A Study on 7p S of Marketing Mix on Pantaloon

How will a consumer decide whether to purchase a good? When a consumer purchases a good, what does this reveal?

Flight Centre is Found by Graham Turner in 1981, its first store open in Sydney, increases day by day, Now they 2500 worldwide stores which operate Australia, USA, India, China, New Zealand, Hong Kong, South Africa etc. They are first ever decline in the profit year 2005. More where stores available in all prime location near to all amenities and public can reach their easily.

This is a strategy that can apply to products with consumable supplies. This is where the pricing at high prestige levels, otherwise they will not sell; customers equate higher quality with higher prices.

Describe the promotional mix used by two selected organisations for a selected product or service.

Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

The marketing mix is a desirable place to begin when you are thoroughly considering creating a new product or service, and it offers you some

Perceived service alternatives are defined as “other providers from whom the customer can obtain service” (Zeithaml et. al., 2013, p.59). If customers have several service providers to select from, or if they can provide the service themselves, then their levels of adequate service are greater than those who believe it is not possible to get superior service in another place (p.59).

​the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.

In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix and how it impacts the organizations developmental marketing strategies and tactics.

A marketing strategy is the combination of the target market, or the customers the marketing is intended to reach, and the marketing mix. Product, price, place, and promotion are components of the marketing mix, or the four p’s, which create a value for the customer (Perreault, Cannon, & McCarthy, 2009). For this reason, the customer, who is not part of the marketing mix, is the center of the target, surrounded by the elements of the marketing mix. The ultimate goal of a marketing strategy is to create value for the customer, which allows the organization to increase customer satisfaction and results in repeat customers and additional equity for the organization (Armstrong &

Kotler and Armstrong (2010). The marketing mix is often crucial when determining the MOGH unique selling points and how to market them correctly.

Since the demand for the brand has traditionally outstripped supply, the company can easily and without loss charge a premium from its customers. As mentioned the company sells its products at a 100% markup and which in turn translate into increased revenues.

The last alternative could be to create a better marketing about their products, to compare their brand with the competition so the market can understand that the differences between prices is because of the good quality, the brand name, the knowledge, and that they are the only ones, the expert ones on those kind of products.

Exchange process is when two or more parties' gives something of value to each other to satisfy each party's perceived needs. Exchange process at Burton Snowboards creates a profitable relationship between the company, employees, snowboarding resorts and riders.

Formulating an effective marketing mix is like cooking your favourite dish with the right ingredients in right quantities. Imagine what will happen if you are preparing your favourite desert and you put in a lot of salt instead of sugar, or making a savoury chicken and put in a lot of sugar and miss out on the spices? I bet these dishes will be disasters and they will rest in peace in your garbage bin.