A Study of Tourism in Thailand

TASK 2 - DISCUSSION PAPER (2362 words) Abstract Introduction Aims & Objectives Methodology Discussion & Conclusion Impact of the Macro Theme in the events industry Impact of Government Policies in the Events Market Competition Recommendations Requirements and Adaptations

In Thailand, there are so many different kinds of tourisms such as ecotourism, marine ecotourism, and geotourism. The meaning of geotourism is to travel to a natural developing environment and maintaining the environment. People have the desire to travel and develop environments at the same time. There are both positive and negative effects that concern the environment. Some positive effects include increasing tourist numbers and raising the local people’s income. A negative effect would be destroying a beautiful environment.

As well as providing opportunities to increase direct expenditure at a destination, they can also contribute substantially to a destination’s range of tourist attractions, facilitate media coverage for the destination, promote awareness of the destination for future visitation and lead to the construction of new facilities and infrastructure. The prominence given to special events by governments and tourism marketing organisations has resulted in some destinations seeking to specialise in the creation and hosting of special events. There is also a trend towards the construction of ‘mega-venues’ catering for conventions, trade shows, art and sporting events.

Hallmark events are one-time or recurring events that are usually characterised by positive image and uniqueness of the destination, high level of media exposure and being referred to as ‘mega’ or ‘special’ events. Hallmark events can include cultural, political, religious, commercial and sports events of international status. The aim of this event is to gain competitive advantage, create interest, attract attention and to ensure high prominence in the tourism market (Page & Connell, 2014).

Short term effect: giving a really bad image of the country abroad, as people’s awareness is rising, thanks to social media and the fast digital communications. Potential tourists could choose to boycott the country on purpose. Tourists’ habits and concerns are nowadays changing, as the world get more and more concerned about environment and biodiversity.

Tourism is a beneficial industry to many countries, but has the potential to be one of its biggest threats. Tourism is a multimillion dollar industry for some countries but sometimes the money that is made from it is not worth the harm it is doing. From environmental scars on the country itself through pollution or physically changing the environment through deforestation and landscaping for building hotels and spas to help make tourist feel comfortable. All of these things are sometimes done with the benefit of the country in mind but ends up doing the opposite. Tourism has an array of benefits to a country in which are exploited to hide how it is destroying the countries environment, culture, and making it more and more dependent on the money

In the previous chapter we have seen how event marketing helps the company to promote their products and also increase brand value. However, with growing demands of customers, increased competitors and technology,an emerging technique called Marketing Mix has been coming into vogue. This term was first coined by Neil Borden in the year 1953 as an extension of the work created by one of his associates James Culliton in the year 1948.

Tourism is one of the most exciting and progressive industries in the world. Tourism today is a leisure activity of the masses. People travel to international destinations to break the regular monotony of life. They are mainly attracted by either the scenic beauty of its nature or by fascinating leisure, sports and adventure activities offered by the destination. However, every destination has some internal strengths and weaknesses that either enhance its capacity to attract foreign visitors or diminish it. Similarly the external environment can create various opportunities or exposed to threats as well.

Thailand’s economy is surprisingly resilient. They have proven their economic strength by surviving years of political turmoil. They also have a solid reputation for attracting export-oriented manufacturing industries from foreign investors for processed foods and beverages. Thailand brought in approximately $52.3 million in revenue for 2016, through the food and beverage market. Thailand is projected to see a rise in revenue, from $52 million USD in 2016 to $125 million USD in 2021, making Thailand more marketable for opportunistic foreign

Travel and tourism marketing are often categorized into several categories that are mainly related to public and private tourism marketing, national and international, demand and supply (Camison, 2000). Also, marketing plays a crucial role in the tourism industry due to its influence on behavior, attitude, and psychology of consumers that can positively affect the various phases of the entire decision-making process (Wynne et al., 2001). In fact, according to Wirtz and Mattila (2004), consumer behavior is considered as one of the most crucial issues of the tourism marketing due to the changed economic and social environment. Customers choose hotels and other hospitality destination for several reasons, such as available budget, facilities, quality of product offered and other factors. Consequently, manager and marketers need to identify those factors that enhance their opportunity to be chosen by customers in a market that offers a wide number of similar competitors.

Tourism has taken a toll on many Native Hawaiians and is a huge human rights issue today. Most Hawaiians dislike tourism greatly due to the selfishness and greediness tourists bring to their home country. The pastor at a small rural church on the island of Kauai, Reverend Kaleo Patterson, has witnessed and dealt with numerous Hawaiians who struggle with the issues of tourism. Numerous vacation resorts that attract tourists have taken over gravesites of Hawaiians that have passed away. Due to this problem ancient Hawaiians have to partake in reburials. Tourism causes destruction to coral reefs and rivers because of mindless pollution. Reverend Patterson has protested and given public hearings in effort to acknowledge her fury on tourism. Tourism has brought an uncontrollable worldwide business that has no sympathy or thoughtfulness for the original people of Hawaii.

Planned, organized and executed special events that achieved specific marketing and financial objectives to attract and retain membership

Another aspect of impact of tourism on a country’s economy is that it facilitates the expansion of the market of goods and services. Foreigners come to a country willing to spend money on different goods and services, thus increasing the amounts of sales. This is a great chance for producers and service providers to receive larger profits. This concerns not only hoteliers, tour operators, and souvenir shops owners. Public transportation, retail stores of different kind, restaurants, and cafes benefit from international tourism. Obviously, if these industries are in demand, businesses will be expanding. On the one hand, it means that more money is paid to the budget. On the other hand, profits generated by the owners are spent inside the country, affecting almost all the fields of the

Tourism is often synonymous to traveling for pleasure and education. It is also a business of attracting tourists and providing for their accommodation and entertainment. In many countries, tourism is an industry for earning Inland Revenue and foreign exchange. The many businesses that grow concomitantly with development of tourism include airlines, shipping, hotels and restaurants, finance companies, tour operators, travel agents, car rental firms, caterers and retail establishments and together,

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry