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A Study On State Bank Of India

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Chapter 6
FINDINGS OF THE REPORT

The following are the major findings of the report:
1. It is evident from personal observation and also from the analysis of 5.1,5.2,5.3 and5.4 that:
• Almost 95% of the people in Guwahati have their accounts in State Bank of India. This is because everyone has the stereotype that State Bank of India is the best amongst all the banks.
• The younger generation people are comfortable in banking with the privatized banks while the elder generation seems to be comfortable with the nationalized banks.
• Now a days, it is found that customers are willing to have their accounts in multiple banks rather than having it in one bank.
• When asked about the people about which sector they would prefer banking with, …show more content…

• Also other services like statement enquiry, insurance services, mobile and internet banking etc. are also gaining importance day by day and these have to be looked by the banks seriously.

2. It is evident from personal observation and also from the analysis of 5.5.1, 5.5.2, 5.5.3, 5.5.4, 5.5.5 and 5.5.6 that:
• The various facilities provided by the banks like availability of information brochures, ATM machines in convenient locations, no long line ups at counters etc. are very important now a days to gain customer satisfaction regarding the banks they are banking with. Also the customers like a pleasant and attractive décor within the banks so that they can feel relax while doing their important work with the banks.

3. It is evident from personal observation and also from the analysis of 5.6.1, 5.6.2, 5.6.3, 5.6.4, 5.6.5 ,5.6.6 and 5.6.7 that:
• The manner, appearance, efficiency, professionalism and knowledge of the staffs of the bank also play an important role in driving customers to their respective banks. The reason is that if the staffs are not able to handle the queries or problems of the staffs then the customers are not tempted to do banking with a particular bank. This may be either with a nationalized or a privatized bank.

4. From personal observation and also from the analysis of 5.7, 5.8.1, 5.8.2, 5.8.3, 5.8.4, we can find that:
• Statements that the bank provides are

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