A Short Note On Integrated Marketing Communication : Samsung Essay

Samsung Electronics is a South Korean multinational electronic company with headquarter located in Suwon, South Korea. According to Forbes (2016), Samsung is the world’s second largest information technology company with $177 billion in revenue. Samsung is a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory, and hard drive devices for clients such as Apple, Sony, Nokia, and HTC (About Samsung, n.d.). Samsung has been the world’s largest television manufacturer since 2016 and the world’s largest manufacturer of mobile phones and smartphones since 2011 through its Samsung Galaxy line of devices (Garside, 2013). However, the primary focus for this discussion will be the distribution strategies for its Galaxy S series smartphones.

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

Samsung was launched in 1983, which was one of the leading brand names in electronics. Samsung was first opened in Daegu, South Korea. Samsung means “THREE STARS” in Korean language. Samsung provides all kinds of electronic products, it is worldwide famous. The goal of Samsung is “to devote its talent and technology to creating superior products and services that contribute to a better global society”. To achieve this, Samsung has set importance on its people and technologies. They also aim to create the products and services that provide their customers with the best satisfaction. But that’s not all they also contribute for common interests and a rich life. Samsung has been the the best-known South Korean brand in the world and the world's

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.

Nowadays, people like to take selfie photo and share on social media such as Facebook, Twitter, and Instagram. Samsung Note 4, 2.7 GHz quad core processor, 13 megapixels on camera and an expandable storage of micro SD card up to 128GB. Consumers can share, update and collect memorable collection.

Samsung is a giant in the electronics industry. When it comes to new innovations Samsung stands out from the rest of the pack. Based in South Korea and founded in 1938, Samsung has continued to produce excellent products over the years setting new standards with each new product release. The company deals in a wide range of products some of which include electronic components, semi-conductors, home appliances, consumer electronics and

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

The South Korean giant, Samsung, is known as a renowned manufacturer for a multitude of high quality products, ranging from home appliances (e.g., refrigerators, microwaves, washing machines, etc.) to entertainment-based appliances (e.g., televisions, tablets, phones, etc.) demonstrating a wide market strategy across a variety of differentiated segments. Their ability to produce additional products such as memory processors, graphic cards, and more, has also led them to become suppliers for many companies including other competitors such as Apple and Sony, leading to their overall sustainability.

Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular products being one of Samsung’s newer global lines, in the past few years it has been by

Samsung is focused in multiple industries: Fire & Marine Insurance, Engineering, Heavy Industries, Hotels and Resorts: all these seem unknown by people as it’s not the main power that resides in people’s mind when they hear Samsung. Samsung Electronics Ltd - the world 's largest technology company by sales is seen much in the news lately by being a ‘Titan Industry’ battling Apple in sales of portable digital devices and for instance other chaebols in Asian Industry such as: LG, Lenovo and Hyundai (Goldsborough and Reid, 2013). Coming to its products, Samsung is proud of GalaxyS5 considered by customers thinner and less attractive than Apple’s IPhone 6 which got a superior screen and better multitasking software (Eadicicco, 2014). From a consumer perspective view I’m a Samsung fan however there’s some points that advantage its main competitor Apple. It’s (Apple) domination through the

1. Established in the year 1938, Samsung is individual of the business heads in a multitude of commerce’s from power production from side to side to smart phones .Each of their industry parts adhere to the equal idea of becoming the preferred dealer of goods as well as services to their users, other than the ways applied to get this vision are modified to suit the particular market centre, consequently demonstrating the compliance of the corporation. The main players are Apple, as well as also Samsung with well in excess of fifty percent market share. Samsung Company has gets these amazing outcomes due to its accomplishment in the mobile industry, which contributed additional than two-thirds of its working income. Somebody following Samsung, conversely, should not fail to notice its other industries. In Samsung 's company non-mobile industries, the corporation holds a most important position in solid companies as well as has again and again bigger its year-over-year working income for the last numerous quarters. Generally of the modernism for the Samsung goods shared the equal core plan. Samsung flexible creation line proficient them to appear those ideas to finish goods with minimal price happened. For all latest invention as well as modernism, Samsung does not require setting up a latest service. The outcomes, higher yield beside the price of the construction. Lower price of productions permitted Samsung to recommend attractive as well as spirited price for the purchaser.

Samsung Mobile will introduce a brand new Samsung Galaxy S8 model in March 2017. It is one of the largest mobile events of the year since Samsung is very popular and is the most competitive product against Apple iPhone. Samsung Mobile is a brand of the Samsung Corporation and this particular brand is very familiar to a lot of people around the world. Many appliances made by Samsung, such as washers, dryers, and TVs, are very famous. Samsung’s mobile industry was very new to the market 10 years ago. However, technology and convenience made Samsung mobile phones become some of the most popular devices in the 21st century. Their products have been sold to millions of consumers and Samsung Mobile’s products continuously rank as best sellers. I

This report also highlights the importance of brand loyalty and the trademark of the company playing a big role in differentiating these tablets. In conclusion the main point of distinguishing these two tablets the Ipad Air and Galaxy Tab S 10.5 is done through the tablets having its own unique characteristics which is a differentiating scheme used to achieve this by them having their own special features. The Galaxy Tab S is for people who mainly use the tab for media usage while the Ipad Air is used for more productive work.

According to Wikipedia Encyclopedia1, SAMSUNG is a South Korean multinational corporation headquartered in Samsung Town, Seoul. It consists of several auxiliaries and associated businesses, most of them amalgamated under the Samsung brand, and it is the largest South Korean business corporation. 3On March 1 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea focused principally on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung which means “three stars” would have its own flour mills and confectionary machines, its own manufacturing and sales operations. From these modest beginnings, Samsung would ultimately advance to become the modern