A Short Note On B2b And B2c Marketing

1432 Words Aug 10th, 2016 6 Pages
Differences in eCommerce for B2B and B2C Marketing

Differences in eCommerce for B2B and B2C Marketing
Building a B2B eCommerce platform generates big differences from trying to market retail products to consumers. Unlike B2C marketing, cultivating each potential buyer is more critical and challenging. Most business buyers are highly educated, logical and perceptive, so they tend to appreciate platforms that offer them conveniences for researching products and product lines, managing complex shipping strategies and handling special needs such as winning approval from buying committees or multiple decision-makers. That 's why it 's important to develop a business-marketing strategy that incorporates buyer identification, expedited searches for product and, third-party information about product specifications and supply chains. B2B platforms share some similarities with B2C websites, but there are many inherent differences that marketers need to understand.

Traditionally, B2C versus B2B was often defined as business marketers being more sensitive to price, customer loyalty and working business relationships while B2C marketers tried to create excitement for their products through emotional connections. While this definition remains true, the lines are blurred because B2B companies now use B2C techniques, social media and heightened user experiences to nurture long-term business relationships. The goal of a savvy business marketer is to generate an emotional response for the…
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