A Study on Consumer Perception Towards Online Grocery Store

Online shopping has emerged in India as a new trend of shopping now a days and is quickly absorbed in our routine life . Due to wide spread internet access by shoppers and e - commerce widely usage by traders, online shopping is rapidly growing in recent years. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . The study was undertaken among the students of Ludhiana. The results of the study is that educational qualification of the respondents and factors influencing online shopping are independent.

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The grocery store seems like an everyday simplistic duty that everyone in American society has to do to feed their family. Yet there is a lot of trust that goes on through the process. Consumers are made unaware of where the products come from and not only that trust is slowly diminishing with online grocery shopping.

It is also a market that is relatively untapped (e-commerce groceries) while at the same time servicing a market that is always needed (people always need to eat). However, in unstable economic times, people will unlikely pay for a luxury service such as this. People with low discretionary income will go to a local grocery store and buy food on sale, instead of paying for extra delivery fees. Another cost saving benefit of ordering online is saving on ever increasing gas prices.

Increase in online grocery shopping segment. As the market is heading to provide maximum consumer value by reducing time consumed for customer, online shopping or pick-up items trends got more attention from all players. Pressure from the new entrance like Amazon can change the game play.

The increasing dependence on online marketing around the world can be a challenge in keeping goods and services at a low price. A growth in populace is a nonstop link to an increase in products and services vital to withstand the population; this means that the essential products are not going to decrease but in fact increase significantly. Therefore, the marketing team must prepare its promotional strategy, it must transform the characteristics of the “4 P’s”, marketing strategy,” (place, product, price, and promotion). The products and the prices must be dependable, and the promotion of online shopping must be encouraged and with these strategies SAM’S would attract potential new consumers. Sam’s Club will target typical consumers that use

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

Among the trends in grocery sales is the rise and availability of digital consumerism, particularly among the youngest generations of shoppers. According to analysts, “one-quarter of online respondents say they order grocery products online, and more than half (55%) are willing to do so in the future.”This trend is attributed to the “growth of online grocery shopping is

Online shopping and in- store shopping are different in various ways. Online shopping has become an increasingly common staple of life in the 21st century. It is popularity can be credited to the fact that convenience highly valued in our world today. Online shopping is most convenient for individuals that don’t have time to go to the store. If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find item. All you have to do is type in the item you are looking for and it’s there. Once you find the item, you can order it anytime because online stores never close.

The rise of e-commerce and online retail has altered the general trends in this industry. Grocers such as Whole Foods Market, Kroger Co., Safeway Inc., and Fresh Market have adapted to this new technology of customers ordering groceries online and then picking it up without having to walk around the store to do so. The trend is also adopted by

This section will analyze the background, scenario, aim and reason behind to choose this particular topic that is Online Grocery (E-Grocery).

1. As a customer, what do you want from an online grocery store? How does consumers’ behaviour differ when shopping for groceries on-line vs. off-line? What are the implications of these differences on the operations of an on-line vs. off-line store?

Internet Research. 2005, Vol. 15 Issue 3, p335-352. 18p that consists of seven focus groups from different parts of the country tried finding about the perception of consumers on the concept of online grocery. The research indicated some positive and some negative beliefs, which were remarkably congruent across groups. In the minds of consumers, while the concept has advantages of convenience, price and product range. Disadvantages, such as the loss of the recreational aspect of grocery shopping could act as mental barriers where one bad experience can result in permanent disapproval of the

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Supermarket e-commerce stores that have altered business practice grow very fast. The popularity of online supermarket increases every year. Keynote’s study (as cited in Hand, Riley, Harris, Singh, and Rettie, 2009, p. 1205) explain that in 2006, the percentage of online supermarkets are higher approximately 35% than previous year. It could be that customers will shop online only in the future if the popularity of traditional stores go down. In addition, many supermarkets such as Walmart, Coles, and Giant are starting to build e-commerce. Online supermarket grow