A Shift from Product Orientation to Customer Orientation Bsnl- Bharat Sanchar Nigam Limited

This report all concerns to identifying and assessing potential segments for BSkyB (Sky) UK telecommunication market. This business organizing operating in UK telecommunication industry is yet to make a mark and achieve a leading position. On the basis of identified market opportunities, it might be suggested to BSkyB (Sky) to concentrate on mobile telecommunications services, which appears a promising market segment, where BSkyB (Sky) huge opportunities to expand its business and so the profitability in order to emerge as a leading player in UK telecommunication industry. It is worth to mention here that UK mobile telecommunications market corresponds to one of the most striking tele-communications markets globally , with the mobile telecommunications services market segment creating

The future of the telecommunication industry is an exciting future. No longer can these companies depend on telephone service plans to maintain profit. Each company needs to find other avenues, packages and services that can be sold to existing customers while attracting new customers. The companies

The telephone was invented in 1870 by Gray and Bell, who then battled over the true inventor of the telephone, which Bell won. Bell then began experimenting with electrical signs, which brought the telegraph to be an established means of communication (Bellis). In 1876, Bell made his first call to Thomas A. Watson in March. People thought Bell’s invention was a toy, but later people wanted a phone installed in their homes, towns, or

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation.

India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian

The telecommunication act bought about a drastic change, ILEC- provided wireline subscriptions started to decline whereas cable-telephone, VoIP and wireless subscriptions started to increase. According to the statistics, more than 40 % of the consumers started to consider mobile as their primary means of communication.

This invention of the telegraph proved how useful long distance communication was in society. This led to more interest in data communication to occur which sparked the invention of the telephone. The telephone was invented in the 1870’s and was designed to convert sound waves into

Following Alexander Graham Bell's development of the phone in 1876, he and his money related supporters, Gardiner Hubbard and Thomas Sanders, framed the Bell Telephone Company in 1877. AT&T was fused in 1885 as an auxiliary of Bell, to fabricate and work the first long-separation phone system. In 1899, AT&T purchased Bell's benefits and turned into the guardian organization of the whole Bell framework. 1927 denoted AT&T's dispatch of long-separation phone administration to London utilizing two-path radio, at an expense of $75 for five minutes. However, radio-phone administration was spotty, and in 1956, submarine phone link administration to Europe was advertised. Transpacific link administration started in 1964 (Alexander).

In March of 1876, Bell had advanced his work enough that the primitive telephone was constructed and the famous words to his assistant, “Mr. Watson, come here, I want to see you” were transmitted. By the summer of that same year, he was able to transmit messages over a line several miles long. July 1877, the three members of the patent agreement formed the Bell Telephone Company, a Massachusetts association.

The business case presented focuses on insatiable demand amongst a growing population for a service built on dilapidated, poorly maintained infrastructure, against a backdrop of government deregulation in the telecoms sector. As of 1992, there were a mere 78k telephone lines for the 27m people living in 4.7m households (a population set to double over the coming 24 years), with users suffering success rates of just 25%. Demand was forecast to grow to 500k subscribers by 1996. The recent deregulation of the telecoms sector (via the break-up of TPTC into TPC and TTCL) and the formation of a regulator (TCC) had

The source of customer dissatisfaction in the cell service industry stems from lack of customer focus by the major carriers. The basis of the cell service industry is gaining customers through long-term contract commitments fraught with confusing parameters. The contracts are not written from the perspective of the customer, rather they are written to insure customer commitment for a period of time. Once the customer is committed to a carrier, terms of the contract are inflexible. For example, if a customer exceeds allotted minutes one month but doesn't reach the minutes allotted the following month, the customer is charged for the overage and is not reimbursed for the minutes not used. This is an example of the supplier's gain at the expense of the customer's loss. The major carriers don't have a clear understanding of the customer's needs. If they don't understand the customers needs

Indian telecom industry is one of the quickest developing commercial enterprises on the planet [2] .There are around twelve telecom administration suppliers who work in the wired and remote fragment. The business is described with exceptional rivalry and persistent value wars. There are suitable financial and limited time approaches that help the local request and make volumes for the business .The Indian telecom industry has colossal development potential. In the following couple of years, the industry is ready to develop further; truth be told, it has as of now entered a solidification stage as remote players are attempting to obtain a pie in this dynamic industry.[5]

Our product is a consumer product, the Crossfire 5.0. The Crossfire 5.0 is an athletic shoe with interchangeable soles, suitable for most sports. The shoe is made with mesh for easy breathing and features a high ankle for support. The side presents the logo for easy identification of the shoe. The Crossfire 5.0 allows athletes to use the same shoe for both training and in season work. The sole is easily switched with two push buttons on the side that lock the sole in place. Having this option will keep the number of shoes that athletes have to own to a minimum and allow them to adapt to many different situations.

In recent years, with the economy era full challenge, marketing theory and practice are accelerating the pace of innovation. Marketing not only has widely exploited in the economy and society field, but also more and more enterprises constantly innovate new performance, new competitive, new brilliance in unprecedented enthusiasm. Therefore, diverse strategies are adopted by most firms to discover and meet the needs and desires of its customers (Jobber & Fahy, 2009). Marketing orientation is one of the most successful strategies, such as the Apple company, it put to use and reap significant profit. Some specialists argue that product orientation can be used in all firms, while others debate that marketing orientation is more suitable for all products. However, several obstacles are faced by firms when they intend to move from a product to a marketing orientation. This essay will briefly describe that definition of the marketing orientation and product orientation, examples for some firms use marketing orientation and product orientation respectively as well. Furthermore, it mostly discusses key obstacles for if a firm moves from product to marketing orientation and give some reasonable solutions.

A vibrant new World of unlimited opportunities, where "Air' symbolized a word of unlimited freedom to think …………. to dream & to achieve, where "Tel' connotes new innovative yet simple ways to communicate spontaneously, not just through words but through ideas, emotions and feelings. leadership. Airtel comes to you from Bharti Cellular Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world-class products and services. Established in 1976, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti has many joint ventures with world leaders like Singtel (Singapore Telecom); War burg Pincus, USA; Telia, Sweden; Asian infrastructure find, Mauritius; International Finance Corporation, USA and New York Life International, USA. Bharti provides a range of telecom services, which include Cellular, cordless Basic, phones. Internet Apart and from recently being introduced largest National Long of Distance. Bharti also manufactures and exports telephone terminals and the manufacturer telephone instruments in India, it is also the first company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in 15 states covering all four