Merrilees c a b c Lund University, Sweden Berlin School of Economics and Law, Marketing Division, HWR Berlin, Germany Department of Marketing, Grifﬁth Business School, Gold Coast Campus Queensland 4222, Australia a r t i c l e i n f o a b s t r a c t This paper explores the interaction between brand orientation and market orientation. Brand orientation is an inside-out, identity-driven approach that sees brands as a hub for an organization and its strategy.
said Pooh, “that’s why he never understands anything.” (A. A. Milne, The house at Pooh Corner) Introducing “epistobabble” General Systems Theory or cybernetics as it was known in Europe, can be divided into two cybernetic models: simple cybernetics or first-order cybernetics and cybernetics of cybernetics or second-order cybernetics. There is no definitive breakdown of terms in the literature, which has caused some confusion and inconsistencies, as might
particular branch of the theory, the evolution of one of its concepts, or a problem that runs through its development. Others are original pieces of work that are signiﬁcant to game theory as a whole. After taking the reader through a concise history of game theory, the contributors discuss such topics as: • • • • • • the connections between Von Neumann’s mathematical game theory and the domain assigned to it today since Nash the strategic use of information by game players the problem
Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-0035.htm IJPDLM 38,5 A framework of sustainable supply chain management: moving toward new theory Craig R. Carter and Dale S. Rogers University of Nevada, College of Business Administration, Reno, Nevada, USA Abstract Purpose – The authors perform a large-scale literature review and use conceptual theory building to introduce the concept of sustainability to the ﬁeld of supply chain management