A Study On The Berkeley Hotel

Customers are the backbone of every business which is why building a solid relationship is essential to the success of every business. In order to remain competitive companies must be able to meet the needs and wants of their customers. With new hotels and casinos on the rise in the Caribbean, the hotels and casinos operated under Diamond Cluster Entertainment are struggling to remain competitive. Their competitors are making themselves known via social media and other online marketing strategies. This company is ignoring the importance of social media which is why they are struggling to remain competitive and build a solid relationship with their loyal customers. Their competitors are also investing in loyalty programs that offer customers free rooms, room upgrades, casino credits, and other perks.

Unlike traditional supplier/buyer relationships that had a narrow focus, contemporarily such relationships are becoming more strategic thereby yielding adequate reduction of risk and good technological leverage etc. It should be recognized that this relationship is the most powerful process of consumer satisfaction.

The service industry interacts with our lives on a daily basis. Services can be defined as deeds, processes and performances. When considering the differences between products and services, intangibility and the fact that a service cannot be touched, tasted, viewed or tried on are terms often used (McColl-Kennedy & Kiel 2000). Services differ from goods in essentially four ways: (1) intangibility; (2) inseparability; (3) heterogeneity; (4) perishability (Kotler, Brown, Adam, Burton, Armstrong 2006). To deliver a quality service, managers also pay attention to the importance of tangibles that support service delivery as well as service delivery blueprinting. Managers must also accept that service failures occur and be able to

Hilton Hotel is founded by Conrad Hilton, they started their operation since 1919 and since then, they become one of the well-respected premier hospitality organizations with diverse employees worldwide. Currently, they have more than 4,600 owned and franchised hotels and resort chain in 100 countries. It has more than 200,000 rooms to accommodate guests from different parts of the world. It has more than 400,000 employees and team members to answers the needs of their guests (Hiltonhotelworldwide.com, 2016). In most of their branches their organizational structure is simple, with managers and supervisors from a different department, including admin, marketing, finance, human resource, concierge, food and beverages, housekeeping and etc.

To start, Schroeder, R., Goldstein, S., and Rungtusanatham define supply chain as “the set of entities and relationships that cumulatively define materials and information flows both downstream toward the customer and upstream toward the very first supplier.” Schroeder, R., Goldstein, S., and Rungtusanatham goes on to identify supply chain management as “the design and management of seamless, value-added processes across organizational boundaries to meet the real needs of the end customer.” Organizations have to prepare themselves to the best of their ability in order to provide or their customers. Customers expect to receive the upmost service, regardless of the type of organization they make contact with.

In Zimbabwe, Harare is an unbeatable destination for hospitality services of all sorts. Hospitality is the harmonious mixture of shelter, food and beverage, the physical environment, the behavior and attitude of people, Pizer (2011). The hospitality services are mostly found in hotels and a hotel is ............. The researcher wants to find out what are the challenges that are faced by the hotels in Harare. The researcher embarks on this study to gain a deeper understanding of the research problem and to hone the research problem solving skills in the area understudy. The researcher carries out this research by desire to understand the challenges that are faced by hotels, and also to determine whether the findings will have the significance in addressing the research problem. Hotels are part of the greatest contributors that contribute towards the Gross Domestic Product (GDP) of Zimbabwe, Deswell (2007). The hotels are responsible for being hospitable because hospitality is essential in attracting visitors to the establishment such as the star rated hotels. The research is worth doing because it provides a fresh insight about what solutions to implement so as to avoid future operational challenges that will continue to affect the operations of hotels in Harare. The study also sought to identify the challenges that affect the hotel operations in Harare with a view to recommend measures that can

Customer care and efficient operations can give hospitality related business a decided competitive advantage, and improved technology in hospitality industry which allows these businesses change in both areas.

Hospitality Management is a difficult and competitive market, and any lack in customer service can result in defecting customers or the termination of a relationship between a customer and a service provider. In this paper we will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. Hilton’s customer service ranks as one of the top hospitality providers in the United States. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer expectations through the use of employee training and their decreased the customer service gap through employee retention. We will also look as how Hilton co-partnered with Citibank in order to offer its Hilton Honors member additional benefits in order to keep in line with the customer service that the customers have come to expect.

Supply chain management places importance on managing the customer relationship, as well as the supplier relationship. By effectively managing these relationships, the company can become more competitive, while increasing the quality of the product to the customer. Placing emphasis on the supplier relationship and the businesses along the supply chain increases product efficiency and quality. The importance placed on the customer relationship focuses on the demands and needs of the customer. Through effective communication within the relationships along the supply chain, a basic balance of supply and demand is established.

The information in the first part of this report supports the notion that effective business enhances the customer experience for an organisation. It indicates some key skills that must be implemented to ensure the customer experience is of a high standard. Customer experience can be defined as the interaction between customer and organisation and perceptions gained through their experiences. A successful company should strive to provide high customer experience and ensure this standard is maintained through the life of the customer relationship.

The city of Winchester, Virginia is steeped in history. Due to its location near busy Interstate 81 visitors have easy access to this colorful town. Lucky for travelers the George Washington Hotel is there to stay in convenient comfort.

As part of learning outcomes for Managing Service Quality class, we need to critically assess and identify services issues regarding their customer satisfaction of a hospitality organization of our choice.

The research paper aim to evaluate a business report for Ashford International Hotel’s Food and Beverage department so is to help them enhance their services for their customers. The report intents to highlight the target market of the hotel and detailed marketing mix and audit on the basis of Macro and Micro analysis to formulate appropriate marketing strategy for the hotel. It concludes on a set of recommendations for Ashford International to help them overlook several options that would further help them increase their services.Ashford International Hotel is a UK based modern hotel nearby Ashford International train station with magnificent location that attract tourist and nearby town people towards the Ashford for tourism purposes. The

Allowing to Jarvis & Mayo (1986) the hospitality business must pursue market-share gains, rather than market-growth gains. Capturing new customers is expensive because of advertising, promotion and sales costs, and start-up operating expenses. (Reichheld, 1996). Once customers have made a decision about a brand or an organization and they are satisfied, they can become loyal customers (Assael, 1991). This means that they will make purchases again in the future and recommend a brand or organization to friends (Dick & Basu, 1994). Loyal customers are not so susceptible to negative information about a brand or organization as non-loyal customers (Ahluwalia, Unnava, & Burnkrant, 1999) and they choose the products over others, even those with better features or lower prices (Assael,

In todays competitive environment, the issue of customer relations has become ever more important. With such wide choices available to the customer, the slightest dissatisfaction can easily result in customer taking their business else where. There are many methods available for an organisation to establish and maintain positive relationships with customer to help them retain their business.