A Speech For The Next Generation Speech

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

Advertising is a complicated form of marketing, it’s almost like an art form. One must be acutely aware of their audience and what captures their attention, otherwise the advertisement will fall flat. There is a myriad of different ways to lure consumers into buying a product; for example, the Center for Disease Control’s (CDC) managed through a series of advertisements to convince individuals of the importance in getting a vaccination for the influenza virus. It was applied using multiple techniques, namely the methods of universal appeal and association. These techniques helped the CDC to effectively promotes the flu vaccine and get their message across to a wide range of people.

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

The artifact I selected is a public service announcement from the American Heart Association. The American Heart Association has produced various health issue ads and campaigns geared towards educating individuals on health risks, symptoms, prevention and facts about heart-related conditions. In the beginning of this video, NBA player Paul George is seen playing basketball on a court by himself reflecting on how his mother’s stroke was devastating and sudden. Paul George then stresses the importance of knowing the signs of a stroke. This is known as the acronym F.A.S.T., Face drooping, arm weakness, speech difficulty and time to call 9-1-1. He desires to make sure that every person is knowledgeable of these signs so they will be prepared to act fast and possibly save someone’s life. I came across this video while looking up information about heart-related issues caused by high blood pressure. The message delivered in this video has become a reality for many in our nation. From this video, we learn that early detection is critical in increasing the stroke survival rate.

When people see or hear advertisements, whether it be in a magazine or on television, many do not stop to consider or analyze the techniques that go into making the advertisement effective. For instance, the Center for Disease Control has a campaign that has the purpose of promoting the influenza vaccination. If you examine the campaign closely, it becomes clear that the advertising campaign targets a diverse audience of all ages, genders, and races who could all benefit from getting an influenza vaccination. In this advertisement campaign, the Center for Disease Control effectively promotes the benefits of getting an influenza vaccination to a targeted audience using numerous persuasive techniques such as association and universal appeal.

By the numbers, Alzheimer’s disease looks even worse than it may be. The cost of Alzheimer’s overwhelms the caregiver and everyone involved with the patient. The price businesses pay for Alzheimer’s it detrimental to their industry, show by “A 2002 study showed that United States businesses lost $36.5 billion that year because employees missed work or quit and had to be replaced so that they could care for someone with Alzheimer’s disease” (Adams 24). The caregivers play vital roles in the lives of the sufferer, but the business take an even heavier loss. Heath care is necessary for someone with Alzheimer’s disease, however it can get expensive “The costs of

In the United States there are approximately 5.4 million people living with Alzheimer’s. Every sixty-nine seconds a person is diagnosed. This is an ongoing issue, and unless something is done, sixteen million people will be affected by 2050 (Latest).

A major devastating and debilitating disease, Alzheimer 's is a public health issue that affects not only the United States but also countries all around the world. In 2010, there were 35.6 million people living with Alzheimer’s. Researchers and medical personnel expect this number to triple by the year 2050. The disease is costing America an exorbitant amount of money and has become a burden on families, caregivers, medical personnel, the healthcare system, and the nation’s economy. If attention is not focused on this major problem, “nursing homes will be overloaded, caregivers will be burned out, healthcare system will be overwhelmed, and federal and state budgets will be overtaxed” (Alzheimer’s Association, 2011).

requirements for paid professionals at any level and in any provider setting (institutional or home

I noticed you sent an announcement out about seeing our grade as of Friday in the handout section, but when I try and click on that section there is no link for it. Also, from what I can recall, on the quizzes, and Rocketmix I am not doing well in your class and would like any and all suggestions you have for me. I'm feeling upset with myself as I've been doing well in all of my classes since attending the CSUDH I'm on track to graduate Summa Cum Laude. I have had many struggles in the past with school and getting my first Associates degree and I believe being a first generation college student did not help matter but now 10 years have past since my first degree and I've learned to be a better college student since then and going into

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

The generation of hard working Americans that innovated our way of life and catapulted us into the twenty first century is aging. This fact alone will lead to skyrocketing medical costs and a compromised lifestyle for those in the Baby Boomer generation. As a result, a large number of diseases will increase, including Alzheimer's. According to The Alzheimer’s Association, “These numbers will escalate rapidly in coming years, as the baby boom generation has begun to reach age 65 and beyond, the age range of greatest risk of Alzheimer's.” A shocking “estimated 10 million baby boomers will develop Alzheimer’s” and “by 2050, an American will develop Alzheimer’s every 33 seconds”

In addition to this, the creators of the ad make an assumption that the audience is concerned with the health of human kind, but it is still in dark about the ways in which they can provide their help and the different types of resources

Alzheimer’s disease affects 1 out of every 8 people in the United States. It is a long and debilitating disease that affects every aspect of a person’s life from the way they preform daily tasks, to the physical and mental abilities that are diminishing. Along with the lifestyle changes that Alzheimer’s disease presents, it also affects one’s psychological perspective as well their view on what they can offer their family and society. There are some ways to maintain a level of independence with a disease of this magnitude but there are also factors in lifestyle choices that can make it worse. Alzheimer cannot be cured, it cannot be slowed, but there are ways to keep the effected person at a certain level of comfort, independence and safety

In this explanation, we learned that handling Alzheimer’s patients will not always be easy. We were recommended to have a lot of patience and a lot of compassion for these patients. We greeter the patients individually and introduced ourselves. They seemed very confused at first but were really thankful to have someone to talk to.