A Short Note On The Cell Phone Industry

Last month, Microsoft unveiled the Microsoft Surface 2. The product is targeting users who prefer to use their tablet for work purposes over leisure with built in Microsoft software, high storage and durable battery. The emphasis that the Microsoft Surface 2 is a “tool not a toy” provides a clear idea that Microsoft is targeting professionals who are interested in productivity. For now, we will just have to wait and see if Microsoft’segmentation strategy proves to be successful over the upcoming year.

Over the past few years, T-Mobile has done a lot to shake up the mobile industry. They were the first big carrier to do away with contracts, and were one of the first carriers to give customers the ability to buy phones outright through a monthly payment plan that allowed them to upgrade whenever they wanted. On Tuesday Sprint’s latest earnings call confirmed that T-Mobile had officially surpassed Sprint as the third largest mobile carrier in the nation.

Since the beginning of the industrial revolution, the world has become a smaller and faster place. The time used to travel to far distances has decreased. The growth of new technologies, traveling and communicating has become simple daily tasks for many people. Through the growth of global communication, people have become closer to others across the globe, and business has gone world wide. One invention that came along with the technological revolution is the Cell Phone. Cell phones allow us to be reachable anywhere at anytime, letting us communicate even while traveling. As time becomes more valuable for people, the importance of accessibility to communication also increases. As with many things, new

The smartphone industry today is a highly competitive market in which major smartphone manufacturers utilize patents to increase their sphere of influence within the tech wing. Company growth and the bottom line may be the primary focus, but a secondary goal of stagnating competitors through tech control is vital to staying king of the hill. Intellectual property is defined as an invention or work that is the result of creativity. A company may apply for a patent, copyright, or trademark to protect intellectual property. A patent is essentially a limited monopoly in which the patent holder is allotted the exclusive right to make, use, and sell the patented innovation for a limited period of time. Infringement of a patent is the unlawful making, using, or selling of the patented device within the territories of the United States, during the term of the patent. The five primary requirements for patentability are: patentable subject matter, utility, novelty, non-obviousness, and enablement. If a patent is infringed, the patent holder may sue for relief in the appropriate Federal court. The patent holder may ask the court for an injunction to preclude the persistent breach and may also ask the court for an award of damages. In such an infringement suit, the defendant may question the validity of the patent, which is then decided by the court. The defendant may also claim that its actions do not constitute infringement. Patents are exclusively governed by federal law; the

In June 2012, Microsoft entered into the personal computer market for the first time, with the launch of the Microsoft Surface, a line of tablet computers. After a few month, Microsoft also launched Surfaces

A question of my interest is are individuals becoming more attached to their cell phone? Cellphones in the past were more simple, where in the past would serve as a tool to use in case of an emergency, whether if it was to make a phone call if stranded somewhere or simply to make calls to family or friends. Now cell phones have evolved to have a multitude of uses now as they have the internet, different applications to meet the individual’s entertainment/needs (dating apps, school apps, news apps, social media apps, music apps, inspirational quotes apps, and exercise apps to name a few, and the list goes on), navigation, photo storage, and camera. Therefore, a person is always connected to social life and the world. What people use to only do from a laptop, is no longer the case. Cell phones, for the most part, have taken over laptops, computers, watching the news on TV/reading the newspaper, etc. It seems that cell phones are becoming more of a commodity, where individuals today, cannot seem to live without.

The beginning of the era of mobile technology started forty years ago with the first call from a cell phone. Martin Cooper, vice president of Motorola, walked out of a Manhattan building and made the first cellular network call from a DynaTAC phone. The first call was made to Bell Labs, Motorola’s largest competitor in the mobile marketing business. (Cheng, 2013) Cooper’s phone call started a trend in which technology constantly evolves. From the Motorola DynaTAC to the iPhone 5S, the mobile phone has evolved since the large, bulky device made in 1973.

However, two of the major manufacturers of mobile phones clearly think that there is potential value in using a low-cost strategy to sell phones. "Nokia and Microsoft on Monday announced plans to accelerate the sale of smartphones running Windows software by adding a cheaper version to their lineup and dramatically expanding the sales network around the world" (O'Brien 2012). The target market for these phones will be in the developing world. Although China and other areas of the Far East have shown brisk sales of Apple products, there is a large segment of the population not wealthy enough to buy premium-priced phones. Cellphones are used even more in the developing world than they are elsewhere, given the lack of stable landline communication systems or computers.

When Microsoft first started, Bill Gates originally had the position of having “a computer on every desk and in every home”. Since then, Microsoft has slowly shifted to becoming the dominate force in the technology industry. With the Surface, Microsoft have achieved this by making the brand’s positioning all about being productivity. For tech-users, the Surface is a tablet which provides all the power of a laptop unlike Apple’s iPad which only provides the power of a tablet.

The Surface Pro 3 has officially been launched at Microsoft‘s event today, in New York. The most recent expansion to the group of Windows 8 fueled gadgets from the company has emphatically run bigger with a 12 inch screen, gotten a considerable measure more slender at 9.1mm and moderately lighter at 800g, for its size. This will officially succeed the Surface Pro 2, which was simply a repeat of the first, with upgrades primarily under the hood, and obviously, the kick stand. The Surface Pro 3 then again, is practically an entire new device, with a movement in thoughts and it is in fact pushing the message of a “smart phone” substitution a considerable measure harder this time. How? Here is a promo video to get you upto speed, and do go past the break for all the new increases, point by point detailed in text -

While Microsoft has been planning on releasing a Surface phone for some time now, they have decided that they will not release this phone until early 2017 along with some other new Windows 10 devices. While many users were expecting to see the phone in the near future, many sources have stated that this is not the case. In fact, the new Surface phone may not be available for several months. This news may not be positive for users, but there are several things that they may look forward to, such as the possibility of three different models to choose from.

The bargaining power of the buyer is fairly high. There are many options with regard to mobile device providers. In addition, service carriers, such as AT&T, Sprint and Verizon are the entities that put the various products before the end-user. This requires that Nokia provide incentives to carriers. This is particularly true in the United States where Nokia does not have as strong a presence as in Europe and Asia (O’Brien, 2009).

Nokia’s Lumia 2520 is the Finnish smartphone-maker’s take on a Lumia-style tablet. Despite Microsoft’s recent acquisition of Nokia, the Lumia 2520 sees Nokia directly competing with the Microsoft Surface Pro 2 tablet for market share.

I am very obligated to,Dr. Mitushi Singh for her important inputs at the different phases of the venture and for giving profitable exhortation in outlining and executing different examination instruments to gather significant information.

In 2011, Nokia joined with Microsoft to strengthen its position in the highly competitive smartphone market. Nokia adopted the Windows Phone OS for smart devices and through their strategic partnership Nokia and Microsoft set about establishing an alternative ecosystem to rival iOS and Android. In 2011, Nokia made number of changes to its operations and company culture in the course of two years lead to shortened product development times, improved product quality and better responsiveness to market demand.