A Study On Bcd Tofu

Our poll was to ask people their favorite fast food restaurant. We thought that out of Chick-fil-a, Zaxby’s, McDonald's, and Wendy’s the most popular would be Chick-fil-a. We also thought that McDonald's would be the least voted for. One reason why people voted for Chick-fil-a was that “The chicken is high quality and delicious” (Murray, Gavin. Personal interview. 3 September 2015.) Chick-fil-a being the most voted for shows it’s liked the best. After Anh voted for Zaxby’s, she said, “Zaxby’s is the most tasteful” (Do, Anh. Personal interview. 3 September 2015.) Zaxby’s being voted for the second most reveals that it’s well liked. The reason why Vince chose Wendy’s was: “It is Cheaper but is still tasty” (Giordano, Vince. Personal interview.

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

I give this restaurant extremely high marks for producing a quality product.” Another bonus is that the restaurant is very popular, meaning the food is in high demand. Therefore the food that is already out doesn’t have time to get old and stale. But consumers don’t just want great tasting food in any amount; they want enough to fill them up until the time comes for their next meal.

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

Despite these statistics only 31% of SME businesses actively operate a social media engagement strategy, this is an opportunity for the already tech-savvy company (Ravensdale, 2015). Doughnut Time 's social media team regularly posts photos of its gourmet treats on Instagram, where it has more than 80,000 followers, as well as on Facebook, where the Doughnut Time page has received more than 55,000 (Schlesinger, 2016). When analysing these main factors, Doughnut Time appears to be posed for product development, taking advantage of opportunities through the use of menu innovation and promotion deals (Newstex, 2014).

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

All of those company did well between their own strength and their own royalty customer. Therefore, new media is a ways for the Sushi Zanmai to attract customer to compete with the other Kaiten sushi restaurant. According to the Corinne (2013), The Chief Marketing Officers (CMOs) has mention that a business who do not know the potential of the social media will be left behind due to lack of customer interaction and customer retention in their business. Consumer and the company’s sales prospects have a various kind of interactive across the multiple touch point in this interactive economy. In this era, customer are always the most important, they expect the organization provide them the thing they want. So that social media have become the platforms for customer engagement. Customers are truly engaged when they feel known and this is what the best use of social media can achieve. Sushi Zanmai come out with Facebook to interact with the public because social media is the platforms for them to deal with customer. So, to improve the reputation of Sushi Zanmai, social media is one of the tools that can’t lack of. Moreover, according to Tood (2013), social media is a new ways for food and beverage company to interact with their consumer. Sushi Zanmai use Facebook to keep connect with their customer by provide information of company to the customer and provide a feedback column for their customer to give feedback such as dissatisfied or satisfaction about their products in order to improve their own company and maintain their reputation. According to Thorsten (2010), by using new media, a company can communicate with the consumer, measure their communication by knowing their related purchase behavior. Thus, in this case, Sushi Zanmai can refer to the

The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).

By expanding their online presence in their social media accounts, Mazzetti’s Bakery will be able to reach a much larger group of people in the San Francisco Bay Area. With their increase in social media presence and expanding to new tactics including Snapchat and Instagram stories, Mazzetti’s Bakery will be able to reach a new audience by using these platforms. Even though Mazzetti’s Bakery has been around for over 40 years, they still need to catch up with the times and utilize Social Media and the Internet to improve the amount of customers they receive on a daily

Tofu is known as bean curd and it’s made of curdled soy milk, then pressed into blocks in a process similar to making cheese. It is a good source of protein of Japanese cuisine. Tofu’s first making and recorded was in China in the Han Dynasty ( 2,000 years ago ) .Then it was introduced to Japan and Korea . Some scholars believe that tofu arrived in Vietnam during the 10th and 11th centuries, then it spread to all other part of Southeast Asia.

Digital media is becoming powerful in the way grocers are communicating and engaging with consumers today. The use of paper, leaflets, newspapers and posters or it can be known as ‘‘traditional advertising’’ is now being switched to digital media platforms. Millennials are utilising digital platforms such as websites, apps and social networking sites as a new way to advertise (The Voice of Food Retail, 2016). Aldi uses Facebook as a form of promotion for advertisement purposes and to increase their brand awareness by providing incentives likewise inspiring followers to interact with their daily posts (Evonimie, 2015). Another social media platform used by Aldi is Twitter in order to interact with shoppers. By interacting through social media,

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Yelp is mostly known for their business online reviews. It originally started as an online website and has grown into an application based for user generated reviews of local business and communities. Customers can use yelp for a variety of reasons other than writing reviews such as finding events, business openings, and communicate with other yelpers. “Yelpers” is a coined name given to users that write reviews and communicate with one another through the website and application. On average, Yelp has over 25 million unique visits through the application and 72 million unique visits through their website. Yelp makes money by selling ads to local business and a variety of services business can use to their

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.