A Study On Hawaiian Airlines

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Since their inception in 1929, Hawaiian Airlines (HA) has continually grown to become major player throughout the Pacific. In 2013 HA finished that year with their “sixth consecutive year of profitability and a record passenger count of 9.95 million.” (Hawaiian Airlines, 2014) By the end of 2014 HA will have a fleet of “three ATR-42s, 18 B717s, 10 B767s, and 19 A330s.” (Hawaiian Airlines, 2014) This young fleet will continue carrying passengers on roughly 212 daily jet flights to “20 domestic and international destinations in the Pacific region” for the foreseeable future. (About Hawaiian, 2014) So much positive business news however is often balanced out with the negative. Luckily for HA their positives largely outweigh the negative business aspects. Because HA has operated so effectively and efficiently for the past six years, it’s hard to justify changes to their current business plan. 2014 is shaping up to be yet another big year for HA keeping in line with the positive business trends of the past. If past profitability has any influence on the future then HA seems to be in a great position to remain profitable for the foreseeable future. When looking at the measures of airline profitability the Revenue Passenger Mile (RPM) and Available seat miles (ASM) are usually the go to measureable items. Figure 1 offers a visual comparison of the first six months of 2014 compared to the first six months of 2013. Highlighted is the RPM and ASM for Hawaiian’s total
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