. I like to think it is designed partially for smokers who haven’t yet been damaged (physically) by smoking. The damage has been done on aged smokers, which might not be as influenced, knowing what it can do. This advertisement is rather nauseating and crude due to its rough material. Displaying a woman living with a stoma is stunning for any audience. It becomes one’s best interest to not smoke after seeing this- logically, consumers are going to be turned off by cigarettes with the possibility of needed a stoma one day. I don’t quite agree with the setting of the phrase near the end, “Smoking causes immediate damage to your body. (CDC)” This is probably true but not appropriate when advertising someone with a condition that was cause by years of smoking.

The general mood and the feeling of the ad are scared, anxiety, disgusted. They want to raise self-awareness in the people who are using tobacco. That in using tobacco there are some costly side effects like for example looking older than you really are. They are using scare tactics to instil fear into the consumers of tobacco. All in all this advertisement was created to give smokers a glimpse into the future.

I love the advertisements about cigarettes. I am not a smoker, but these commercial have such a strong meaning. Cigarettes are a harm to our bodies and our social life; this commercial is sure to show you that. I had a positive and negative attitude towards this Ad. I am both because the extent they go to, to show what people would do for cigarettes is negative; however, it gives me a positive attitude because I have never picked up a cigarette. The commercial of the girl peeling her skin off or the man pulling his tooth just to buy a pack is obviously very exaggerated. BUT, it is exaggerated to show how young kids feel that they need the nicotine so bad they would do just about anything. These Ads also reassure me that I never want to be a

The purpose of advertising in today's society is to convince the public to purchase their products and services. The nature of advertising in the modern day society is becoming increasingly provocative in order to gain people's attention. The signifiers used in this advertisement are the extremely provocative slogan, “THE TATTOOED DESERVE TO DIE IF THEY HAVE LUNG CANCER”, the image, which is of the big, heavily tattooed scary looking man, and the written text. The three main discourses in this advertisement are multicultural, gender and medical discourses.

to get them hooked. Many smokers drop the habit each year by either quitting or dying (How