A Strategic Analysis of Ge Healthcare

1561 Words Jan 26th, 2013 7 Pages
A strategic analysis of GE healthcare
GE Healthcare: Company Overview
GE Healthcare is a unit of the wider General Electric Company. It has a global orientation, employing more than 46, 000 staff committed to serving healthcare professionals and patients in over 100 countries. It is headquartered in the United Kingdom (UK)-the first GE business segment outside the United States. It has a turnover of approximately $ 17 billion. The headquarters hosts GE healthcare corporate offices as well as finance, sales, global sourcing departments, X-Ray marketing, manufacturing, design and shipping. The finance and sales departments at the headquarters handle GE Healthcare’s high level decisions, but each modality often has its own similar
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I evaluate this argument by undertaking a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of the company and integrating it to the Porters Five Forces Model.
Internal Analysis
GE healthcare is one of the best firms in leadership development. The firm’s Human Resources Department is keen in developing a strong workforce that responds to changing global needs. It employs strategically employs and motivates the best qualified talents globally. It invests more than $100 million annually on educational training and staff development. The GE Healthcare Institute provides advanced training for GEHC employees and customers. It combines Technical training, Applications and Leadership trainings. More than 70 laboratories with the latest equipment provide GE and customers world class instruction in all areas of equipment maintenance and operation. The Training in Partnership curriculum provides a full range of training programs. GE managers are considered one of the firm’s distinctive competencies and strengths. The challenge is maintaining employee motivation through better remuneration in a time of global economic meltdown and declining profits for the firm.
GE Healthcare is capable of changing and constantly re-inventing itself to deal with changing business needs. Setting new standards for management, organizational design, Research and Development has been the pillar of the firm. This is evidenced by the establishment of the six distinctive business
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