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A Soft Drink Tax According to John Stuart Mill

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The Justification for a Soft Drink Tax
The Coca-Cola brand has built itself into a staple of American culture. This is a terrifying thought for public health advocates who see Coke and other soft drinks as being major culprits behind a growing national health crisis. Empirical evidence shows that over-consumption of soft drinks clearly causes harm to the individuals who consume them, however, the waging battle over soda legislation will not be won on the grounds of health alone. The argument that Coca-Cola, Pepsi, and other soft drink firms present is deeply rooted in American values and cannot easily be trumped. What they argue for is freedom of choice.
In his book On Liberty, John Stuart Mill states, "over himself, over his own body …show more content…

Therefore, in order to present a stronger argument for a ban on soft drinks, advocates would do well to prove that in drinking soda pop, individuals cause harm not only to themselves, but also to others.
To consume soft drinks to the point of excess can lead to the deterioration of an individual’s health. This may appear to be a self-regarding action until one considers the cost such individuals impose on taxpayers. Citizens whose unhealthy lifestyles regularly land them in the hospital eat up government health care, at which point their actions cease to be self-regarding and become harmful to society at large. With this in mind, are we still to protect individuals’ liberty to drink soda pop?
Soft drink firms may point to Mill in arguing that the accountability for such harm lies not with soda, but with the society that raises gluttonous individuals. If grown people are incapable of properly taking care of themselves, society must consider that it “has had absolute power over them during all the early portion of their existence; it has had the whole period of childhood and nonage in which to try whether it could make them capable of rational conduct in life” (80). It is on this point that we must consider the role that mass media plays in the world today. The pervasiveness of corporate advertising in the U.S.

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