A Study on Role of Advertisement in Promotion of Tourism in India

The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles

Advertising costs have risen in recent times and is becoming an expensive way to promote their

Which of the following is true about the series of stages that the individual customer goes through in the process of adopting a new product?

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

  Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards.

“Advertising typically is defined as a media-based line of communication used by a business to call the public’s attention to its products or services. Advertising is a major marketing technique” (Advertising, 2018). “An advertising message usually focuses on the key benefits of the product that are important to a prospective buyer in making trial and adoption decisions. The message depends on the general form or appeal used in the ad and the actual words included in the ad” (Kerin & Hartley, 2017).

Identify and explain the five stages of the consumer buying process. Give examples of marketing activities designed to influence each stage.

companies use advertising to induce potential customers to purchase their products and services. The intro-

6. The commercial’s design applies to which step in the hierarchy of effects model? Briefly, explain.

The term advertising, the peaking of one’s interest about a product or service offered, has been used since the 1500s. For over five hundred years, companies and inventors have been influencing consumers to buy or invest in their products through advertisements. These ads can come in all types, shapes, and sizes. They can range from radio, print, television, web, or even advertisements by word of mouth. The idea of advertising can be complicated to understand, but why ads need to be used is very simple. Advertisements tell people what is out there to buy.

o Advertising is a method of marketing and communication used to promote or sell a good, service or campaign. For example; TV adverts, radio commercials, billboards, pamphlets, etc.

Advertising attracts and informs current and potential customers about a product or service. Advertising usually increases a company’s sales volume which creates higher profits over time. Yearly financial data was obtained from Target Corporation’s from 2001 to 2015. The annual sales revenues and advertising costs were extracted from the data.

According to Dotson, M.J. andHyatt, E.M. (2012) companies rely heavily on promotional schemes. They spend huge promotional budget (75%) on sale promotion. The relative weightage for advertising is lesser and amounts to 25 percent

It cannot be denied that the objective of advertising to specific target audience group has significant benefits for increasing market share and sales in organisation’s category (NIVEA MEN). Organisations are shifting to a new approach to communication, which supported the organisations engage in potential market (Madhavaram, S., 2005).

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.