A SWOT Analysis of the Nokia, Inc., and Microsoft Corp Allience

1193 Words Jan 26th, 2018 5 Pages
have announced plans for a “broad strategic partnership” under which Nokia will adopt Microsoft’s Windows Phone platform as its “principal smartphone strategy” and engage in a number of other efforts to jointly create market-leading mobile products and services. “Today, developers, operators and consumers want compelling mobile products, which include not only the device, but the software, services, applications and customer support that make a great experience,” Stephen Elop, Nokia President and CEO, said at a joint news conference in London. “Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale. It’s now a three-horse race.”
Nokia Chief Executive Officer Stephen Elop, a former Microsoft executive, said the company was at a “critical juncture” and needed to make significant changes, having seen its market share and sales drop and its Symbian operating systems lag behind Apple’s iPhone and the Android operating system launched by Google and used by a range of handset makers.
A SWOT analysis of this alliance shows the following. Starting with the Strengths, both companies are the largest in their industries, in 2012 Nokia was the largest manufacturer of mobile phones and other telecom gear in the world with revenues of $55 billion and a market share capitalization of $19 billion. Microsoft, on the other hand, was the largest software maker in the world and generated…

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