A Short Note On Marketing And International Consumer

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

Ralph Lauren Corporation provides design, marketing and distribution for people lifestyle products in four categories: apparel, home, accessories and fragrances. Heather Drew Maher, JD, ARM, Vice President, Risk Management and Claims Counsel at Ralph Lauren.

R A L P H L A U R E N “What I do is about living.” -Ralph Lauren “The clothes that I design and everything I’ve done is about life and how people live and how they want to live and how they dream they’ll live. That's what I do.” Ralph Lauren Company Overview Ralph Lauren was founded in 1967, by Chief Executive Officer and Chairman Ralph Lauren. It engages in the distribution premium lifestyle goods such as: Home goods, Apparel, and Accessories/Fragrances. Within the Ralph Lauren group are private brands, including Polo by Ralph Lauren, Club Monaco and Denim & Supply RL, to name a few. As of May 2015, Ralph Lauren reached a market cap of $12 Billion, with sales reaching $7.6 Billion internationally. Ralph Lauren is ranked #89 on FORBES LISTS

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

He was hired as designer by Beau Brummell Ties and his colorful ties that he designed were instantly a hit. The next year he had his very own company and clothing line for men, named “Polo.” His designs were classy with a mix of English and American styles. Ralph’s success kept growing and eventually he had a full menswear line that earned him the Coty Award in 1970. This led to him opening a women’s line as well. When 1972 rolled around Ralph released a piece that would become the piece he was known for. He designed a short-sleeve cotton shirt in twenty-four different colors. This was huge for him! To this day you still see people everywhere flaunting the easily recognizable polo player

Macy’s does not sell one brand or specific item. It holds many different well known brands such as Michael Kors, Calvin Klein, and Ralph Lauren. Each brand has its own item they sell. Most brands sell clothing, shoes, accessories, jewelry, handbags and some sell home decor. Macy’s is focused on valuing customer needs and providing an engaging service.The products that Macy’s sales have changed drastically. It started producing dry goods and as it got more popular it began to sell more well known brands. Today it no longer sells dry goods, instead it sells clothing, kitchen appliances, accessories and other basic supplies. Macy’s is a company that is known for giving back to local communities and helping bring awareness to different causes.

Ralph Lauren since its creation has been occupied with the showcasing of mens attire, ladies' and kids'. Once establishing itself as a clothing manufacture and entrepreneurship it became familiar with the decorations of the home and bath products(Ralph). It had started to produce and sell wallpaper paint laptops and giftware(Ralph). Ralph began to incorporate a scope of footwear, eyewear, watches, caps, belts and calfskin products, including purses and baggage(Lauren). Ralph Lauren also began to specialize in the fragrance department, designing it's own line of colognes and perfumes with many particular scents(Lauren).

The company Ralph Lauren started off as a dream, then materialized into reality. The founder of the company was Ralph Lauren, originally named Ralph Lifshitz, but later changed due to bullying at school. (Biography.com Editors) He was born on October 14, 1939 in New York City. Around the age of 16, people noticed that Ralph had a very keen sense of fashion. He had this fashion sense because he was inspired by screen icons. In 1967 Lauren started to make men’s neckties. This little company went under the name of Polo. Taking a loan of $30,000 he then began to develop and expand into a full menswear line. (Biography.com Editors) After winning the Coty award in 1970, he began to dabble in women’s fashion by designing clothes for his wife. A few

Polo Ralph Lauren’s internal and external social media are outdated and need refurbishing. As an ever-popular company for everything from fashion to home décor it is vital to keep all marketing tactics up to date. While plenty products are seen, and sold in department stores, there is a growing online market. Bettering the company’s website and social media accounts will increase success by gaining consumers. The underlying problem is current internal and external social media are out of date, as well as better marketing tactics through social media need to be instilled.

Ralph Lauren is the pioneer of premium American lifestyle

Polo Ralph Lauren is one of the most internationally recognized brands in today’s Fashion industry. Polo is just one of the over 20 lines that Ralph Lauren [originally Ralph Lifshitz] has created. Ralph was always a very outspoken individual and was never one to shy away from speaking his mind and taking chances on his fashion senses. It was this type of boldness that paved the way for his creating of his very own brand, while working at Brook Brothers developing neck ties. (Biography.com Editors, 2016). His first handmade ties sold were known as “handsome” ties, he sold these ties under the name brand “Polo” in 1967 [inspired for his love of sports] for around $7- $10 each (Drummond, 2015). Two years after creating his new brand and winning

Limited Brands, Inc. (LTD) is one of the biggest retailers for clothing. In 1963, Limited Brands, Inc. was founded by the C.E.O. of Limited Brands, Leslie Wexner. Leslie opened his first store, The Limited, in the Kingsdale Shopping Center in Columbus, Ohio. The Limited was a women’s clothing store and turned out to be a huge success for Wexner allowing him to expand his business interests to other areas while still focusing primarily upon women’s clothing.

According to Ralph Lauren’s investor relations company profile section, Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 47 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. The Company's brand names, which include Polo Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Lauren by Ralph Lauren, RRL, RLX, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families

Ralph Lauren, an American designer, established the brand Polo Ralph Lauren in 1967. At first, Ralph Lauren’s collection was

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.