A Strategic Analysis of Ge Healthcare

This review provides an in-depth strategic SWOT analysis of the company’s businesses and operations in the areas of internal strengths and weaknesses and external opportunities and threats. (Sector Publishing Intelligence)

Multinational corporations (MNC’s) are consistently looking for new unsaturated markets to tap into in optimisms of expanding their business and capitalizing on future industry trends. General Electric Healthcare (GEH) is one of these MNC’s trying to capitalize on the incessantly rising healthcare industry. In 1878, Thomas Edison founded General Electric (GE), which is the corporation that established GEH in 2004. GE was the first company to invent the household light bulb and has successfully ventured forwarded in the electric industry through its innovations and manufacturing of

Analyzing GE’s corporate-level strategy from 2001 – present with Jeff Immelt as CEO, GE focuses on the growth and development platforms. Technology is the key driving force for GE’s future and growth. Advancements in industries such as energy, health and aviation fueled demand for cleaner and more efficient energy production. GE identified new markets with potential high-growth that offered attractive returns through strategic mergers and acquisitions. As CEO, Jeff Immelt established a process for identifying projects that offered attractive growth potential which were then nurtured and treated as special projects or initiatives that were not subject to strict budget constraints. Immelt introduced GE’s three strategic imperatives as: (1) sustaining its strong business model, (2) strengthening the business portfolio, and (3) driving its growth initiatives. www.ge.com

The key issue facing GEHS today is that despite high potential growth in both the developed and developing markets traditional B2B marketing lines are slow; the buyers control the power and the end consumer (patients) sees GEHS and its competitors as “faceless” corporations and their countries health care services as lacking. End users want cheaper, better quality, and more accessible healthcare and GEHS wants to grow market share and improve reputation.

Here at GE Healthcare we want to make healthcare easy to learn and to use for the physicians and for the patients. We are a perfect match to all of your healthcare needs. We provide a way for you to access all patient data at multiple access points at the same time. We understand that more than one person may need to view an account so our technology allows for that to be possible. We also provide our physicians with decision support tools for a more informed treatment decision. We have a base of 35,000 clinicians already using GE Healthcare’s Centricity EHR.

Aetna is one of the nation’s leading diversified health care benefits companies, serving an estimated 44 million people with information and resources to help them make better informed decisions about their health care. The assignment given is about Strategic Management and Strategic Competitiveness for which the author has chosen Aetna. The author is required to assess how globalization and technology changes have impacted the Corporation. Secondly, to apply the industrial organization model and the resource-based model to determine how the corporation could earn above-average returns. Furthermore, to assess how the vision statement and mission statement of the corporation influence its overall success. In addition, to

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of W.W. Grainger, Inc. is provided below. The SWOT analysis evaluates the company’s internal and external factors that are favorable or unfavorable and can be used as a planning method to achieve the company’s objectives. Strengths and weaknesses are often internal and can be measured or resolved within the company. Opportunities and threats are seldom external and requires careful

Employees and investors are key partnerships to Go Green Medical’s success. Investors are crucial to attaining the capital needed to fund the company and bring the business to fruition. Once funding has been achieved, finding and training the right employees of Go Green Medical, and its provisioning center GGM, can begin. The companies success will be based on providing a variety of product and strong customer relations. Therefore, extensive vetting of all potential employees will begin early as well as specialized training to ensure high levels of customer care.

Next, we will perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.

SWOT Analysis: The internal strengths and weaknesses of the company, and the external opportunities and threats from the viewpoint of the company

The Omega Ultrasound System would be the best choice to green light for the Healthymagination initiative. After assessing all the potential products, we determined that the lack of concrete metrics, difficulty or uncertainty in measuring outcomes, or clinical relevance to the Healthymagination goal rendered the TEEMax, UltraLipo, and HepEcho unfit for launch. We’ve outlined justification for this decision in (Figure 1.), but we believe the Omega system provides the greatest opportunity for meeting Healthymagination standards with the best chance of obtaining definitive evidence to support the certification.

One way that GE ensures leaders play an active role in governance is by conducting regular annual review periods for key operating functions within the Company, including compliance, environment, health & safety, and people development. This allows GE to create a cycle of continuous improvement at the senior level and incorporate evolving best practices. These sessions provide a vital system of accountability and allow topical focus as needed through the year. They create a singular point of focus to surface any issues, review performance and disseminate new information.

Following is a SWOT (strength, weakness, opportunity and threat) analysis of this great American business enterprise.

GE health care has a global reorganization. IT should be considered as one of the most important key factor for their success. GE health care take record of each and everyone their patients records with the help of the technology that was developed during the years. They use a number of IT function for themselves and their patient’s convenience. Here in the below are listed with some of the evidences to prove that GE is a true technology user.

Analysis - GE has likely been so successful over the years because of its ability to foresee major trends and capitalize upon them. In the 1960s, for instance, GE was one of the eight major computer companies. Even recently, since 1986, GE has continued to acquire several organizations; portions of NBC, wind manufacturing, universe pictures, aerospace industries, international firms, software and hardware manufacturing, even oil companies abroad. The company culture describes itself as not one company, but many each unit a vast and complex enterprise in and of itself, with a corporate