A Study On The Luxury Hotel Industry

Qualitative method is using open-ended questioning, non-statistical research techniques, or value-based observations. In this research, three main methodologies are adopted as focus group, distributing questionnaires and conducting personal interviews simultaneously. Methods are all appropriate and contributed to a comprehensive research. The reason is that aim of this research is to acquire an in-depth understanding of

Qualitative research uses data obtained through methods such face- to- face interviews, observations, and focus groups. Data is analyzed by looking for trends and patterns. Quantitative research use numerical and statics to process the answer specific questions. Statistics used to support assessment of research. Analysis techniques are used to report are affected by the questions addressed and type of information that is expected in the research discoveries (Wakoff, 2007).

Qualitative research is a broad field of inquiry that uses unstructured data collection methods, such as observations, interviews, surveys and documents, to find themes and meanings to inform our understanding of the

Within this assignment we are asked to identify if the research article that we choose for this unit is either a phenomenological approach or a generic qualitative approach was used, and then describe the physiognomies the evidence to support the identification. We then must explain and identify the main phenomenon that was under investigation in the research; describe the qualitative approach to analyzing the data in this study; describe what the data collection process as well as the role of the researcher; and evaluate the scientific merit of the selected approach. Next we will discuss how did the approach we used (either phenomenology or generic qualitative) help the researcher to answer the research question, and how differently might we have designed the research study differently?

Qualitative research method is a systematic strategy used for gathering information that are non-numerical, that is, they use visual and narrative words instead of using number. The data collected are from comprehensive case studies, focus groups a qualitative research approach whereby subjects answers an open-ended interview questions, likewise each others ' comments; ethnographies or field observation. (Headlessprofessor, 2012)

Qualitative research is conducted in a natural setting and attempts to understand a human problem by developing a holistic narrative and reporting detailed views of informants about the culture of a problem. It forms a report with pictures and words. One of the most important distinctions that sets qualitative research apart from more traditional types of research is that qualitative research is holistic in that researchers study phenomena in their entirety rather than narrowing the focus to specific defined variables” (p. 93). Similarly, Cresswell (1984) indicated that qualitative research “is defined as an inquiry process of understanding a social or human problem, based on building a holistic picture, formed with words, reporting detailed views of informants, and conducted in a natural setting” (p. 2). Cresswell’s definition clearly delineates the major characteristics of qualitative research. Pg. 50 (Smith & Davis, 2010).

Qualitative research is a type of research that involves word rather than numbers. This involves looking at feelings, opinions and emotions. Qualitative research is concerned with trying to explain why rather than what or how many.

This chapter presented the research design for addressing the research questions guiding this study. This chapter detailed the design of the research. Research design, sampling process, data collection and analysis were the main aspects that were detailed. The study was conducted by making use of a questionnaire.

This chapter discusses the methods used in the study. It consists of research design, data and data source, data collection and data analysis.

Qualitative research methodologies are designed to provide the researcher with the perspective of target audience members through immersion in a culture or situation and direct interaction with the people under study. Qualitative methods used include observations, in-depth interviews and focus groups. These methods are designed to help researchers understand the meaning people assign to social phenomena and to elucidate the mental processes underlying behaviours. Hypotheses are generated during data collection and analysis, and measurement tends to be subjective. In the qualitative paradigm, the researcher becomes the instrument of data collection, and results may vary greatly depending upon who conducts the research.

Qualitative research explains, describes and characterizes the subject of investigation by focusing on words rather than numbers. It mainly collect the non-numerical data to describe a problem and helps to create ideas for further research. In qualitative research, data is collected through focus groups, interviews, direct observation or evaluation of archival material such as newspapers. Qualitative research has a qualitative dimension and relies on background and context to analyze data. In this study, researchers are interested in understanding the meaning people have constructed, that is, how people make sense of their world and the experiences they have in the world. Though a qualitative research, a wide array of dimensions of the social world can be explored, including the texture and weave of everyday life, the understandings, experiences and imaginings or our research participants, the ways that social processes, institutions, discourses or relationships work, and the significance of the meanings that they generate. Qualitative research involves an explanatory, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or to interpret, phenomena in terms of the meanings people bring to them (Pennsylvania State University, 2016).

Qualitative research is a broad term for exploratory methodologies described as ethnographic, anthropological, naturalistic, field or participant observation research. It addresses the significance of looking at variables in the natural setting in which they are found in research. Relations between variables are essential parts of the research. Detailed data is collected through open ended questions from the respondents. The interviewer is a fundamental part of the research (Jacob, 1988).

Qualitative research is the technique that is used as a part of exploratory research and to derive the independent variables. There are different methods through which we can conduct the qualitative research. As a part of this study we have adopted the following methods:

Challenge in the Assumption –Lack of branding might result in a loss of reputation for the Hotel. This aspect is true for almost for most of the hotels as branding is a part of the marketing strategy.

Qualitative research is a technique of promoting research that stresses the quality according to the user’s point of view and approaches. In depth interviews and focus groups are best examples of qualitative research. [Laura Lake, 2009]