A Scope Of Microsoft Essay

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There are many factors that must be considered when “scoping” out a company for a potential merger or acquisition. I being the CEO of a major competitive software manufacturing company look for many things. Things such as strategic planning, financial performance, technological advances and marketing opportunities are just some of the factors that must be looked at when considering another company for acquisition. In this case, Microsoft Corporation is our target. I will be examining the above-mentioned factors before making my decision on whether or not an acquisition will be feasible.      Microsoft Corporation was founded in 1975 by William H. Gates III. The company, which was inspired by Gates, had a vision…show more content…
It seems now that they are doing more investing in companies rather than taking over. Microsoft holds large investment positions in NBC, Nextel Communications, AT&T, NTL Inc., Qwest Communications and United Pan-Europe Communications. Of course those are only the largest investment positions of 200 million dollars and over. There are many other small investment positions as well. This is just one of the strategies of the company, as a result of all of their investment positions, it allows them to increase their market share through exposure in different markets. Another strategy that Microsoft adheres to is to be the most technologically advanced software developer in the market. Microsoft has always been the leader in technology when it comes to all types of software, whether it is for home user or business. It is said that within the next few years, many people will begin to live in “smart homes.” Microsoft is currently developing technology that will enable a computer to run an entire household, without the user being home! It is this type of technology that keeps Microsoft ahead of the rest of the competition. This goes hand in hand with the expected $3.8 billion expected investment in R&D in fiscal 2000. It is no wonder why the government is trying to break up this enormous super power of a company!      A critical strategy that Microsoft is part
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