A Short Note On International Operations Management And International Business

3922 Words Jun 30th, 2015 16 Pages
INTERNATIONAL OPERATIONS MANAGEMENT
MSC MANAGEMENT AND INTERNATIONAL BUSINESS
COHORT SEPTEMBER 2014

Module code: MAN7013 Prepared by: THANH VU NGUYEN Student ID: S13181084 Prepared for: TONY BIRCH

Submission date: 3 July 2015
Introduction
Coca Cola Company is known as the world’s largest beverage company with its flagship product Coca Cola, which is invented by pharmacist John Stith Pemberton in Columbus, Georgia. According to the 2005 annual report, the company operated in more than 200 countries worldwide and owns more than 500 beverage brands, mainly sparkling drinks but also waters, juice drinks, energy and sports drinks, and ready-to-drink teas and coffees. The last figure in 2010 shows that the company consumed over 1.6 billion serving beverages every day with slogan: “Provide a moment of refreshment for a small amount of money- a billion times a day”, in which coca cola accounts 75 per cent of the Company 's unit sales volume of soft drinks. Competing in a fierce battle with other soft drink like Pepsi, Nestlé, Dr Pepper not only survives but also grows rapidly with the revenue doubling for the last ten years. It is predicted that the number could even reach $50 billion by 2016 and $53 in two years later though it was reduced some of millions dollar from 2012. One of the factors leading to this success is the effective operation management that Coca cola has developed and ameliorated for a long time.

Globalization
As Barnes (2008),…
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