A Study On Customer Satisfaction Towards Cellular Services

The company knows the demands of the customers and they are well orientated in the service and the knowledge of the products and this is the element that makes them prosperous. Jean’s Rare Find Books belief in customer service and satisfaction enables a comfortable and peaceful atmosphere and in return produces a strong customer loyalty for the company. Customer satisfaction and customer retention externally and internally is measured by the perspective of the customers and thus implements the reason for the company’s prosperity. Customer perspective is a key factor on how the customer views the company.

Cellular communications is such a large aspect of today’s industries, and with the number of consumers already with cell phones drastically increasing all the time, it is good to think about the future, and maybe making the customers you already have, happy and content. There are only so many “new” customers you can gain in today’s market. Phone

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

Without customer there is no market. As the customers are regarded as the superiors in today’s market, their satisfaction level and their preferences should be keenly studied

Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

As such, The particular consideration in the advertising plus the imagination in the general public include grabbed by it. During the last few years,Cell phone devices have received dramatical increase as well as there are at present close to a pair of billion dollars usersworld-wide. Indeed, in many formulated countries, cellular phones are getting to be an essential company deviceas well as a part of everyday life, as well as in many creating countries, cellular phones tend to be easily supplantingantiquated wireline

It is the fulfillment response of customers for the provided service or product on a gratifying level of consumption-related fulfillment. While from the firm’s perspective, customer satisfaction is a key that can ensure continued profitability brought by word of mouth and track reports of overseeing organizations. It is essential to fully understand the significant factors influencing customer satisfaction for online firms and marketers to do what they are supposed to do vis-à-vis their online customers.

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

A STUDY ON CONSUMERS PERCEPTION AND SATISFACTION FACTORS OF MOBILE COMMERCE WITH SPECIAL REFERENCE TO THANJAVUR AND TIRCHIRAPALLI DISTRICT

In order to enhance customers satisfaction, we will focus to offer a personal customer service, aim to supply the high quality products and offer at a competitive price. We believe that customers satisfaction is the main point to maintaining the local market share of this target market. The customers are also expected to be in the working class or with steady jobs, possibly families and colleges students.

The customer satisfaction is not only influenced by service quality perceptions but also by personal preferences, situational factors and price (Aldridg & Rowley, 1998; Patterson &

Mobile phones have become most interactive communications tools available. They are now a necessity in the lives of anyone in this century. There are more than five billion mobile phone users globally, which represents over seventy percent of the world population. This is a very large market for any firm to promote its products and services.

Mobile Phone market has a huge demand to improve the service and function from manufacturer’s perspective. Globally , Mobile phones became an important part of peoples life. The life time changes as per the use of devices . In North America , people uses it as a

Mobile phones have become the most popular platform of communication in many developing countries, such as India and Korea. As of today, cell phone ownership is more common than landlines in these two emerging countries. There is a huge difference in the role that cell phones play in these two developing countries, yet there are many similarities as well. Overall, mobile phones have made a large impact on both India and Korea in ways such as regulations, beneficial developments, and even addiction.

To assess the MNP it is of paramount importance to understand the psyche of the Indian consumer. More than 95% mobile subscribers are prepaid, reflecting a price sensitive consumer. This in conjunction with aggressive price competition has led to a high churn rate. Under these circumstances MNP should be high in demand. But contrary to this in the first 12 months after MNP implementation in 2011, only 5% of the churning customers preferred to take benefit of MNP, clearly indicating lower affinity for the same number.