A Short Note On Galaxy S4 And Samsung Galaxy S6

There are many competing brands of smart phones and Samsung has reported a decline of profits in 2014. Information from GSM arena shows than Samsung released 54 new phone models in 2014 , compared with 24 by HTC , 11 Motorola and 2 by Apple, leading to increased production costs and lack focus on a specific customer segments thereby losing some of its competitive advantage (GSM Arena , 2015).The lack of popularity of its own OS (Tizen ) and dependence on Google’s Android platform makes it vulnerable on google to develop an “ecosystem”. There are component integration issues as well as loss revenue from potential App sales (Strategic Mangement insight , 2015). Negative publicity from litigation due to patents are likely to continue as technology patents are vague and Samsung with is large portfolio is likely to infringe on some of the patents (Tibken, 2014).

Samsung Electronics is a South Korean multinational electronic company with headquarter located in Suwon, South Korea. According to Forbes (2016), Samsung is the world’s second largest information technology company with $177 billion in revenue. Samsung is a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory, and hard drive devices for clients such as Apple, Sony, Nokia, and HTC (About Samsung, n.d.). Samsung has been the world’s largest television manufacturer since 2016 and the world’s largest manufacturer of mobile phones and smartphones since 2011 through its Samsung Galaxy line of devices (Garside, 2013). However, the primary focus for this discussion will be the distribution strategies for its Galaxy S series smartphones.

With the fast development of technology, a lot of new stuff appeared. These products become the most powerful things to prove the technology of their company. Many experts do researches to compare these products of two companies because products can tell people the quality of each company clearly. In addition , all the products top class products from smartphones and tablets market. Such as iphone5 and galaxy s3. People compare every details of them and try find which one is better. Through Chaffin 's research people can found that a lot of evidences that believe iphone5 is better. Firstly, iphone5 unveiled at 2012 September, at the first week, iPhone 5 sold millions. Even galaxy s3 sold 10 millions units during 4 months, iphone5 just cost 7 days got the half number of galaxy s3 sold for four months( Chaffin, 1). Then, he make some further analysis that start with design. The thick of iphone5 is 7.6mm and galaxy3 is 8.6 mm. iPhone 5 just makes the body as thin as possible, a full millimeter less than Samsung galaxy 3.( Chaffin, 3).And apple has also try to make the phone feel a bit less severe in the hand. Even there also had some slight issue happened on iphone5, because of a part of outer skin made by aluminum ,the character is more easier be scratched. A lot of user feels a little angry

I assume that the design of the phone is the fundamental component that will draw the consumer's attention. The Galaxy S4's dimensions are 5.38 x 2.75 x .31 inches. The S4 materializes in four different colors: black, white, brown, blue, red purple pink, and light pink. From a glimpse, you will notice that it is covered in plastic, which is actually polycarbonate chassis, it incorporates a removable rear cover, and that there is a silver trim that goes around the sides. On the front, there is a 2-megapixel front facing camera and LED notification lights. On the back, there is a 13 megapixel camera, LED flash, and speakers. The Note 3's dimensions are 5.95 x 2.75 x .33 inches. The Note 3 is obviously larger than the S4, and from a glance, the Note 3 looks outwardly different. The Note 3 was

A phone isn’t just a phone anymore. There are over 128 million people with smartphones in the US; so you are bound to see one anywhere you go. Technology is changing and advancing so fast that, it seems someone is always releasing the new and most advanced must have item. Two of the most popular smart phones are the Apple iPhone 5 and the Samsung Galaxy III. These smart phones have amazing similarities and abilities but also have stark contrast. These companies are constantly competing for new customers and for that reasons it can be difficult to decide which phone best suits your needs and lifestyle.

