A Short Note On J & M- High Street Brand And Burberry As A Luxury Brand

Mellat-Parast and Spillan (2014) defines supply chain management as the method of handling material and information moves from the beginning, through the organization, and to the end-user. This is a very important factor of organizational strategy.

Burberry Group Inc. is a renowned luxury fashion house based in London. The company deals in designing, sourcing, manufacturing, and distributing apparel and accessories via a network of retail, wholesale as well as licensing channels throughout the world. Burberry was established in 1856, and to date, it specializes in women, men, and children apparel as well as other accessories that include fragrances, cosmetics, sunglasses, handbags, scarves, belts, shoes, and jewelry. The company also deals with manufacturing ready-to-wear outerwear, but in most cases, this function is not in-built, but outsourced from third parties. As for the global licensing, it focuses on eyewear, timepieces, and fragrance. The main brands for this company include Burberry Brit and Burberry Prorsum.

Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues

Burberry is a luxury brand founded in Basingstoke, Hampshire, in 1856 by Thomas Burberry as a family business. In 2002, Burberry became a public company led by Angela Ahrendts. The company operates 260 retail stores and in high-end luxury department stores worldwide. The brand has two headquarters locations in London and New York City.

Burberry is uniquely positioned as a classic British apparel brand with high global brand awareness to capture the globalization of consumer demand. Its distinctive luxury brand with international recognition and broad appeal. The company’s outlook for the accessible luxury goods industry remains positive from both a geographic and product point of view. Burberry had become positively hip and popular among a younger demographic. It has a unique history and positioning as the authentic British lifestyle brand and highly successful merchandising and marketing strategy across both appeal and accessories. In 2000 Burberry’s total sales were 225.7 million and by 2003 sales had went up to 593.6 million.

Burberry Group plc is a 159 year old global brand with a distinctly British luxury fashion house, distributing outerwear, fashion accessories, sunglasses, fragrances, cosmetics and perfumes. One of the United Kingdom's largest branded clothing business companies was founded in 1856 by Thomas Burberry in Basingstoke, England. The public company has branded stores and franchises around the world. Burberry has focused on consistently delivering against its strategies, which have supported its growth. Nowadays, Burberry appears as an iconic fashion brand. Burberry is led by the long-term distinctive brand. They are customer-centric and are continuously working in the creation of authentic design of the product.

What is Supply Chain Management (SCM)? Supply Chain Management is the synchronization of a firm’s processes with those of its suppliers and customers to match the flow of materials, services, and information with customer demand. To provide the highest degree of customer satisfaction at the lowest possible cost is the flow in supply chain in management of material and information. The commitment of supply chain partners is important and requires to work together to coordinate order generation, order taking, and order fulfillment in Supply Chain Management. To maximize customer value and gain a competitive advantage in the marketplace is the active streamlining of a business’ supply-side activities in Supply Chain Management. Development and implementation supply chains by suppliers is the effort represents Supply Chain Management that are as efficient and economical as possible. To product and development, the information systems are needed to direct these undertakings which is

The increase of competition and market instability in luxury fashion brands involves firm flexibility and adaptation to ever changing wants and needs of consumers. As consumers become more sophisticated, they want more than a product; they want a luxury product with a beautiful story behind it. Fendi was launched in 1925 as a fur and leather shop in Rome, it has since expanded into a multinational luxury goods brand owned by Louis Vuitton Moet Hennessy (LVMH). The current target market for Fendi is upper class women and men aged twenty-five and over with the disposable income to spend on exclusive and prestigious luxury goods. The target market has evolved since Fendi was first opened, to include men and women under the age of forty, which has resulted in a splash of colour in their product range for a more modern, pop-art look.

Supply Chain Management: An International Journal Volume 17 · Number 1 · 2012 · 15 –28

Supply chain management is a main process in all kinds of companies. That’s because an optimized supply chain results in lower costs and a faster production cycle.

This report seeks out to analyse the various branding policies of BULGARI from both a strategic and tactical perspective in terms of adaptation versus standardisation. It will discuss in detail the various theories of globalisation followed by the brand with main focus on Theodore Levitt’s theory of globalisation and how

Supply chain management, then, is the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop and run supply chains in the most effective & efficient ways possible. Supply chain activities cover everything from product development, sourcing, production, and logistics, as well as the information systems needed to coordinate these activities.

Supply change management (SCM) is active in many organizations today. The purpose of SCM is to maximize the company value in order maintain a competitive advantage in the market place. As an Operational Managers (OM) it is essential to oversee the supply chain within an organization. The OM responsibility is to manage the supply chain flow, and to ensure the supply chain has a quality design in order to reduce cost and drive efficiency. (Reid & Sanders, 2010) An organization supply chain includes activities such as product development, sourcing, productions, logistics, material, and other information systems needed to coordinate the movement of goods from suppliers to manufactures, and to final customers.

The supply chain is an integral component of the Cornerstone Furniture, LLC business, including product, information, and finances. This vast and integral component of the business requires a management system that can gather data and turn it into meaningful use to allow the Cornerstone Furniture executive team to make informed choices regarding product, sales, and customer satisfaction. Supply chain management (SCM), “is the focus on the flow of products, data, costs, etc. that are involved in the business supply chain” (Baltzan, 2016, p. 300).

Burberry, founded in 1856, is a quintessentially British company known for their innovation of outerwear and heritage pieces that are still relevant today. Consisting of 497 directly operated luxury stores in 32 countries, 70 franchise stores in an additional 28 countries, and approximately 1400 wholesale and specialty stores in 80 plus countries, Burberry has certainly become more than just a British company (Burberry, 2014). Through a well-developed structure of channels, regions, products, and functions, Burberry is able