A Study Of The Pos Of Tourism?

This paper summarizes my research in area of lodging and hotel industry, focusing on importance, ordering and controlling amenities in hotels. I have gather information from hospitality industry journal articles, web sites and also directly from facilities to gain knowledge on importance of hotels amenities and guest perceived value of these amenities. This research also seeks to understand how the hotels can use amenities to attract guest, promote the property, increase sales and set themselves apart from others.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

The marketing mix is what most marketing people call "the 4 P's" and it consists of Product, Price, Place, and Promotion. "Some people will increase the marketing mix to the "five P's", to include people. Others will increase the mix to "Seven Ps", to include physical evidence (such as uniforms, or facilities) and process (i.e. the whole customer experience e.g. a visit to Disney World)" (Marketing Teacher, 2000). The marketing mix is a very important aspect of any marketing strategy and contains "the controllable variables the company puts together to satisfy the selected target group" (Perreault and McCarthy, 2004, Ch 2).

Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target markets objectives are attained. The 4 Ps of marketing are Product, Place, Promotion and Price. Each plays a key factor in the overall successful marketing of a product or service.

Nowadays, travelling becomes a new trend, especially travel abroad. It can open people’s mind and obtain more experience, so, more and more people spent money on travel (Lee, K., 2002). Besides, the development of family leisure brings a new opportunity for hospitality industry in China, for example, the rising of aging market. In China, young age people spent a lot of time on their work, so they have less time to company with their parents. Thus, they prefer to sign up for a tour for them to travel with other people who are in the same age. As long as many people travel around the world, increase hotel

In recent years, a few large national hotel chains such as Marriott, Best Western, and Hilton have dominated the hotel industry. Travelers are familiar with establishments that exemplify dependability and quality at reasonable rates. Many hotels recognize the importance of brand loyalty to guests. In doing so, they have expanded their lodging options that are under one corporate name which includes a variety of hotels from limited service, affordable type hotels, and luxury inns. To help understand the tourism industry and the impact it has on the economy, this paper will cover a brief history with an overview, a SWOTT analysis of the Marriott Hotel, defining and addressing the impact of the real GDP, unemployment rate, inflation rate,

I could say that the main role of the hotel industry is to give travelers cover, sustenance, refreshment, and comparable administrations and products, offering on business premise things that are usually outfitted inside of family units yet inaccessible to individuals on an adventure far from home. For example, the hotel industry caters and provides to the needs of the visitor, like meals and accommodation that provide considerably more than customized facilities etc., because many individuals are travelling not just for business but for recreation and relaxation also. In the literature review, I have noticed an upsurge in tourism that keeps on growing as political opportunities, social and financial correspondence spread over the whole world from national to global growth in the hotel industry.

To achieve marketing targets, marketing strategies are made. These strategies are made on the basis of 4p’s.

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.

The Marketing Mix refers to the controllable parts of the marketing process that can be used to influence a consumer to buy. It also helps a brand to establish a name and distinguish itself from competitors. Marketing is often thought to be just a method of selling or advertising. This idea traces back to the early days of advertising when the primary goal of a marketing campaign was to help a seller sell more product. This is no longer the case in the modern world. While marketing is still used to drive and increase sales, the primary focus has shifted to creating a seamless buying process which helps the buyer buy more efficiently. We live in an information age and buyers want to make informed decisions about everything they purchase. The rise of ecommerce means buyers are no longer limited to 2-3 companies offering a product, they can now choose between thousands of retailers. Buyers demand excellent quality products, and they want them for the cheapest available price. Marketing has responded to this change in demands by evolving into a complex blend of communication and creativity that supports the mutually beneficial exchange of goods or services between interested parties. When we begin to analyze marketing, we can see that is an art which requires a skilled professional at the helm of the campaign. The 4P’s of marketing, an idea introduced in 1964 by Jerome McCarthy, can be used as method of increasing business profitability. In fact,

MARKETING MIX Thus the overall marketing strategy is outlined. The next step is to choose the most appropriate marketing mix – the 4Ps that will bring the company the best response to its wants. Product – the portfolio of goods-and-services the company offers to the target market Price – amount of money to be paid, adjusted to the current competitive and economic situation, in line with buyer`s perceptions of the product`s value. Place – all the activities that make the product available to target consumers, including intermediaries, distributors, sellers. Promotion – all the activities that present the unique characteristics of the product and persuade the customer to buy it.

The four Ps approach to marketing has been widely regarded as the traditional approach to marketing. While the value approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customers, but on the product itself. The major elements of the four Ps approach of marketing are product, price, place, and promotion; by that, the four Ps elevate product in the marketing plan while the value approach components are creating, communicating, delivering, and exchanging offerings.

This research has shown that there are differences in perceptions and expectations of Chinese Mainland tourists compared to other foreign tourists and this impacts upon satisfaction levels. Chinese Mainland tourists spend less on hotel accommodation than other foreign tourists, however have high expectations and expect value for money, making price a major factor in the consideration process for hotel selection and an aspect that the Hong Kong hotel market must consider when marketing their hotels and services, to the Chinese Mainland tourist.

The purpose of this study is to understand the hotel consumer preferences investigation of the hotel industry. In order to success develop in the market, attract more new customers and the hotel managers must focus on retaining existing customers to achieve customer satisfaction is an effective policy. For most of travelers the choice of hotel or accommodation is a high priority. So hotel manage need a good understanding of consumers ' behavior and preferences can assist hotel managers in strategic planning and decision making. (Li, Law, Vu, & Rong, 2013) Customer preferences and choices are the key and importance to the success of the hotel industry development. If through effective methods to understand customer 's views and opinions can effectively change the environment of the hotel industry, give customers a better and more comfortable accommodation. Therefore, researcher through questionnaire is the way to understand customer preferences and satisfaction of the hotel industry. After investigation, this study may provide effective development of hotel industry development direction of the data. Researchers analysis the date, during the analysis included some methodologies Research method, sample size, date collection and analysis.

According to Marketing Teacher (2016) “The marketing mix is the tactical or operational part of a marketing plan.” It plays a vital role in deciding the strategy of any given organization. It is about putting the right product or combination in place at the right time and at the right price. The marketing 4Ps was created in the 1960s by a marketing expert called E. Jerome McCarthy. The foundation of the marketing mix is the 4Ps: