A Rhetorical Analysis Of The Essence Magazine

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

In this rhetorical analysis I will be describing and analyzing the magazine visual advertisement that I have chosen. I choose the Pepsi-Cola advertisement, because who does like Pepsi? Well many do not enjoy Pepsi, but they might enjoy

People Magazine’s audience comprises of mostly women, and the articles and advertisements within the magazine prove this. Such types of passages consist primarily of gossip, however, there are some informational reads in the magazine. One advertisement in the September 18 issue of this year is a safety message from Tide. While the advertisement is a safety message, it is obviously still trying to sell the product: Tide PODS. The target audience of this advertisement is more specific than People Magazine; instead of only targeting women, Tide narrows its audience down to parents. Tide's advertisement uses some pathos, but it heavily draws its appeals from ethos.

Old Sturbridge Village has been showcased in a number of articles, demonstrating that an advertisement for Old Sturbridge Village is correctly placed. A large majority of the audience of this magazine are people who are interested in visiting popular areas in the New England region for the reason of learning about the history and culture of the area. This audience will be easily swayed and attracted to the use of language and rhetorical appeals in the advertisement. The use of language and phrases such as “Make History,” (citation) are cleverly designed to promise something to the target audience. In “The Rhetoric of Advertising” the author details on the techniques used to make these promises seem attainable. While the phrases used are not specifically detailed in (Language Acts reading) many of the same principles apply. In the advertisement the text and image have a primary rhetorical appeal to attract potential consumers, and that primary appeal is pathos. Pathos is utilized in order to generate an emotional response to give the audience a need to wish to experience and learn about a simpler

In the article “Requiem for Real News” written by Chris Hedges, Hedges makes an argument that society is losing expertise with the news now changing from print to online. The change from print to online is also causing a change in what is deemed news. Upon first look on this article, this argument seems to be effective; however, the argument is not effective. While Hedges has some strong pieces of pathos like when provoking anger in the audience of the working men and women towards corporations and use of cause and effect strategy, extended definitions, and comparisons to logically make an argument that corporations want the public to be in the blind, Hedges fails to present enough ethos to back up his argument which ultimately causes his article to become an ineffective argument.

College graduates, despite their level of education are struggling to find jobs with adequate compensation. Martha C. White wrote in her November 2014 TIME Magazine piece about this problem. White explains some high qualifications companies are looking for and that many applicants are lacking. White emphasizes on the key things, such as internships, experience and knowledgeable background that employers are looking for in their applicants beyond just a degree. Throughout her piece, White incorporates the rhetorical appeals of logos, ethos and pathos to keep her readers attached. She relies most heavily on logos by using many facts and statistics to support her argument, however she uses ethos by proving her credibility to her readers, and finally

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

Advertisements are by nature build upon the three persuasive principles of Aristotle’s tradition: ethos, logos and pathos. The way these powerful tools are used is not always ethical, in the sense that, too often, they are used, maybe also unintentionally but still, to convey the wrong messages. This is the case of the advertisement made by Gap U.K., the famous American clothes shop, now popular all over the world. In this essay I am going to deeply analyze the advert using the techniques of the Visual Analysis. I will start with Panofsky’s Iconology, which consists in describing a picture according to three level of analysis (Primary, Secondary and Tertiary).

The task of choosing an advertisement and analyzing it was very troublesome for me. I struggled since the beginning of this project and did not end up getting the result that I was expecting. The problem with my first paper that I struggled with the most was the fact that I focused more on describing and summarizing the ad rather than focusing on how visual rhetoric affects societal views through the use of advertisements. I believe that in my introduction I expanded a lot more on the how and the explanation of visual rhetoric and rhetorical appeals. In the intro, I further a lot more on some examples of the rhetorical devices and expanded on how they function. I believe that I also expanded on how they affected the ad that I was soon going to analyze. I also missed to cite my paragraphs and made big generalizations. It was more me telling my audience what I see rather than how I felt about it. I feel that in my revised paper I did a better job of showing that than before.

Most people you know watch commercials. They're everywhere on television, billboards, and even phone but why do we watch them? They grasp our attention to something we could possibly want. Rhetorical devices are often found in advertisements. By reading this paper shows the effectiveness found in advertisements.

While the age of the woman depicted in the advertisement is ambiguous since her face is not shown, the style of clothes appears to be the style for women in a younger age group, rather than an older one. The advertisement seems to be aimed at both genders. A woman viewing this advertisement may place herself in place of the woman depicted, while a man may put himself in place of the person viewing the woman in the ad. Other aspects of the intended demographic would be employed, and middle class with a college degree. The language used within the advertisement, while not difficult, does imply a certain level of education.

The ad that my partners and I analyzed is one with interesting components to it. This assignment made me think more about how ads convey the intentions of the creators as well as what one can interpret through studying the ad. My partners and I studied the Ray Bans still ad (pictured below) (Copyranter 1).

When reading through “Cosmopolitan” magazine I found it targeted towards women readers. Therefore, the content of the advertisement was also

This print ad was published in People magazine. 70% of people’s readers are women, the majority of them falling into the 18-44 age range, with median age of 38. Most of the women readers are employed, with college degrees. Another percentage of readers are women with one or more children in their household (42%). Although the magazine does reach mainly women, the median

In this essay i will be analyzing the visual and written features used in the “Dulcia Vitality” advertisement. In order to analyse these features i will be considering how the visual and written aspects determine the target market, what the advert sets out to achieve and how the meaning is reinforced. Furthermore, i will examine what are the roles of the linguistic strategies in the advertisement, how the advertisement positions the reader and what aspects of human psychology the advertisement appeals. The “Dulcia Vitality” advertisement is promoting a product for perms. The advertisement is split into two parts, text with a title of “Feel the difference vitality makes” and an image of a woman running her fingers through her hair.