Samsung marketing strategy involves two pricing strategies and let’s see for what goals are they used. Samsung marketing used by Skimming Price. This is because, Smartphones of Samsung are leading the market with Apple’s iPhone. As Apple, Samsung also uses skimming price to gain the upper hand over their competitors. For example, Galaxy S6 and S6 Edge are the brands new products of Samsung carrying the slogan “Next is Now” and claiming that they are the most beautiful smartphones ever created. Without a doubt, S6 Edge (64 GB) that costs 1 180$ will brilliantly/smoothly sell around the globe. But, what will happen when other competitors will launch a smartphone with identical features? Simple. Samsung will lower the price and easily steal customers from the

PEST analysis is a method for the analysis of the macro environment (external environment) of the enterprise. Methods of PEST analysis is often used to evaluate the key market trends in the industry, and the results of PEST analysis can be used to determine the list of the threats and opportunities in the preparation of a SWOT analysis of the company. PEST Analysis is a tool for long-term strategic planning and prepared for 3-5 years ahead, with yearly updates. It includes such elements as political, economical, social and technology that make an impact on the

Climbing the Global Market with new technology, innovative and creative products, Samsung has secured a position as global market leader in key markets such as smartphones, TV’s, monitors and digital appliances.

The Samsung is very known in the market now a days. It compares their product with apple company. They see to it that all the apple product with their feature and compare their product with them. After comparing that, they try to compare them with all the features.

The product, itself, has to be appealing to the consumers. Cellphones have evolved a lot over time and touchscreen phones are at an all- time high demand. The main feature that is now added to phones is they are Android capable. Now phones can be used to help accommodate life with more than easy access to talking or sending messages. This Samsung Android features many features that consumers look for in a phone. There is a front- facing camera to enable video chat, video recording is available, as well as speakerphone, Bluetooth capability, GPS navigation, and voice activated search, text, call, or navigation. The phone is very light weight and the size of the screen is about the size of the competitor’s phone, the I-phone.

Smartphones are phenomenal and widely influences this generation. The Korean Manufacturer, Samsung Electronics Co. Ltd., is a one of the leading digital technology company and telecommunication around the world. The company was

For the last few years there 's just been two handsets EVERYBODY thought about: Samsung 's most recent Galaxy S gadget and Apple 's iPhone. Not long from now, in any case, is marginally diverse as Samsung –– in every practical sense –– is attempting to transform 2014 's Galaxy S5 into a hit, emulating affirmed dunks in deals year-on-year of around 40%. Luckily for Samsung it has the Galaxy Note 4 and the altogether fabulous Samsung Galaxy Alpha to fill in the crevices.

Smartphone is the trending portable phone with improved mode of operation in the market. Smartphones have features such as cameras, video app, song app, document storage, and recording events. There are different types of smartphones that have succeeded by the OLED technology. This technology entered the market in 2013 by the Samsung group. The improvement continued in 2014 with the incorporation of Quad HD screens technology and WI-FI network. Nonetheless, Android and I-phone technologies have also been introduced making smartphones to be better option for customers.

Samsung is a leading smartphone maker in the world and is a South-Korean multinational aggregate company embraces numerous subsidiaries and affiliated businesses. The company is headquartered in Samsung town, Seoul and was founded by Lee Byung-chul in 1938 as an exchanging organization. The company has expanded itself in the areas including food processing, textiles, insurance, securities and retail during the last 30 years. The company entered into the electronics business in the late 1960s and advanced as a brand providing quality products such as washing machine, television, mobile phones, laptops et cetera. In the present period Samsung has its finished focus on its cell phones that is most honorable item in the business and with the headway of innovation the brand has differentiated its item scope of cell phone from the lavish ones to the moderate value ran PDAs.(Wikipedia, n.d.).

With the invention and launch of the iPhone and Samsung, it started a boom of smartphones throughout the world. Different manufacturers strive to prefect the perfect phone in order to commend their dominance in the smartphone industry. A perfect phone nowadays does not only include the actual notion of communicating with someone but has to have internet, games, a high definition camera, built in music application, a GPS, a video call function and much more. Even with those features it has to be user friendly, small enough to carry around but also big enough to use the services to its full potential. With the invention of the