A Study on Customer Satisfaction on Bsnl Mobile Services

4. The key methods of collecting primary data (1.1). Justify the choice and application of data collection methods and research instruments to explore an area under investigation (2.3). Evaluate their relative strengths and weaknesses (2.4)

This chapter outlines in detail how the research will be conducted, starting from the research philosophy, research design, data collection and analysis methods.

Primary data consists of original information gathered from sample size of 50 respondents residing in Bangalore, India.

The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external

Apart from vast network expansions, especial emphasis has given for introducing latest technologies and new services like I-NET, INTERNET, ISDN (INTEGRETED SERVICES DIGITAL NETWORK), IN entered in mobile communication. BSNL has all the new services send technological advantages, which are available with any well, developed Telecom network anywhere else in the country.

This is an important part of the long-term growth potential; weed out those customers who are more effort-intensive and seek to increase their value to the company or reduce their impact on the workforce; have them buy more or don’t sell to them. This area also focuses on customers who spend more with competitors, so efforts might sway their loyalty. It’s all about customer lifetime value.

The questionnaires will be correctly labelled to ensure survey data will be correctly linked. Verify that all surveys collected have signed consent forms. Track and analyze data as it comes in. All data will be stored on computer files for easy access and to comply with privacy laws. In conducting of the pilot testing, efforts were made by the researcher to ensure the setting, choice of participants and interview methods were as close as those intended in the main study as possible. Interview the participants on any difficulty they encountered while responding to the questionnaires. Record and analyze their responses for drafting the final questionnaires. This form of data collection and management aims ensure the collection of accurate and reliable

The survey is conducted by TNS BMRB on behalf of the Office for National Statistics.

A sample of 100 varied response ranging from 10-40 in age was taken into consideration from Manipal. There were 4 factors obtained by performing factor analysis and details of it are included in segmentation.

Time limit is also a major constraint. The study had taken into consideration both during demonetization and post demonetization between the periods of 10th November to 25th November.

The Data has been collected from 100 customers, through questionnaires, by using simple random sampling. In addition interaction with the staff of Hero MotoCorp Ltd has also given some information.

Empathy is an important parameter for customer satisfaction. Vodafone India is recommended that they conduct market analysis to understand customers’ requirement in terms of call rates, data charges, special offers

Description of the procedure used – Provide a clear overview of the methods used in the research such as interviews, surveys, etc. Also include the number or respondents and the types of analysis (including statistical analysis) that was involved.

The research was based on the administered questionnaire completed at the convenience of the employees.

Only 4% respondents had access to internet always, whereas 28% had access sometimes but 68% never accessed internet in their life despite government promoting digital literacy. 36% people had access to internet sometimes in Maharashtra, whereas only 27% in Odisha. Overall access to internet in these GPs are very low. Maharashtra had higher access to internet as compare to Odisha.