A Short Note On Red Bull Energy Drink

810 Words Dec 4th, 2015 4 Pages
Product description:

Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. The brand came into existence in 1987. Red Bull Energy Drink is a functional beverage. Thanks to unique combination of high quality ingredients Red Bull Energy Drink vitalizes body and mind. Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. In short, Red Bull gives wings to people who want to be mentally and physically active and have a zest for life. Red bull is trying to penetrate the Indian market to gain the highest market share but its facing so much competion fromother companie‟s drink. In this project we try to find out that what IMC plan red bulluses to become the number one company in beverage in India.

Problem statment:

The central problem I believe Red Bull is facing is the fact that it reached its maturity phase while many competitors have arisen, taking up some of its market share. Red Bull must act in order to avoid finding itself in decline due to the saturation of the market. What can it do to increase sales and retain its market share? Another Red Bull has recently faced Decrease in perceived value of the product due the fact that Red Bull has recently faced much controversy in regards to the health concerns associated with…
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