feet privileged to be a part of IIPM, Satbari, New Delhi. I did my summer internship training in PepsiCo Holdings India Limited, an FMCG sector company. My project title is “ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO”. The project’s basic objective is to study and analyze, the effectiveness of the distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond towards schemes, in Bathinda(urban)
used trade promotion tactic was cooperative advertising whereby retailer featured a brand (on TV, in circulars, or POS) and received incentive from manufacturer. In food and beverage industry, PepsiCo was regarded by retailers as being top 3 best providers of trade incentives * TV ad not being driver for Sales Growth: RTD category was growing strongly and most beverage brad switching occurred out of and not within RTD. As Barnard noted, 70% of volume growth for Brisk comes from consumers switching
Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies, PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM), India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they
(U.S.A.). In December, 1975 Transcom Limited initiated its Pepsi oriented activities as a separate strategic business unit. The name of the separated business unit was Transcom Beverage Ltd. PepsiCo Limited is the part of this Transcom Beverage Ltd. where only the transactions related to Pepsi is dealt. The head office of PepsiCo Limited is situated at Tejgaon Commercial Area on their own compound. In Bangladesh PepsiCo Limited is the responsible authority for marketing of Pepsi. It is making reasonable
CONTENTS Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings
“To Study the different Marketing Strategies of PEPSI.” Made by :Yatin chawla Enrollment No:A3906413378 INTRODUCTION Pepsi co.is an American multinational food and beverage corporation whose headquarter in New York ,U.S.A. This company deals in the manufacturing ,marketing and distribution of grain based snack foods ,beverages, and other products. It was formed in 1965 with he merger of Pepsi-cola and Frito-Lay.PepsiCo has expanded its product to a wider range of food
The following is a case study referring to two major soft drink organizations. These two major organizations have been popular throughout their life time. But before getting into all of that first let 's have a background to both of the companies so let 's begin with PepsiCo. It began with the merger of Pepsi-Cola and Frito-lay. Caleb Bradham was the creator of PepsiCo. Donald M. Kendall, former president and CEO of PepsiCo, he was the present and also chief executive officer. Another huge announcement
Science and Environment (CSE) issued a vilifying report against Coca-Cola and Pepsico. The CSE report revealed that a few of their products contained harmful pesticide residues which surpassed the global standards. SITUATION: The CSE accusation posed great fear and concern for Coca-Cola and their future standing in India. After the discovery of the harmful pesticide residue, the Indian Government banned Coke and Pepsico products. Subsequently, Coca-Cola stock dipped $5 in the New York Stock Exchange
social and human needs. PepsiCo understands that as an international food and beverage organization that reaches millions of consumers daily, the agenda of its marketing campaigns can determine the success or failure of the company. PepsiCo has promoted responsible advertising to all consumers by adhering to the Consolidated ICC Code of Advertising and marketing Communication Practice. PepsiCo's marketing campaigns promote healthy choices, particularly to children under 12 (PepsiCo Inc., 2010). PepsiCo's
Research Methodology Methodology is a way to systematically solve the research problem.It may be understood as a science of studying how research is done scientifically.Research Methodology is a step by step study of a problem. Introduction The main aim of this research study is to analyze the soft drink preferences and drinking habits of soft drink of people of different age, sex, education and income groups in the city. Also find out the avg. expenditure (weekly). The research will determine