A Rhetorical Analysis Of The Real Cost Campaign

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

Did you know that according to the Centers for Disease Control and Prevention that about 15% of adults in the U.S. use some variation of tobacco? Tobacco use is the number one cause of preventable disease and death in the United States, causing more than 480,000 deaths every year, which is approximately 1 of every 5 deaths.1 Award-winning youth tobacco prevention campaign launched by the Food and Drug Administration, The Real Cost, in their television advertisement, “Little Lungs in a Great Big World: Birthday”, describes the effect of tobacco on one's lungs through the use of satire, animation, and facts. The Real Cost’s purpose is to prevent youth from trying tobacco and to reduce tobacco use among youth already experimenting with tobacco. They use a satirical tone in order to start a conversation among youth about tobacco use and to capture their audience's attention to educate American youth on the health consequences of using tobacco.

Looking at the image of her teeth makes you hurl. Her mouth left open. Makes her look like she is breathing onto you. Leaving you with a foul-smelling breath. You feel trapped and want to escape from this image. Burned into your brain of how cigarettes can change your image, who you are. It even reminds you of other advertisements, even people you know and how they changed. It makes you feel depressed and despair for your friends and family who breath these carcinogens in. What cigarettes are doing to their body. All the awful things that may happen to them. You feel fear and discourage to try cigarettes. If you feel this way, the advertisement was

I would like to take this opportunity to thank you sincerely for your many years of service. I truly appreciate the stands you have taken to uphold the values that have made this country and state such a wonderful place to raise a family.

In the commercial “Icons” for Tobacco Free Florida, it is clear that the video is trying to get people to stop smoking not only in Florida, but also all over the world. Even though Florida only has the 18th highest percentage of smokers in the country, this commercial’s purpose is to help bring down the percentages in every state.

As well, this ad is using causation to demonstrate that since the mother herself is a smoker, her son is learning from her habits. Lastly, tying it all together is an appeal to pathos. With all we know about the dangers of smoking, many if not all parents hope that their children do not pick up this habit. This infomercial leverages that worry of smoking to showcase the risks and convince parents to quit smoking

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

I am Finn Walter I am attending Estrella Foothills High school. It is my first year attending the school. I am writing to you about your campaign. I have looked through some of your interviews and I have looked at one of your campaign posters. And I have some suggestion that might help reach out to younger voters.

Smoking is something that can really affect you internally and externally. Many people know this for a fact yet they can’t seem to quit smoking. This is because of the nicotine in the cigarette itself. Nicotine is absorbed into your bloodstream as you smoke, then it travels to your brain. It causes your brain to release adrenaline, which is a chemical in your brain that gives you pleasure. The Real Cost’s anti-smoking PSA “Straw City” is effective because it creates a clear cause and effect, a moral that is easily understood, and a good visual that teens, who are the audience, are familiar with.

Many Americans can agree that they wouldn’t want their children being around cigarettes. However, there are still some parents out there that don’t provide the cleanest air around their young children. The advertisement used by the Child Health Foundation is used to show how young ones can die early because of these actions. Parents don’t realize how detrimental second-hand smoke is to their loved ones. This ad is effective in persuading the audience to be more cautious when smoking.

Smoking is one of the most controversial topics in the world, the cigarette while being popular has many negative side effects to people's health. Many companies have made different ads to make people stop smoking, let’s take a look at an advertisement made by Nicotinell to combat smoking and help smokers quit.

I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

The side of smoking that is rarely published will be explored in this paper. The side that only a smoker knows, not the side the governments and health agencies provide the news media with. This information is valuable because it is not very well exposed to the world. This essay will answer the question, “Why do you smoke cigarettes?”.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.