Throughout this assignment I will be carrying out an in-depth case study of Stylist magazine. This will encompass a detailed analysis of the key aspects of the fashion publication; covering its history, target audience and ownership to ABC figures and competitors.
Considering themselves as ‘the only weekly magazine for women with brains ', British publication Stylist has become one of UK 's best-selling women 's magazines since its launch on 7 October 2009. Stylist operates under the same publishing company as brother title, Shortlist- a free weekly magazine for men. This independent publishing company, Shortlist Media Ltd is run by the chief executive, Mike Soutar and have liaised with film producer Matthew Vaughn and French Connection
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The Advertising team, unsurprisingly, is the largest department within Stylist consisting of ten different Directors and Managers. The Creative Solutions team and Digital team - which is operated by 12 employees- work under the wing of the Advertising wing.
Stylist magazine features high end content that includes fashion, travel, beauty, people and careers news. Judging from the general content included in Stylist, such as aging creams, expensive perfumes and its ‘intelligent approach-covering a broader range of culture and tackling issues women face in their professional and personal lives’-it is evident that Stylist succeeds in attracting their intended target audience. Stylist aims to target affluent 20-40 year old female commuters and according to their media kit, Stylist’s typical reader are women of the average age of 33, with 7 out of 10 unmarried and with no children. Despite attracting this particular target audience it can be argued that- with Stylist’s vibrant front covers and fun features such as temporary tattoos,ways to deal with hangovers and make-up tutorials,Stylist is luring in younger readers thus expanding their audience as a whole.
For example, the latest issue of Stylist (19th November) stars Lisa Simpson as its front cover
Teenagers all over the world are struggling everyday with their bodies, their faces, and their self-confidence. A new email newsletter called Clover, written by Teen Vogue editor Casey Lewis and fashion magazine Nylon editor Liza Darwin, is trying to end this struggle by sending out weekly e-newsletters giving them the latest news, letting them express themselves, and giving them the chance to learn about one another in a safe and private place (Rogers 2). This new idea that Lewis and Darwin came up with is a way of communicating with millennials because they realized that this generation of women weren’t responding to traditional ways of advertising. These two women are using only their own money and as of now have no means of advertising,
In this report I have focused on Vogue magazine. Vogue is a product from the magazine publisher Conde Nast which publishes magazines including Glamour, GQ and Vanity Fair.
BYS targets the tween and early teenage female market, tweens make up large proportion of the market and are highly sought by the cosmetic industry due to their beliefs, which as suggested by Hair, McDaniel and Lamb (2014, 144) includes a growing need to remain a kid with the inclusion of having the fun of a teenager correspondingly tweens aim to look more mature at a younger age. BYS would target the ages between 12-15, these females would have a low income; from either pocket money or a low paying causal job, they would still be living at home with their parents and attend school and have active social lifestyle. The consumer would have a pursuit to be fashion and appearance savvy, from circumstances such as maturation or peer/ social pressures or alternatively they may hold a keen interest in beauty and cosmetics. BYS would form a basis on usage segmentation as it focuses on consumer actions rather than that of intentions, opinions and attitudes (Sarel and Marmorstein 1996, 39)
Looking past the glitzy covers and off-putting focus on physicality, are more serious issues. Cosmo has delved in political, legal problems, and harmful impressions. Cosmo started endorsing political candidates with certain matching views in its magazine. Stances that Cosmo takes include, “— equal pay, pro-choice, pro-birth control coverage, anti-restrictive voter-ID laws…gun control.” Pro-life candidates are completely out of the question with Amy Odell stating, “…because that’s not in our readers’ best interest,”
The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion
Since its introduction to the world in December of 1892 Vogue has gone about as the central form counselor for the socialites of tomorrow, setting up the garments drifts in the interminably developing universe of design. Vogue is presently distributed in eighteen nations, universally extending the legacy and impact of the design wonder. In spite of Vogue's concentrate on the brief form vibes existing apart from everything else, the magazine has kept up its status as the managing voice in first class design styles for almost 120 years.
The 1990s saw the continued success of magazines illustrated with wood engravings from the prior decade. However, with better printing technology magazine companies were able to evolve even further. “Frank Leslie’s Illustrated Newspaper” changed its name to “Leslie’s Weekly”. “McClure’s” and “The Century branched to accommodate the growing women and children demographic. “Once-A-Week” became “Collier’s Weekly” and the “The Saturday Evening Post” updated its look, evolving into country’s most popular magazine. In addition, “The Saturday Evening Post” transformed its Sunday women’s supplement into the “The Ladies Home Journal”. As a result, magazine’s shifted their attention to the female demographic, leading to the creations of “Cosmopolitan,
Fashion is a form of expression and with its ever changing ideas and trends it explores and creates an array of identities. As Bennett, A. (2005) states “Fashion…provides individuals with a key means through which to manage their identities in the context of everyday life”. I wish to explore how fashion has developed to which identities can be created by oneself and what is around in everyday life and culture that may influence choice in dress. Is fashion a form of agency or structure? I will continue these ideas around gender and in particular fashion photography and how in which gender is represented within the popular mainstream media. Looking at if fashion photography plays a role in challenging gender roles, and therefore creating new ideologies of identity. Or, does fashion photography intertwine with the rest of media in its representation and stereotyping of both genders? Helmut Newton will be used as a case study and the interpretation of his work. This study will also look at the theory behind androgyny and continuing by also looking at dandyism and if these concepts are being constantly played with in the fashion media.
These days there are blogs for almost everything from hobbies to television shows to movies. This multimodal analysis will consist of reviewing three beauty blogs. Beauty blogs are used for reviews of beauty products such as make up and hair care. These blogs usually also offer posts on style, traveling, and fun recipes. The genre of a beauty blog is quite varied. One specific item of a blog is the two-way communication between author and reader, a blog should be able to contain a conversation. A reader should be able to provide feedback and comments in some way.
Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.
Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.
‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’
In all of these magazines, they display a photograph that takes up the middle third of the page, and this is because the target demographic (men aged 18-30) are generally more likely to view the centre third of the page grid first. Also, all of the magazine names are partially covered, which creates the impression that the magazines are well-known and their names do not need to be fully shown to be recognised.
This essay will be considering the historical development of haute couture by analysing Charles Frederick Worth’s (father of haute couture) key factors in the success of haute Couture. I will then discuss Coco Chanel’s thriving impact on haute couture as well as ready-to-wear caused by the second world war. Saint Laurent’s drift to ready-to-wear and the high street fashion system will also be discussed in order to answer if haute couture is relevant in fashion today. The books I will be analysing and referencing are ‘A Cultural History of Fashion in the 20th Century’ by Bonnie English, ‘Couture’ by Ruth Lynam, ‘How Fashion Works’ by Gavin Waddell. Which will thoroughly breakdown the evolution and historical development of fashion by cultural, economic, environmental and social changes to finally come into a conclusion.
This is quite an old front page of ‘Hello!’ It has one main story and