A Rhetorical Analysis Of Wendys

Michael Pollan's In Defense of Food: An Eater's Manifesto is an eye-opening analysis of the American food industry and the fear driven relationship many of us have with food. He talks in depth about all the little scientific studies, misconceptions and confusions that have gathered over the past fifty years. In the end provide us with a piece of advice that should be obvious but somehow is not, "Eat food. Not too much. Mostly plants." He follows the history of nutritionism and the industrialization of food, in hopes to answer one question….. how and when "mom" ceded control of our food choices to nutritionists, food marketers and the government.

‘Food Inc’, is an informative, albeit slightly biased, documentary that attempts to expose the commercialisation and monopolisation of the greater food industry. The film attempts to show the unintended consequences resulting from this, and for the most part this technique is very effective; however there is an overreliance on pathos in lieu of facts and statistics at times.

“I’m working a part-time job at Wendy’s.” What is the first thought that comes to your head when you hear this sentence? Greasy fries, polyester uniforms, cheap food? What about the people who work there? Do you picture a first-time worker, a high school dropout, other pimple-faced workers taking your order? For some reason, in our society, we’ve associated low-quality workers with low-quality food? In his article “Working at Wendy’s” Joey Franklin paves the road towards a new perspective about those who come to work at Wendy’s. Instead of explicit points and unshakable statistics, and powerful calls to action, Franklin alternatively leads gently us through a process of revelation. Drawing from his own experiences working at his local Wendy’s Franklin gives an eye-opening view into the world behind the counter.

Have you ever tried to persuade someone to see something in a specific way? If so, you may have utilized the three rhetorical appeals, logos, ethos, and pathos. Rhetorical appeal or rhetoric is something students learn about in an English or Writing class. Rhetoric is a subtle way to make writing appear cohesive and engaging. According to Lynn Troyka and Douglas Hesse, there are “three central principles of rhetoric- the persuasive appeals”(18). The use of rhetoric in advertising is used to help the advertisers to appear more professional to consumers, and compel viewers to comply with the goals of the advertisers. Two other tools advertisers use to entice viewers are the design and color of an advertisement. The "Charity Water: Imagine" ad uses advertising tools such as rhetoric, design, and color to achieve a desired response from consumers.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

Joey Franklin makes masterful use of rhetoric in his essay “Working at Wendy’s” to construct an entertaining and compelling argument in favor of recognizing that the workers of the service industry are not just undistinguished drones, but rather complicated people, each with their own desires and stories. To this end, the author utilizes the effective rhetorical device of pathos, logos, and ethos. Franklin demonstrates an excellent use of imagery that serves as a conduit for empathy, which is vital for the use of pathos, the emotional appeal. In reference to logos, the appeal to logic, he paints the picture of a hard-working father that needs to provide for his family. This is a clear representation of common logic and ties into ethos, which is the rhetorical appeal to authority and ethics, in the sense that many people can relate to caring about and working to support family. For ethos, he establishes himself as your everyday working man — part of the working class. This shows that he’s clearly apt for speaking of the position he’s in, and allows the audience to relate to him through pathos.

Malcolm Gladwell’s podcast on Revisionist History, “McDonald’s Broke My Heart”, is centered around Phil Sokolof’s experience of having a heart attack. Sokolof single handedly decided to attack the issue of unhealthy food head on. Sokolof does this through the help of newspapers and billboards, to promote a healthier lifestyle within the United States. Malcolm Gladwell discusses during the podcast how McDonald’s oil is unhealthy for humans, through the use of pathos. Gladwell effectively spreads this message throughout the duration of his podcast. The podcast informs the listeners how unhealthy McDonald's oil was and how the company needed to make a change in order to provide its customers with a healthy food option.

The time to accept the faults of men is now. Nationally syndicated columnist and Pulitzer Prize winner, Dave Barry, in his essay “Turkeys in the Kitchen”, affirms that there is truth in gender stereotypes surrounding men and their place in the kitchen, which, ironically, is not in it at all. Barry’s purpose is to confirm to his audience that men typically do not have the skills or knowledge to operate successfully in the kitchen. Moreover, in order to convince his audience, Barry adopts a humorous tone to mock his own impairment when it comes to the kitchen and to relate his impairment to that of the typical male population. Through the use of figurative language, relatability, and anecdotal stories, Barry convinces his audience of the truth behind stereotypical gender roles.

Have you ever been in a rush, low on cash, and looking for something to eat so you didn’t really have a choice but to grab a burger with fries at your local fast food place? Have you ever paused or stopped to think about where the burger really came from, or the process that went in to be made? The Food Inc documentary investigates and exposes the American industrial production of meat, grains, and vegetables. Robert Kenner the producer of the film makes allegations in this film and he explores how food industries are deliberately hiding how and where it is our food is coming from. He emphasizes that we should find out where our food comes from and why is it that the food industry does not want us to know. Food Inc. does not only uses compelling images, such as hundreds of baby chickens being raised in spaces where they do not see an inch of sunlight, it also includes the speeches and stories of farmers, families, government officials, and victims of the food industry. The four current problems facing today’s food industry are the reformed usage of the false advertisement within the labeling of products , mistreatment of farmed animals, and the harmful chemical in our meats. The documentary Food Inc uses very persuasive tactics that demonstrates strong elements of pathos, ethos, and logos make an effective appeal, while uncovering the dark side of the food industry.

For example, Donald Trump is one of the most hated men in America and uses pathos for his campaign. Although he may attract some voters, he thoroughly uses propaganda, which trashes his opponent, Hillary and praises his side. In the 2004 election race, the candidates would use the 9/11 tragedy to appeal and try to get to people’s emotional side. Furthermore, this did not work as people were outraged that the candidates would try to use their emotion from 9/11 as fuel for their fire. Although, Pathos for the most part is effective. The commercial for Drinking and Driving is a pathos driven topic fraught with emotion. It shows the aftermath of the driver’s bad decision and the consequences of his

During both of the World Wars, the United States was short on money and supplies for the soldiers overseas, so they made posters to gain support from the people still at home. The posters showcased government bonds that Americans could buy that were essentially loans to the United States government. In order to get people to spend the small amounts of money they had, the posters used emotions and tone to persuade the American citizens to buy the bonds. The term used for the emotional looking pictures to showcase the author’s message is pathos. Many of the posters used during the wars used pathos to get their message across.

Writing rhetorically is often a hard task for writers to do, it’s also one of the best ways for the people reading your work to understand visually the message you are trying to describe to them. When writing in general the best thing you can do for the readers of your work is to describe the visual elements for them in a fun and intuitive matter. And Gustavo Arellano the author of “Taco USA: How Mexican Food Became More American Than Apple Pie” did exactly that. His use of different visual elements throughout the story was very well done and added a lot of great qualities to the text itself.

North of Manhattan, a good cup of coffee is hard to come by; the taste is lacking in strength and not much thought is put into its production. Profit-seeking coffee chains like Dunkin Donuts and Donut Delight are widespread and lack in quality. More often than not, coffee is a $3 afterthought of dessert, rather than a delicacy in itself. Lorca cafe, situated in downtown Stamford on Bedford Street, appreciates the artistry and skill that must be employed to brew a decent cup of coffee. Spanish and western-Mediterranean influences are uniform throughout the flavors and venue. The chic, modern atmosphere is equipped with ample power outlets to provide the perfect workplace for the productive