A Study On Brand Positioning At Ashirvad Pipes Private Limited Essay

According to Keller(1993) the effective brand positioning gives a brand a competitive advantage or “unique selling proposition” that determines a reason why consumers are buying this product or service (Keller, 1993). Similarly, Kay (2004) argues that brand’s strength depends

“I hereby certify that this work is my own, except where otherwise acknowledged, and that it has not been submitted previously for a degree at this, or any other university”.

The Brand Techniques simulation is based on cosmetic company’s building of a new brand. Ca’Shara is a United States based cosmetic manufacturer and marketer of skin care, hair care, and make-up. Ca’Shara has an established brand presence and known for quality products. The recent consumer interest in natural products has made Ca’Shara management decide to cater to this segment of the cosmetic market. The company has decided on a 5,000 year old health care system from India called Ayurveda. As the newly appointed Brand Manager, I will be responsible for building the new brand

A close look at the brand identity will help usto assess how successful have been their advertising campaigns in order to create a brand image, while considering the value system of the audience to be targeted.

Establishing a marketing plan involves several steps and requires questions that should be asked and answered while marketing the manufactured goods. It is time to develop and create a marketing plan for The Little Package to be Delivered, a for-profit company, and use this marketing plan to introduce the company’s branding and logo. Beginning with the marketing plan, expand on the intentions which are included in the vision and mission statements set up by management. Around the statements develop, if needed, a brand or logo for the products while highlighting the company’s cause-related marketing or CRM (Sandhya & Girija, 2011). At the same time, maintain the marketing strategies of the company’s strengths, weaknesses, opportunities, and threats or better known as SWOT (Penn 2011). Evaluation of the company will be needed so incorporate a method to establish the achievable means to obtain the campaign’s goals, vision and mission. A thorough examination of distinctive types of market processes will make for effective marketing plan and brand the products properly. This research should be a guide to comprehending how major and minor companies are effective in their marketing campaigns. Once the research is complete then begin to establish the marketing campaign.

* This work has not been accepted in any previous application for a degree or diploma by me or anyone else

I take this opportunity to express my sincere thanks and deep gratitude to all those people who extended their whole hearted co-operation and have helped me in completing this project successfully.

This work has not been accepted in any previous application for a degree or diploma, by me / by us or anyone else.

Lush Ltd. is a cosmetics retailer headquartered in Poole, Dorset, United Kingdom. The company was founded by Mark Constantine, a trichologist and Liz Weir, a beauty therapist. They met in a hair and beauty salon in Poole, England. A few years later, they decided to branch out and start their own business selling natural hair and beauty products.

In this project descriptive research have been used and observe how brand image of ACC has influenced people to purchase concrete products from this company. Concrete is a mixer of aggregate, cement, sand, admixture and water. In present time customers prefer Ready Mix Concrete because it is easy, no need of storing raw materials and the strength of the concrete is higher and excellent. But there are many competitors in this concrete manufacturing industry and we see how ACC concrete ltd has fared among others. This study tells that does brand image really matters in the consumer buying decision.

In this project descriptive research have been used and observe how brand image of ACC has influenced people to purchase concrete products from this company. Concrete is a mixer of aggregate, cement, sand, admixture and water. In present time customers prefer Ready Mix Concrete because it is easy, no need of storing raw materials and the strength of the concrete is higher and excellent. But there are many competitors in this concrete manufacturing industry and we see how ACC concrete ltd has fared among others. This study tells that does brand image really matters in the consumer buying decision.

This integrated marketing communications plan is to help creates a brand image and positioning for AWC. AWC is coming out with new ranges of products and want to promote it to the customers. By listing out the SWOT analysis and competitor analysis, AWC will be able to have a clearer view of how they are going to place themselves differently to customers. Not only this, IMC plan serves as a purpose to study brand positioning and image of AWC, assisting in the upcoming launch of new products that AWC are planning to release to Singapore market.

Article 1: “How does visual merchandising in fashion retail stores affect consumers’ brand attitude and purchase intention?” by Hyun Hee Park, Jung Ok Jeon & Pauline Sullivan

Firstly, I would like to thank my marketing teacher Mrs. Megha Rohra who gave me the guidelines of this project.

Incorporate any material previously submitted for a degree or diploma in any institution of higher education without acknowledgment.