A Rhetorical Analysis Of The Text

First and foremost, basic needs (safety and physiological) were met by the demonstration of a safe, secure, versatile, and reliable vehicle that will meet the consumers demands. Psychological needs (belongingness and esteem) were also met throughout the commercial. Kia’s eco-friendly car packs high fuel economy and touts environmental consciousness all while making us laugh at the comicality of the commercial. Consumers should feel good about themselves while driving this vehicle, knowing that it “helps save the environment.” Those who drive this vehicle should also feel a sense of “high status” knowing that driving their car, instead of a gas guzzler, is equivalent to volunteering your time to environmental

(When they hear the words affordable they go crazy. Everybody is cheap and so is this car, but at least it has good quality (I hope).) This ad as an entity appeals to ethos, pathos, and logos. Of course, as you’re are probably aware by now, the appeal to pathos and logos through the use of what people like. Food and money. They make a very convincing argument as to why you should buy their product. They also, as the previous ad, appeal to ethos through the use of actual people in the car, going on a road trip of sorts. It’s like they’re saying, “If you buy this car, you’ll have so much money over that you could go on a road trip.” That is kind of believable now that I think about it. Not. Unless you make a lot of money. Then go for it I guess. The third and final piece (sadly), is Queen Elizabeth’s “Speech to the Troops at Tilbury.” Throughout the entire piece, she manages to appeal to ethos, pathos, and logos. Her position as the Queen already gives her automatic ethos, but she builds upon it, making her position as queen even more apparent by stating the things she does that no one else can do. She then, just like the ads, appeals to pathos through logos by relating herself to the

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

In May of 1998, Kipland Kinkel brought a gun to his school. Over the course of two days this escalated from: being sent home, to murdering his father and mother, to murdering 2 students and wounding 26, earning a lifetime sentence of 111 years and 8 months in prison. In the court case being examined, the presiding judge addresses the original case, defendants ground for appeal, and the justification for the State’s decision to deny the appeal. Judge Haselton effectively uses ethos, logos, and pathos to support the Higher Court’s decision to deny the appeal because the original sentence was constitutional and just.

Living in a country that provides access to great health care, one would expect the United States to have a sufficient supply of medical professionals such as doctors. After all, the country has a booming population and is home to many respected institutions with driven and compassionate medical students. However, in the March 3, 2015 edition of The Washington Post, Lenny Bernstein addresses a relatively new problem in healthcare. In the article, “U.S. Faces 90,000 Doctor Shortage by 2025, Medical School Association Warns”, Bernstein successfully creates a real sense of this crisis through his use of logos and diction to address the expected shortage of medical doctors.

America’s automobile corporations aim to satisfy the luxury, desire, and needs of the American consumers. They can accomplish this by demonstrating American traits resembling those of the typical American spirit or with relations to the concept of the frontier. In order to do this, an advertisement published by The Courtesy Way Auto dealership in Phoenix Arizona, showcased a 2014 Chevrolet Silverado LTZ. The advertisement illustrates a trail surrounded by green pine trees, bushes, rocks, grasses that convey the wilderness in the image. In the distance there is a humbled rustic cabin lying at the peak of hill. Centered between two large rocks, stands the red and chrome pick-up truck. Right above the product is the words “2014 Chevrolet Silverado”,

The two car commercials have a humorous pathos to entertain the viewers. The Subaru commercial has a little kid doing typical adult things and examples how frustrating the adult life is. During the

From two perspectives, we see a world plagued by the ignoble aspects of human nature. Through one set of eyes we are shown the global ecosystem imitating the opening motions of a mass extinction, through another we see the inevitable and hellish effects of culturalized greed. In both cases we are treated to the observations of an aggrieved observer, but the means by which these observers show us their perspective on the world are by no means identical. Here we will explore the strategies, expressions, argumentations, and appeals of two authors with intertwining stories to tell.

Paul Chappell, the peace literacy director of the Nuclear Age Peace Foundation, will be a keynote speaker at the upcoming G3X Conference at Mihaylo College this August. The advocate for peaceful and nonviolent solutions to personal and global challenges shares his ethos and passion.

The president, Barack Obama gave a speech at Howard University commencement ceremony. Speaking to the graduating class about the need to keep pushing for change he gave the students at the historically black university advise on how to shape your own future and to always strike for better. The president argues that the U.S and the world is becoming a better place than when he was a collage student. However, there is still work to be done when it comes to employment, achievements, and justice for African Americans. The president also mentions to be confident in your heritage and to aim for greatness. Also that empathy should be extended to all people who are struggling to achieve success or a goal. Furthermore, the president advised the grad

Media is everywhere nowadays and is an outlet for everyone and anyone in the world to share their opinions. Opinions are nowhere near being the facts, opinions could very easily be twisted facts. That's why people have to be careful with what they see and hear on media. Although you wouldn't think that a newspaper article would be opinion based, it really is. In any public statement there is a bias and a bias is stemmed from one's opinions. At first glance you may think that the media source is solely facts but when you look back on it and dig deeper you get the sense of bias that an author has with their diction and their use of rhetorical devices. Therefore, reading one article on a topic won’t do anything to help you, you have to read multiple

John Fire Lame Deer was a Sioux Indian tribal leader, medicine man, rodeo clown, and storyteller amongst other things. A selection from his autobiography Seeker Of Visions: The Life Of A Sioux Medicine Man titled “Talking to the Owls and Butterflies” is a short piece regarding nature and man’s relationship with it. The piece was intended to make an impression on white people in order to help salvage what is remaining in the environment. Lame Deer reprimands the “white world” for its negative outlook towards nature and the treatment of animals, he converses how man has changed and reshaped nature in order to make it more profitable. Stating that Caucasians have gone and altered animals in order to create

The car in this ad is made to look as though it can go anywhere. The setting is on Mars to show that it can even conquer another planet’s terrain. Basically the company is trying to get people to buy their car by showing them how tough it is. In the top left corner are the words, “How Far Will You Take It” in white letters. Those words give the reader the impression that it can handle almost anything drivers can throw at it. It is about one inch down from the top and the words all together are about the width of your index finger and also the length of your index finger. A greyish brown sky is present at the top of the page and takes up about 1/5 of the page vertically. Below the sky there is a long mountain range spanning from the left all the way to the right in the distance. From the bottom to the top of the

Subaru puts a new Eastern satirical twist on the tradition Western sexy car wash in their advertisement for the Forrester which in place of Heidi Klum or Jessica Simpson sumo wrestlers scantily washing the new vehicle. This advertisement starts off with a dirty Forrester pulling into the car wash with seductive music playing in the background. Most audiences expect a group of supermodels in bikinis to come out and wash the car, however the elderly couple and the audience is surprised to see six sumo wrestlers come out in uniform to wash the car. The sumo wrestlers whip their rags and rub