A Study on Internet Marketing Strategies

However, in opposition, social networking sites is based on sharing information and so, in the Internet economy and the exchange between users and websites would be beneficial to both ends. As the users’ valuable activities and information has become the base for

M2 – Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.

platforms in our daily life. According to the 2012 statistics by the largest social networking site Facebook,1 there

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

The purpose of this report is to develop an online strategy and create advertising ideas for Mary and Joe Johnson, the owners of Book Bunker. E-Commerce is what businesses and consumers use to buy, sell or exchange products and services over the internet. “E-commerce is a major factor in the U.S. economy because it assists companies with many levels of current business transactions, as well as creating new online business opportunities that are global in nature.” ("Define e-commerce,"). This is considered a business-to-consumer model because the business will be conducting business transaction and communicating with

With technology growing at an exponential rate it has become nearly impossible to escape the digital era. The internet has been around for over two decades, the first website was launched in 1991(Schroeder). Within these years there have been millions of website creations, all with a slightly different intended purpose or audience. One of the biggest and expansive subgroups of the internet is social networking. Social Networking is defined as, “Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content,” (Merriam-Webster’s Collegiate Dictionary). Social networking has taken over the world, but ?

Social networking is a way of connecting people in the virtual world. Social networking websites have exploded in recent years,

U12 M2 – Analyse the marketing opportunities and challenges faced by a selected business when using Internet marketing

Clearly social media can have a direct impact on consumer purchasing patterns, and it has increased the amount of online shopping for several companies. Authors Chung and Austria examine in their article Social Media Gratification and Attitude towards Social Media marketing Messages, the effect that this phenomenon has had on online shopping value: “According to the “2010 Social Media Report” from ForeSee results, 69% of online shoppers use social media. Fifty-six percent of shoppers indicate that they visit e-retail websites on a social networking site and that website visiting affects consumer purchase intention” (?). Costumers find it convenient to visit a company’s Website after seeing an ad in any popular social networking site. It requires minimal effort form the customer and it signifies an important portion of sales to a company. However, Social Media has not only had a positive financial impact on a company, but as it rapidly grows it has now

To figure out the future of Facebook we need to dive into the past Internet, the fast growth and even faster decline of earlier social networks like Myspace can show us what we should be looking for. It was only May of 2009 when Facebook surpassed Myspace with nearly 70 million users, a number dwarfed by current “populations”, but was newsworthy at the time. Every social network needs one thing, to be cool. The glitches or unused features can be overlooked, but if something’s cool it will gain a huge following. This reason was responsible for Myspace’s success and directly related to its demise.

The recent explosion in computer-mediated communication has led to a phenomenal up-surge in the availability and use of social networking sites.

Over the last decade and the advances in global communication, Internet speeds, and the availability of Smartphones, Laptops, and more memory in computers, online social networks have experienced huge amounts of growth, turning into robust multi-million dollar sites and receiving attention from politicians, marketing professionals of all types, educators and scholars. In fact, MySpace and Facebook, two of the more popular online networks in the United States, account for almost 10% of all Internet usage and have a huge growth of about 200,000 profiles daily (Tancer, 2007). This growth is so powerful that MySpace was sold in 2005 for almost $600 million, Microsoft purchased 1.6% of Facebook for $240 million in October of 2007 (Liedtke, 2007). Facebook posted a controversial and still unheard of Initial Public Offering in February 2012, causing a great deal of concern within the investment community, yet slowly recovering as of July 2012 (Levisohn, 2012). Based on the manner in which Social Networking has changed the manner in which marketers, politicians, and culture views interacting on the Internet, and the changes in behavior engendered by them, they can be defined as egocentric social groups (Boyd and Ellison, 2007). This trend, particularly in light of the media attention from the IPO, will likely assure Facebook's growth potential over the next few years, particularly using its library of user information and data.

A particular study has distinctively mentioned that Facebook is considered to be a dominant social networking site with an audience of approximately 160 million visitors each

Social networking sites are a relatively new innovation but have rapidly become integral in the daily lives of the majority of people, not just in the United States, but in most developed countries in the world. The most used of all of social networking sites is Facebook, but sites such as Twitter, Snapchat, Instagram, and WhatsApp are also widely used. Social networking sites make connections to others all over the world both easy convenient.

Social media is not a new concept to our society, it has been effect from the 1950’s commencing with the phone era but has only recently been mainstreamed into our culture and business world. The late 1960s saw the existence of the internet as a network but the World Wide Web officially developed in 1991. The first social network was recognized in 1997 and increased in popularity around 2002-3 thus breeding a new technology age and culture. With the increasing and some would state ‘alarming’ rise of social media (network), it has cultivated an age in the 20th century where news and